Total Traffic and Conversion

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Category: Content Marketing

Build Your Online Presence from 0 to 100 in 7 Days When Launching or Relaunching Your Business

February 9, 2024 /

We have had good success promoting concerts and theatre productions by establishing a landing page, related YouTube and Social Media channels, and doing a series of promotional posts related to the event.

Going from Zero (the venue is booked) to One Hundred (Sold Out) can happen fast.

The same can apply to launching an online business or promoting a brick-and-mortar store online.

For our discussion today, let’s look at a retail store my brother is considering for Merritt, British Columbia.

The Merritt Unliquor Store

There is a trend towards bars and stores that sell non-alcoholic versions of beer, wine, liquors, and cocktails.

My brother has not been drinking for nearly twenty years. Most of my school friends are in some form of twelve-step program.

The appeal is that they can have fun exploring craft beers and drinks without the hangover and other side effects.

I had some friends who thought (discernment is the first thing to go) that it would be a good idea to order round after round of cocktails by color: ‘Hey, surprise us with something that is blue. Now yellow. Now red …’

Not a good idea. For some, the evening ended in a rainbow explosion worthy of The Exorcist!

The Unliquor Store offers a way to try fun drinks without the booze.

Launching Online

Every business benefits from having a strong online presence.

What we are outlining today is a plan to create and boost the online presence of The Merritt Unliquor Store for the grand opening.

The Marketing Framework

What we are building is the foundation for the launch and ongoing promotions of the business.

The essential components include:

  1. A Website/Landing Page with a Blog
    This will be the target destination for most of the promotions.
    The registered domain name will be used everywhere for promotion.
    The blog posts will both fuel the traffic and behave as individual landing pages.
  2. Mailing List Tools
    An early and ongoing goal of marketing is to build a mailing list to keep your clients engaged and let them know about special offers and events.
    The first thing to put on a Home page is subscribe button.
  3. Business Profiles
    Since we are talking about a business with a physical address, getting listed on Google and Apple Maps can drive a lot of business to your store.
  4. Social Media Profiles
    We will profiles for LinkedIn, Facebook, Instagram, Pinterest, TicToc, and others to promote the business and create communities of raving fans.
  5. YouTube Channel
    YouTube is a fabulous place to feature your store and get quick presence in searches.
  6. Launch with 7 Pieces of Promotional Content For The Launch
    A keyword optimized landing page that is submitted to the search engines plus seven or more posts (on all of the channels) about your business over a week can create a dominating online presence.
  7. Paid Boosts
    Boost or ads designed to build subscribers and followers can build a community quicky. $40 for a targeted ad on Facebook can get your business in front of your ideal customer fast!

Continuous Marketing

The success of the launch an be sustained over time with regular posting campaigns. Plan to put out at least three posts a week.

Our Business Launch Special

Our Total Traffic and Conversion Team can implement the marketing foundation and run the launch campaign for your business.

We can also continue to work with you to sustain your success and grow your business.

Let’s chat!

Book a Discovery Call with Greg, Betty, and Roy

Your Checklist for Online Effectiveness

December 26, 2023 /

Great marketing is all about having a multi-faceted approach to reaching your market.

These tools will give you the visibility to get found and show people your value so that by the time they contact you, they already know who you are, what you are about, and how you can solve the problems they have.

  • A great website with high-value opt-in. 
    It shows your skills and speaks to your market with regular updates to the site.
  • Keywords placed well in the site.
  • Google Business Profile
  • Apple Business Listing (for Apple Maps)
  • YouTube Channel
  • Blog or newsletter posting at least twice a month on social media, your site, and Google Business Page.
  • LinkedIn profile that is current and lists your skills and experience relevant to the clients you want to attract.
  • Business page on LinkedIn
  • Facebook profile that relates to your business.
  • Business page on Facebook.
  • Instagram,
  • Pinterest
  • TicToc

Who is your target market?

Which of these is most in tune with the way your customers communicate?

What do you offer for results and testimonials?

How easy is it for people to get in touch with you?

We offer the very best in comprehensive marketing strategies for your business.

What would be most effective for you?

Ask us.

We can put you at the top.

Sound good?

Would you like to up your game and
make the most of the possibilities for online marketing?
Find out where you really stand with
a consultation at NO COST TO YOU!

