Every book author faces the decision to seek a traditional publisher or self-publish. Today, ghostwriter Betty Withrow and Greg Dixon talk about some of the options and considerations to help you choose what is best for you.
Betty’s first question is, what do you hope to achieve by publishing a book? Sales? Authority? Entertainment? Helping others? Tell stories? …
Kindle Direct Publishing is a great option for publishing yourself, though self-publishing could make it difficult to get a traditional publishing deal.
However, Betty gave some examples of authors who started with self-publishing, which helped land a traditional publishing deal.
Betty Withrow’s books are on Amazon. See her Author Page.
Greg Dixon talked about the publishing history of Rocket Norton’s Lost In Space, now available in The Rocket Norton Vault. Greg has been submitting Rocket Norton’s novels through Kindle Direct Publishing. See Books on Amazon.
Many of us are busy creating new goals and plans for the future.
There is a danger in creating goals and plans that can leave you feeling like you are falling short almost from the start.
Ray Edwards has a system he calls B.A.M. designed to avoid that.
BASE is something achievable to give you a win.
AMAZING is something that is a stretch, though achievable.
MIRACLE is reaching for the sky.
This allows you to meet your Base goal and continue working towards your Amazing and Miracle Goals.
We Help You Enable Your Goals
One of the hazards of working with a goal-setting coach or attending goal-planning workshops is that you can end up with a plan you do not know how to implement.
Betty Withrow, Greg Dixon, and Roy Dickan have deep skills and experience to help you achieve your professional goals for 2023 as Total Traffic and Conversion.
Here are some areas where we help:
Write a Book and Course (or two or three:-)
Make sure your online presence matches new goals for 2023
Greg Dixon, Betty Withrow, and Roy Dickan offer a comprehensive set of coaching and services for your success.
Your Prosperity Enablers!
The Presentation, Publishing, and Promotion approach described here will create personal and professional prosperity for your future.
Here Betty and Greg discuss many of these elements.
Presentation
Betty Withrow and Greg Dixon offer a Personal Power Presentation Pack where Betty coaches you through your messaging and scripting.
Greg Dixon works with you to translate that into video clips for use on landing pages, social media, online courses, and memberships.
The emphasis is on writing and effective communication.
Publishing
Betty Withrow helps you craft your message in writing to be your best self.
One of her specialties is helping people write their books and can be a ghostwriter and editor.
We encourage people to write and publish their stories and special sauce in books.
Greg Dixon also has a writing background with experience helping people publish books, videos, online courses, and memberships.
Greg is launching a service with the working title of Celebrate Your Family with a Life Vault, which involves multimedia publishing on a number of platforms, including books.
Promotions
Greg Dixon, Roy Dickan, and Betty Withrow are all at heart Digital Marketers.
We use copywriting, images, videos, and more to get people seen everywhere online to attract clients.
There are perhaps ten things you can do to establish yourself as The Choice in your field.
We can help fill in many of those ten things that you are not already doing.
Roy Dickan‘s specialty is Niche Domination, especially using all of the Google tools like Google Business Profiles and Google Search Console to make sure you are easy to find you and keep you top of mind.
Roy is also paid advertising expert, including Google and YouTube ads.
He can also create a custom website for you completely optimized for Google searches.
Here are forms of Promotions we can help you with:
Publish Books Nothing says Authority like a book!
Online Courses and Memberships
Lead Magnets
Personal Presentations
Video Presentations and Courses
Video Broadcasting
Audio Presentations
Email Content and Campaigns
Blog Content
Social Media Content and Campaigns
Keyword Optimization
Paid Advertising
And more …
Presentation, Publishing, and Promotion Prosperity Retainer
I listed a lot of things that we can do for you collectively.
To be realistic, you can’t do them all at once.
And some of those items will not be the best things to accomplish your goals.
And you may want to go slow. Or perhaps fast. Or something in the middle.
We start the process with one or more discovery calls with you to understand where you are now and where you want to grow in the future.
We will then suggest a retainer, with the first item being a Prosperity Roadmap with priorities for the steps to take first.
Please book a call with Greg Dixon to start the conversation:
You have probably heard that you need to write a book for your business. As a speaker, you want to position yourself in your field as THE go-to expert. Your book gives you the authority to present yourself as a person who is ready to go the distance, get organized, and show up through the process.
That alone is a huge piece of credibility.
When my sons were growing up, I always told them that all they needed to do was to show up and do what they said they would do, because most people can’t do that. And the great thing is, they listened.
The same goes for you. Putting together your book is a major achievement and now you can build on that to advance yourself in the speaking market.
You are probably speaking to your audiences in order to lead more people to your core offerings, whether that is a course, a group program, or one-on-one work with you. Who is the exact audience you want that is going to appreciate what you are offering? And exactly what offers are going to appeal to your market?
I hope that the answers to that came to you while you were putting together your book.
Or maybe you haven’t written your book yet.
There’ a nagging feeling going on that you really do need to do this, and yet somehow it falls through the open spots in your schedule and keeps getting put off.
What causes that? It can be a lot of things. As a writing coach, I hear people talk about writer’s block.
I’m here to tell you there is no such thing as writer’s block. It’s life block.
You have something going on in your life or process that is stalling you, and your writing is just the place it is showing up. Your writing contributes to your life, and your life contributes to your writing. It’s a two-way street.
Now, the same thing goes for your business. Your business can support your life, or your life can support your business. Which one is it?
If you want your business to really thrive, and you are tired of listening to yourself tell yourself that you don’t have time to write your book, reach out and let’s talk about how I can support you in putting together your book in 2023, in a simple process that fits into the life you already have.
No two authors are at all alike. No two projects are alike. When you work with me, I relate to your style and design a custom system that gets your book to happen without a bunch of stress that you don’t need. I have signature methods to take the pain out of the writing process. If you really don’t have time, I can even write your book in your own voice.
When I work with business people to handle their writing needs, I carefully study the brand voice and promise, the style of the person who has me doing the writing.
