Launch Your Dream Mission Into The World ~ Make Sales!

Category: Posting

Renovate, Integrate, and Expand Your Connections

Success in marketing comes down to building connections with the people and companies who would benefit from your insights, products, or services.

You can achieve that by renovating, integrating, and expanding the ways you connect.

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Renovation

Are your marketing assets like websites, LinkedIn profiles, Facebook pages, and mailing campaigns effectively presenting your brand and current offers?

Or are they missing or out of date?

The first step is to renovate these assets to present consistent and effective messaging to make you the best choice.

Integration

Are your various assets presenting and consistent message for you and are connected in some way?

Or are they islands of information that only tell a fraction of the story?

We use Integrated Marketing strategies to have all of the assets work together to multiply the effectiveness.

1 + 1 + 1 = 111

Expansion

Almost always there is more we can do to expand your reach and strengthen your online presence and connections.

Some of the things to consider include:

  • Regular blog posts.
  • Regular social media posts.

Website Optimization and Posting Magic to Boost Your Online Presence

Roy Dickan, Greg Dixon, and Betty Withrow discuss the importance of website optimization and some content posting strategies to create real magic with your online presence.

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Website Optimization

Roy Dickan talks about his special website optimization offer, with the following goals:

  • Fastloading website that meets Google’s standards for indexing.
  • Optimal use of keywords in each page’s title, description, and body.
  • The use of optimized images to have the page load quickly.
  • Other optimization tips.

Posting Magic

Greg Dixon describes how this page is constructed and submitted to Google Search Console to leverage searches.

The tips include:

  • Using a catchy subject line
  • Having a description with keywords
  • Using an optimized thumbnail image that shows well when shared on social media.
  • Using LinkedIn Events and StreamYard to connect this page prior to, during, and after the broadcast.

Content Messaging

Betty Withrow talks about combining consistent content messaging to create an effective and coherent online presence.

This strategy boosts your online presence and
increases your visibility and influence in searches

Posting Magic Results

This search a few hours after the broadcast showed that the strategy worked.

Next time we will check at the time of the broadcast.

That means we can get a broadcast visible in Google Search in close to real-time!

Post to Your Google Business Profile To Boost Your Presence

Google Profile Posts are Important for Content Marketing

Roy Dickan explained why having a Google Business Profile is essential to your online presence and how posting regularly keeps your profile active in searches.

Greg Dixon asked Roy to describe the differences in the content and frequency of posting to your Google Business Profile compared to social media platforms like LinkedIn and Facebook.

Betty Withrow and Greg Dixon joined in to discuss a comprehensive posting strategy across platforms to leverage your content with minimal creation of new content.

Chances are that you already have plenty of content that can be repurposed.