Use coupon code FREEREVIEW to get review and recommendations from Greg Dixon, Betty Withrow, and Roy Dickan.

Renovate, Integrate, and Expand Your Connections

September 22, 2023 /

Success in marketing comes down to building connections with the people and companies who would benefit from your insights, products, or services.

You can achieve that by renovating, integrating, and expanding the ways you connect.

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Renovation

Are your marketing assets like websites, LinkedIn profiles, Facebook pages, and mailing campaigns effectively presenting your brand and current offers?

Or are they missing or out of date?

The first step is to renovate these assets to present consistent and effective messaging to make you the best choice.

Integration

Are your various assets presenting and consistent message for you and are connected in some way?

Or are they islands of information that only tell a fraction of the story?

We use Integrated Marketing strategies to have all of the assets work together to multiply the effectiveness.

1 + 1 + 1 = 111

Expansion

Almost always there is more we can do to expand your reach and strengthen your online presence and connections.

Some of the things to consider include:

  • Regular blog posts.
  • Regular social media posts.
Book a Discovery Call with Greg, Betty, and Roy

The Total Traffic and Conversion Show

February 28, 2023 /

Discussions of Integrated Marketing and Publishing Topics
Greg Dixon, Roy Dickan, Betty Withrow and Special Guests

Friday at 1 pm Pacific, 4 pm Eastern

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Greg Dixon, Betty Withrow, and Roy Dickan discuss how the engagement strategies of Marisa Murgatroyd’s The Experience Formula can be applied to how we teach, how we market our services, and how we create a fun and successful experience for our clients.

This is something to add to the mix of Life and Business.

Try a Free Self-Review

Register on Eventbrite For Future Shows

Past Broadcasts

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Greg Dixon, Betty Withrow, and Roy Dickan talk about keeping your big-sky plans in mind and continuing to make progress on your goals even if you feel like you are running out of steam. A push in October will pay dividends in your business.

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Greg Dixon, Betty Withrow, and Roy Dickan present ways to expand and refine the ways to connect with the people and companies that need your insights, products, and services.

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Are your potential clients seeing an appealing presentation of what you offer? Is your branding consistent? Are your marketing assets in place? Do people understand what you have to offer? Discussion with Greg Dixon, Betty Withrow, and Roy Dickan.

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Do you love what you do?

Roy Dickan, Betty Withrow, Greg Dixon, and Guests talk about following your joy in your business and life. You will have more success and more fun if you enjoy the ventures you choose for yourself.

One of the joys of working with many different clients is that each tends to be unique. We often end up exploring worlds we never knew before as we help them get from where they are to where they want to be. It can be a fun adventure that we do together and we learn a lot. Betty Withrow, Roy Dickan, and Greg Dixon talk about some of the many adventures with clients.

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Print mail specialist David Foley joins Betty Withrow, Roy Dickan, and Greg Dixon to discuss why to include printed material in your Integrated Marketing strategy.

Creative Campaigns for Niche Marketing

We look at innovative sales strategies targeted to a narrow niche.

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Opportunity Creation

Roy Dickan, Betty Withrow, Greg Dixon, Burke Franklin, Maria Tensin, and others discuss creating opportunities worldwide. #opportunities #marketing

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Betty Withrow and Greg Dixon encourage you to write and publish your memoir. Enjoy the process and share your story.

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We talk with Zac Jarrard and Douglas Wood about how gamification in business can cross different generations. They have a book on the subject launching soon. Joe Bellissimo, your Chief Helpfulness Officer, will also join us to talk hos amazing range of business tools.

Getting More Bang For Your Marketing Buck!

What do you truly need for your marketing?

How can an integrated approach give you better results with less effort?”

Betty Withrow, Greg Dixon, and Roy Dickan talk about integrating many components to create Total Traffic and Conversion.

Use coupon code FreeReview to have Roy, Betty, and Greg take a look at your goals and online presence and make recommendations for your success.

Book your Online Effectiveness Review at https://totaltrafficandconversion.com…

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We talk with Zac Jarrard and Douglas Wood about their research and experience using gamification in businesses to increase engagement and productivity.
Earl Williams of Knight Wolf DJ Productions will join us to talk about podcasts and short videos. Come join the party!

