Are your marketing assets like websites, LinkedIn profiles, Facebook pages, and mailing campaigns effectively presenting your brand and current offers?
Or are they missing or out of date?
The first step is to renovate these assets to present consistent and effective messaging to make you the best choice.
Integration
Are your various assets presenting and consistent message for you and are connected in some way?
Or are they islands of information that only tell a fraction of the story?
We use Integrated Marketing strategies to have all of the assets work together to multiply the effectiveness.
1 + 1 + 1 = 111
Expansion
Almost always there is more we can do to expand your reach and strengthen your online presence and connections.
An online ‘Quiz’ about my eating and exercise habits.
A long-form sales page that had buttons to go to another page. There were perhaps thirty such pages of engaging copywriting in the series.
An offer for access to the main eBook and many related bonus eBooks.
The value of the offer was well established by this point and $20 seemed nearly free for the potential benefits.
The thank-you page had a video with scrumptious descriptions and a suggestion for tasty healthy recipes.
The access area also had additional offers.
What I received for my purpose far exceeded my expectations.
I am receiving follow-up emails with more bonus content.
Let’s Review The Funnel
Here are the parts:
Email
Ask-style Quiz.
Mobile-friendly long-form sales pages (I was viewing them on my iPhone).
Irresistible Offer.
Video welcome and upsell.
Easy access to content.
More offers.
Follow-up email address.
Money Considerations
Some of you may be thinking that this is an awful lot of work to sell something for $20!
Say the campaign cost $10K to design, write, and implement. There will also be some affiliate commissions and likely some paid advertising.
I am going to speculate that this campaign is generating thousands of sales a day.
1,000 sales at $20 is $20,000 a day, $600,000 a month, and $7,300,000 a year gross sales.
Not too shabby.
Affiliate and Other Promotions
The email with the link was sent to me by an affiliate of the offer.
I would bet that there could be thousands of other affiliates also mailing to their lists.
And posting in blogs and social media.
And using paid ads.
Also video on YouTube.
And other strategies to get people into the sales funnel.
We Can Help You Create A Campaign Like This
Roy Dickan, Betty Withrow, Greg Dixon, and our growing list of Referral Partners as Total Traffic and Conversion can work with you to implement all of the components used in this funnel, including the quiz.
Do you have a product that could help thousands of people?
Roy Dickan, Betty Withrow, and Greg Dixon combine to provide a comprehensive approach to marketing as Total Traffic and Conversion including content marketing, video, writing, Google business tools, websites, and search engine optimization.
We are inviting our referral partners to join us in a discussion of Integrated Marketing approaches that could include direct mail, printed materials, radio and streaming audio advertising, and marketing messages for people on hold.
Our philosophy is to create consistent and effective messaging online, offline, and across all business interactions to attract clients and collaborators.
Neil Holmes of Voice Creative talked about his voice advertising service works to target local radio and his service to target audio ads to a local region or zipcode.
Greg Dixon and Betty Withrow talked about how they are helping Margo Arrowsmith with short business videos, her business biography, and an online course for Your Perfect Retirement Living.
Roy Dickan, Betty Withrow, and Greg Dixon offer a comprehensive marketing retainer pack that offers their combined talents and strategies, plus the services of referral partners like Neil Holmes and John Waller.
There are lots of ways to show up on social media for business. Over time, LinkedIn has shown its value as a place to connect and find information and inspiration in a way that is unique. The themes that run through content on the platform are uplifting.
When I am networking online, which I do a lot, I always ask people if they use LinkedIn and ask to connect with them there if I want to stay in touch.
For years, I have written blogs and articles for my business using online sites, and I like to write a lot of content all at once that shows a theme and gives me a variety of content that I can use as the year continues.
In early 2022, I was disappointed to find that Blogger, which I had used since 2013, was not allowing me to upload photos. And then another online e-zine platform was not functioning, either. What was I to do? I had already started writing my weekly posts and had over twenty completed.
I then found out about LinkedIn newsletters, from someone I met in a network. At the time, creator mode was pretty new. I was so happy to find that switching on creator mode gave me a range of options, and I decided this was the place for my content. I do post it other places, too, but with LinkedIn I have a place that my articles are promoted by the platform itself and archived so readers can see more of what I do. The first week that I put out the newsletter, I had a whole lot of new subscribers because LinkedIn told them I had a newsletter now.
