1-4-22
LinkedIn Newsletters for Visiblity
There are lots of ways to show up on social media for business. Over time, LinkedIn has shown its value as a place to connect and find information and inspiration in a way that is unique. The themes that run through content on the platform are uplifting.
When I am networking online, which I do a lot, I always ask people if they use LinkedIn and ask to connect with them there if I want to stay in touch.
For years, I have written blogs and articles for my business using online sites, and I like to write a lot of content all at once that shows a theme and gives me a variety of content that I can use as the year continues.
In early 2022, I was disappointed to find that Blogger, which I had used since 2013, was not allowing me to upload photos. And then another online e-zine platform was not functioning, either. What was I to do? I had already started writing my weekly posts and had over twenty completed.
I then found out about LinkedIn newsletters, from someone I met in a network. At the time, creator mode was pretty new. I was so happy to find that switching on creator mode gave me a range of options, and I decided this was the place for my content. I do post it other places, too, but with LinkedIn I have a place that my articles are promoted by the platform itself and archived so readers can see more of what I do. The first week that I put out the newsletter, I had a whole lot of new subscribers because LinkedIn told them I had a newsletter now.
When my content turns up on someone’s feed, there’s a button for them to subscribe if they haven’t already. And, just to make it even better, those who subscribe are getting my articles sent to their inboxes as soon as I post them. What’s not to love about this? Back links to my website, resources for my readers, invitations to book an appointment, all can be put in at various moments as calls to action.
You can start a LinkedIn newsletter just as easily. go to your profile page and scroll down until you see the words “Creator mode”. Toggle the little button to “on”, and you then will see that you have options of what to do next. When you do this, people who visit your profile will “follow” you instead of connecting. You can still connect with them if you so choose. They may see the option to connect under the “More” tab on your profile.
Then, from your home page, you will see that you can post as usual, or write an article. Click on “Article”, and you have a template that is simple to use, with an option to upload a photo. Add your title and content, and click Publish. that’s it!
What does this do for you? It gives you credibility and a larger audience. You will reach people all over the world.
It gives you continuity in the minds of your readers, and it allows you to share your ideas with them, so they feel that they know you. They think about the ideas you share, and it starts a conversation with you in their minds. These are the steps for connecting with the people who will want to work with you, since they have been digesting your thought processes through your content. If you don’t want to write content, or don’t have the time to do it, but you do want to have a newsletter, I can take care of that for you.
Book a time to talk with me about your ideas, and let’s make them realities.