Every book author faces the decision to seek a traditional publisher or self-publish. Today, ghostwriter Betty Withrow and Greg Dixon talk about some of the options and considerations to help you choose what is best for you.

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Betty Withrow, Roy Dickan, and Greg Dixon are joined in the broadcast to discuss your business journey from planning to selling. Burke Franklin will present a planning tool from his Power Business Tools, Joie Gharity will talk about branding, and Nancy Giere will talk about turning your expertise into profitable online programs.

Betty Withrow, Roy Dickan, Greg Dixon and special guest Burke Franklin OF BusinessPowerTools.com discuss the big picture of developing a business marketing strategy and how the different elements of it work to create Total Traffic and Conversion.

Attracting, Converting, and Retaining Happy Customers with Content Creation

Betty Rithrow, Roy Dickan, and Greg Dixon talk about the different kinds of content to attract your ideal prospect to your offers, to buy, then retain them as long-time happy customers. There are many different types of content along the customer journey. We can help you all the way.

Writing, Publishing, and Marketing

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Betty Withrow and Greg Dixon talk about the variety of writing and publishing and how they fit within successful marketing strategies.
Hint: finishing your book is only the start of your marketing adventure.

Networking Strategies With Beth Bridges

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We talk about networking strategies with our guest Beth Bridges, The Networking Motivator. How does networking fit into your Integrated Marketing?

Integrated Marketing Strategie Discussion

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We talk with guest Michael Kristiansen talk about integrating a range of strategies to build an online presence and attract customers, clients, and collaborators to your business adventures.

Integrated Marketing Panel Discussion

February 2, 2023 /

Roy Dickan, Betty Withrow, and Greg Dixon combine to provide a comprehensive approach to marketing as Total Traffic and Conversion including content marketing, video, writing, Google business tools, websites, and search engine optimization.

We are inviting our referral partners to join us in a discussion of Integrated Marketing approaches that could include direct mail, printed materials, radio and streaming audio advertising, and marketing messages for people on hold.

Our philosophy is to create consistent and effective messaging online, offline, and across all business interactions to attract clients and collaborators.

Neil Holmes of Voice Creative talked about his voice advertising service works to target local radio and his service to target audio ads to a local region or zipcode.

Learn More at https://voicecreative.com/

John Waller of The OnHold Experience talked about his service to play audio messages will people are on hold calling a dentist.

The messages help the caller get to know the clinic and the services offered while they wait to talk to reception.

Learn more at https://theonholdexperience.now.site/home

Betty Withrow of The Writer’s Launchpad talked about the importance of clear messaging across all content marketing platforms and websites.

We also discussed that Betty ghostwrote a book on how to market dental practices.

Learn more about Betty at https://www.thewriterslaunchpad.com/

Greg Dixon and Betty Withrow talked about how they are helping Margo Arrowsmith with short business videos, her business biography, and an online course for Your Perfect Retirement Living.

See our Power Presentation and Video Pack.

Roy Dickan, Betty Withrow, and Greg Dixon offer a comprehensive marketing retainer pack that offers their combined talents and strategies, plus the services of referral partners like Neil Holmes and John Waller.

See our Total Internet Domination Premium Marketing Service.

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Grow Your Business with Our Premium Marketing Service

January 14, 2023 /
Total Internet Domination Premium Marketing Service

Is your business ready to grow?

Do you have a product or service that people want, only not enough people know about what you have to offer?

Much of what you are for marketing is working. You want to build on that success with a comprehensive online marketing strategy.

Betty Withrow, Greg Dixon, and Roy Dickan have skills and strategies to expand your marketing reach.

Betty Withrow is a writer, writing coach, ghostwriter, and content marketing expert.

Greg Dixon is a digital marketer, course creator, and video expert who converts traffic with sales funnels and other strategies.

Roy Dickan is a Niche Domination expert with insights and strategies to maximize the amazing tools Google provides, including Google Business Profiles, Search Engine Optimization (SEO), and YouTube marketing strategies.

We start with a discussion and review of where you are at and where you want to go with your business.  Then we design and implement a comprehensive marketing plan to achieve your goals.

Then we design and implement a range of strategies to boost your online presence and attract your ideal clients and customers to what you offer.

Grow Your Business

Learn More

LinkedIn Articles for Visibility

January 4, 2023 /

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LinkedIn Newsletters for Visiblity

There are lots of ways to show up on social media for business.  Over time, LinkedIn has shown its value as a place to connect and find information and inspiration in a way that is unique.  The themes that run through content on the platform are uplifting. 

When I am networking online, which I do a lot, I always ask people if they use LinkedIn and ask to connect with them there if I want to stay in touch. 

For years, I have written blogs and articles for my business using online sites, and I like to write a lot of content all at once that shows a theme and gives me a variety of content that I can use as the year continues.

In early 2022, I was disappointed to find that Blogger, which I had used since 2013, was not allowing me to upload photos.  And then another online e-zine platform was not functioning, either.  What was I to do?  I had already started writing my weekly posts and had over twenty completed.

I then found out about LinkedIn newsletters, from someone I met in a network. At the time, creator mode was pretty new.  I was so happy to find that switching on creator mode gave me a range of options, and I decided this was the place for my content.  I do post it other places, too, but with LinkedIn I have a place that my articles are promoted by the platform itself and archived so readers can see more of what I do. The first week that I put out the newsletter, I had a whole lot of new subscribers because LinkedIn told them I had a newsletter now.

When my content turns up on someone’s feed, there’s a button for them to subscribe if they haven’t already. And, just to make it even better, those who subscribe are getting my articles sent to their inboxes as soon as I post them.  What’s not to love about this?  Back links to my website, resources for my readers, invitations to book an appointment, all can be put in at various moments as calls to action.

You can start a LinkedIn newsletter just as easily.  go to your profile page and scroll down until you see the words “Creator mode”.  Toggle the little button to “on”, and you then will see that you have options of what to do next. When you do this, people who visit your profile will “follow” you instead of connecting.  You can still connect with them if you so choose.  They may see the option to connect under the “More” tab on your profile.

Then, from your home page, you will see that you can post as usual, or write an article. Click on “Article”, and you have a template that is simple to use, with an option to upload a photo.  Add your title and content, and click Publish. that’s it!

What does this do for you?  It gives you credibility and a larger audience.  You will reach people all over the world.

It gives you continuity in the minds of your readers, and it allows you to share your ideas with them, so they feel that they know you.  They think about the ideas you share, and it starts a conversation with you in their minds. These are the steps for connecting with the people who will want to work with you, since they have been digesting your thought processes through your content.  If you don’t want to write content, or don’t have the time to do it, but you do want to have a newsletter, I can take care of that for you.

Book a time to talk with me about your ideas, and let’s make them realities.

LinkedIn Newsletters and Other Strategies For Online Effectiveness

January 3, 2023 /

LinkedIn is one of the first places people look when deciding to do business with you.

Betty Withrow and Greg Dixon broadcasted a short discussion on how to optimize your use of LinkedIn, especially the advantages of LinkedIn Newsletters.

LinkedIn offers many features to help you look good. Here are some things to check:

  1. You have a good photo of yourself on your profile.
  2. The background images is attractive and appropriate.
  3. Your introduction clearly describes what you offer now, not what your focus was a year or so ago.
  4. The contact information includes a website and ways to contact you.
  5. Your experiences section is current.
  6. You have recent posts that showcase what you do.
  7. You have a Featured Section. 8) You are using the audio introduction feature.
  8. You are using the Video introduction feature.
  9. More features ….

LinkedIn Posting Parties

One of the best ways to leverage your LinkedIn profile is to have LinkedIn posting parties where you comment, like, and share each other’s posts so that LinkedIn shows the posts to more people in response to the engagement.

Cathy Weaver and Mike Tel Toro have an amazing LinkedIn posting party on Monday mornings at 8 am Pacific.

Here is a recent one streamed to Facebook that has fabulous advice on optimizing your LinkedIn presence.

See Posting Party Recording

LinkedIn Newsletters

As Betty Withrow said in the video, there are many benefits to creating a LinkedIn Newsletter.

Here is a short tutorial.

Search for Other Tutorials on YouTube
Read Betty Withrow’s Article on LinkedIn Articles

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FREE Effectiveness Self Review

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