When my content turns up on someone’s feed, there’s a button for them to subscribe if they haven’t already. And, just to make it even better, those who subscribe are getting my articles sent to their inboxes as soon as I post them. What’s not to love about this? Back links to my website, resources for my readers, invitations to book an appointment, all can be put in at various moments as calls to action.
You can start a LinkedIn newsletter just as easily. go to your profile page and scroll down until you see the words “Creator mode”. Toggle the little button to “on”, and you then will see that you have options of what to do next. When you do this, people who visit your profile will “follow” you instead of connecting. You can still connect with them if you so choose. They may see the option to connect under the “More” tab on your profile.
Then, from your home page, you will see that you can post as usual, or write an article. Click on “Article”, and you have a template that is simple to use, with an option to upload a photo. Add your title and content, and click Publish. that’s it!
What does this do for you? It gives you credibility and a larger audience. You will reach people all over the world.
It gives you continuity in the minds of your readers, and it allows you to share your ideas with them, so they feel that they know you. They think about the ideas you share, and it starts a conversation with you in their minds. These are the steps for connecting with the people who will want to work with you, since they have been digesting your thought processes through your content. If you don’t want to write content, or don’t have the time to do it, but you do want to have a newsletter, I can take care of that for you.
Book a time to talk with me about your ideas, and let’s make them realities.
Many of us are busy creating new goals and plans for the future.
There is a danger in creating goals and plans that can leave you feeling like you are falling short almost from the start.
Ray Edwards has a system he calls B.A.M. designed to avoid that.
BASE is something achievable to give you a win.
AMAZING is something that is a stretch, though achievable.
MIRACLE is reaching for the sky.
This allows you to meet your Base goal and continue working towards your Amazing and Miracle Goals.
We Help You Enable Your Goals
One of the hazards of working with a goal-setting coach or attending goal-planning workshops is that you can end up with a plan you do not know how to implement.
Betty Withrow, Greg Dixon, and Roy Dickan have deep skills and experience to help you achieve your professional goals for 2023 as Total Traffic and Conversion.
Here are some areas where we help:
Write a Book and Course (or two or three:-)
Make sure your online presence matches new goals for 2023
Greg Dixon, Betty Withrow, and Roy Dickan offer a comprehensive set of coaching and services for your success.
Your Prosperity Enablers!
The Presentation, Publishing, and Promotion approach described here will create personal and professional prosperity for your future.
Here Betty and Greg discuss many of these elements.
Presentation
Betty Withrow and Greg Dixon offer a Personal Power Presentation Pack where Betty coaches you through your messaging and scripting.
Greg Dixon works with you to translate that into video clips for use on landing pages, social media, online courses, and memberships.
The emphasis is on writing and effective communication.
Publishing
Betty Withrow helps you craft your message in writing to be your best self.
One of her specialties is helping people write their books and can be a ghostwriter and editor.
We encourage people to write and publish their stories and special sauce in books.
Greg Dixon also has a writing background with experience helping people publish books, videos, online courses, and memberships.
Greg is launching a service with the working title of Celebrate Your Family with a Life Vault, which involves multimedia publishing on a number of platforms, including books.
Promotions
Greg Dixon, Roy Dickan, and Betty Withrow are all at heart Digital Marketers.
We use copywriting, images, videos, and more to get people seen everywhere online to attract clients.
There are perhaps ten things you can do to establish yourself as The Choice in your field.
We can help fill in many of those ten things that you are not already doing.
Roy Dickan‘s specialty is Niche Domination, especially using all of the Google tools like Google Business Profiles and Google Search Console to make sure you are easy to find you and keep you top of mind.
Roy is also paid advertising expert, including Google and YouTube ads.
He can also create a custom website for you completely optimized for Google searches.
Here are forms of Promotions we can help you with:
Publish Books Nothing says Authority like a book!
Online Courses and Memberships
Lead Magnets
Personal Presentations
Video Presentations and Courses
Video Broadcasting
Audio Presentations
Email Content and Campaigns
Blog Content
Social Media Content and Campaigns
Keyword Optimization
Paid Advertising
And more …
Presentation, Publishing, and Promotion Prosperity Retainer
I listed a lot of things that we can do for you collectively.
To be realistic, you can’t do them all at once.
And some of those items will not be the best things to accomplish your goals.
And you may want to go slow. Or perhaps fast. Or something in the middle.
We start the process with one or more discovery calls with you to understand where you are now and where you want to grow in the future.
We will then suggest a retainer, with the first item being a Prosperity Roadmap with priorities for the steps to take first.
Please book a call with Greg Dixon to start the conversation:
