Tag: Content Marketing

What You Can Do With the Right Support

June 5, 2023 / Betty Withrow

You can do just about anything with the right support. With the support of an experienced pilot and an airline crew, all the staff at the different airports, and the navigation systems they use, you can step off the ground in North America and land in Asia, or Europe. Did you get there all by yourself? Of course not. It’s the same with any big project. There are a lot of moving parts, some visible, some not.

The support you get, and the quality of that support, determine what results you get.

I’m part of a great team. I support businesses in getting their communication needs met. You may want to put together a book. Or maybe you need some videos for your website, your landing pages, your social media. Or maybe you need some content written for your audience. Maybe you want to build a course and market it, or maybe you want to get your online presence maximized. Or all of these…

Sounds like a lot, doesn’t it? Your marketing can take many forms. Which one is the best? Just thinking about it all can be overwhelming. There’s a better way…collaboration and teamwork. Taking the experts and putting together the right strategies is what we are all about at Total Traffic and Conversion.

It’s teamwork that makes it happen the right way.

With the support of my collaboration team, I can tell you with complete confidence that you can get any of these things done and done well. We work together to create the best strategies for your business, and market for you effectively, so you can get back to doing what you do best, running your business.

Don’t spin your wheels and waste money on figuring out what to do by trial and error. Book some time with us and let’s figure out what to do, and let’s do it. Your business can flourish with the right support. We’re here to make that happen.

http://www.totaltrafficandconversion.com/

LinkedIn Articles for Visibility

January 4, 2023 / Betty Withrow

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LinkedIn Newsletters for Visiblity

There are lots of ways to show up on social media for business. Over time, LinkedIn has shown its value as a place to connect and find information and inspiration in a way that is unique. The themes that run through content on the platform are uplifting.

When I am networking online, which I do a lot, I always ask people if they use LinkedIn and ask to connect with them there if I want to stay in touch.

For years, I have written blogs and articles for my business using online sites, and I like to write a lot of content all at once that shows a theme and gives me a variety of content that I can use as the year continues.

In early 2022, I was disappointed to find that Blogger, which I had used since 2013, was not allowing me to upload photos. And then another online e-zine platform was not functioning, either. What was I to do? I had already started writing my weekly posts and had over twenty completed.

I then found out about LinkedIn newsletters, from someone I met in a network. At the time, creator mode was pretty new. I was so happy to find that switching on creator mode gave me a range of options, and I decided this was the place for my content. I do post it other places, too, but with LinkedIn I have a place that my articles are promoted by the platform itself and archived so readers can see more of what I do. The first week that I put out the newsletter, I had a whole lot of new subscribers because LinkedIn told them I had a newsletter now.

When my content turns up on someone’s feed, there’s a button for them to subscribe if they haven’t already. And, just to make it even better, those who subscribe are getting my articles sent to their inboxes as soon as I post them. What’s not to love about this? Back links to my website, resources for my readers, invitations to book an appointment, all can be put in at various moments as calls to action.

You can start a LinkedIn newsletter just as easily. go to your profile page and scroll down until you see the words “Creator mode”. Toggle the little button to “on”, and you then will see that you have options of what to do next. When you do this, people who visit your profile will “follow” you instead of connecting. You can still connect with them if you so choose. They may see the option to connect under the “More” tab on your profile.

Then, from your home page, you will see that you can post as usual, or write an article. Click on “Article”, and you have a template that is simple to use, with an option to upload a photo. Add your title and content, and click Publish. that’s it!

What does this do for you? It gives you credibility and a larger audience. You will reach people all over the world.

It gives you continuity in the minds of your readers, and it allows you to share your ideas with them, so they feel that they know you. They think about the ideas you share, and it starts a conversation with you in their minds. These are the steps for connecting with the people who will want to work with you, since they have been digesting your thought processes through your content. If you don’t want to write content, or don’t have the time to do it, but you do want to have a newsletter, I can take care of that for you.

Book a time to talk with me about your ideas, and let’s make them realities.

LinkedIn Newsletters and Other Strategies For Online Effectiveness

January 3, 2023 / Greg Dixon

LinkedIn is one of the first places people look when deciding to do business with you.

Betty Withrow and Greg Dixon broadcasted a short discussion on how to optimize your use of LinkedIn, especially the advantages of LinkedIn Newsletters.

LinkedIn offers many features to help you look good. Here are some things to check:

You have a good photo of yourself on your profile.
The background images is attractive and appropriate.
Your introduction clearly describes what you offer now, not what your focus was a year or so ago.
The contact information includes a website and ways to contact you.
Your experiences section is current.
You have recent posts that showcase what you do.
You have a Featured Section. 8) You are using the audio introduction feature.
You are using the Video introduction feature.
More features ….

LinkedIn Posting Parties

One of the best ways to leverage your LinkedIn profile is to have LinkedIn posting parties where you comment, like, and share each other’s posts so that LinkedIn shows the posts to more people in response to the engagement.

Cathy Weaver and Mike Tel Toro have an amazing LinkedIn posting party on Monday mornings at 8 am Pacific.

Here is a recent one streamed to Facebook that has fabulous advice on optimizing your LinkedIn presence.

See Posting Party Recording

LinkedIn Newsletters

As Betty Withrow said in the video, there are many benefits to creating a LinkedIn Newsletter.

Here is a short tutorial.

Search for Other Tutorials on YouTube

Read Betty Withrow’s Article on LinkedIn Articles

How Is Your Online Presence?

Please use our Free Online Effectiveness Review to see how you are doing.

FREE Effectiveness Self Review

Speakers ~ Your Latest Book and Offer

December 27, 2022 / Betty Withrow

You have probably heard that you need to write a book for your business. As a speaker, you want to position yourself in your field as THE go-to expert. Your book gives you the authority to present yourself as a person who is ready to go the distance, get organized, and show up through the process.

That alone is a huge piece of credibility.

When my sons were growing up, I always told them that all they needed to do was to show up and do what they said they would do, because most people can’t do that. And the great thing is, they listened.

The same goes for you. Putting together your book is a major achievement and now you can build on that to advance yourself in the speaking market.

You are probably speaking to your audiences in order to lead more people to your core offerings, whether that is a course, a group program, or one-on-one work with you. Who is the exact audience you want that is going to appreciate what you are offering? And exactly what offers are going to appeal to your market?

I hope that the answers to that came to you while you were putting together your book.

Or maybe you haven’t written your book yet.

There’ a nagging feeling going on that you really do need to do this, and yet somehow it falls through the open spots in your schedule and keeps getting put off.

What causes that? It can be a lot of things. As a writing coach, I hear people talk about writer’s block.

I’m here to tell you there is no such thing as writer’s block. It’s life block.

You have something going on in your life or process that is stalling you, and your writing is just the place it is showing up. Your writing contributes to your life, and your life contributes to your writing. It’s a two-way street.

Now, the same thing goes for your business. Your business can support your life, or your life can support your business. Which one is it?

If you want your business to really thrive, and you are tired of listening to yourself tell yourself that you don’t have time to write your book, reach out and let’s talk about how I can support you in putting together your book in 2023, in a simple process that fits into the life you already have.

No two authors are at all alike. No two projects are alike. When you work with me, I relate to your style and design a custom system that gets your book to happen without a bunch of stress that you don’t need. I have signature methods to take the pain out of the writing process. If you really don’t have time, I can even write your book in your own voice.

When I work with business people to handle their writing needs, I carefully study the brand voice and promise, the style of the person who has me doing the writing.

I write AS you, not FOR you.

Sound good?

Set up a time to chat using my calendly link https://calendly.com/bettywithrow/get-to-know-you-call

I’ll listen to you, , I’ll run through how I do it, and we can see if I’m a good fit for you.

Post to Your Google Business Profile To Boost Your Presence

December 12, 2022 / Greg Dixon

Google Profile Posts are Important for Content Marketing

Roy Dickan explained why having a Google Business Profile is essential to your online presence and how posting regularly keeps your profile active in searches.

Greg Dixon asked Roy to describe the differences in the content and frequency of posting to your Google Business Profile compared to social media platforms like LinkedIn and Facebook.

Betty Withrow and Greg Dixon joined in to discuss a comprehensive posting strategy across platforms to leverage your content with minimal creation of new content.

Chances are that you already have plenty of content that can be repurposed.