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Category: Google Business Profile (Page 1 of 2)

Build Your Online Presence from 0 to 100 in 7 Days When Launching or Relaunching Your Business

February 9, 2024 /

We have had good success promoting concerts and theatre productions by establishing a landing page, related YouTube and Social Media channels, and doing a series of promotional posts related to the event.

Going from Zero (the venue is booked) to One Hundred (Sold Out) can happen fast.

The same can apply to launching an online business or promoting a brick-and-mortar store online.

For our discussion today, let’s look at a retail store my brother is considering for Merritt, British Columbia.

The Merritt Unliquor Store

There is a trend towards bars and stores that sell non-alcoholic versions of beer, wine, liquors, and cocktails.

My brother has not been drinking for nearly twenty years. Most of my school friends are in some form of twelve-step program.

The appeal is that they can have fun exploring craft beers and drinks without the hangover and other side effects.

I had some friends who thought (discernment is the first thing to go) that it would be a good idea to order round after round of cocktails by color: ‘Hey, surprise us with something that is blue. Now yellow. Now red …’

Not a good idea. For some, the evening ended in a rainbow explosion worthy of The Exorcist!

The Unliquor Store offers a way to try fun drinks without the booze.

Launching Online

Every business benefits from having a strong online presence.

What we are outlining today is a plan to create and boost the online presence of The Merritt Unliquor Store for the grand opening.

The Marketing Framework

What we are building is the foundation for the launch and ongoing promotions of the business.

The essential components include:

  1. A Website/Landing Page with a Blog
    This will be the target destination for most of the promotions.
    The registered domain name will be used everywhere for promotion.
    The blog posts will both fuel the traffic and behave as individual landing pages.
  2. Mailing List Tools
    An early and ongoing goal of marketing is to build a mailing list to keep your clients engaged and let them know about special offers and events.
    The first thing to put on a Home page is subscribe button.
  3. Business Profiles
    Since we are talking about a business with a physical address, getting listed on Google and Apple Maps can drive a lot of business to your store.
  4. Social Media Profiles
    We will profiles for LinkedIn, Facebook, Instagram, Pinterest, TicToc, and others to promote the business and create communities of raving fans.
  5. YouTube Channel
    YouTube is a fabulous place to feature your store and get quick presence in searches.
  6. Launch with 7 Pieces of Promotional Content For The Launch
    A keyword optimized landing page that is submitted to the search engines plus seven or more posts (on all of the channels) about your business over a week can create a dominating online presence.
  7. Paid Boosts
    Boost or ads designed to build subscribers and followers can build a community quicky. $40 for a targeted ad on Facebook can get your business in front of your ideal customer fast!

Continuous Marketing

The success of the launch an be sustained over time with regular posting campaigns. Plan to put out at least three posts a week.

Our Business Launch Special

Our Total Traffic and Conversion Team can implement the marketing foundation and run the launch campaign for your business.

We can also continue to work with you to sustain your success and grow your business.

Let’s chat!

Book a Discovery Call with Greg, Betty, and Roy

Your Checklist for Online Effectiveness

December 26, 2023 /

Great marketing is all about having a multi-faceted approach to reaching your market.

These tools will give you the visibility to get found and show people your value so that by the time they contact you, they already know who you are, what you are about, and how you can solve the problems they have.

  • A great website with high-value opt-in. 
    It shows your skills and speaks to your market with regular updates to the site.
  • Keywords placed well in the site.
  • Google Business Profile
  • Apple Business Listing (for Apple Maps)
  • YouTube Channel
  • Blog or newsletter posting at least twice a month on social media, your site, and Google Business Page.
  • LinkedIn profile that is current and lists your skills and experience relevant to the clients you want to attract.
  • Business page on LinkedIn
  • Facebook profile that relates to your business.
  • Business page on Facebook.
  • Instagram,
  • Pinterest
  • TicToc

Who is your target market?

Which of these is most in tune with the way your customers communicate?

What do you offer for results and testimonials?

How easy is it for people to get in touch with you?

We offer the very best in comprehensive marketing strategies for your business.

What would be most effective for you?

Ask us.

We can put you at the top.

Sound good?

Would you like to up your game and
make the most of the possibilities for online marketing?
Find out where you really stand with
a consultation at NO COST TO YOU!

Use coupon code FREEREVIEW to get review and recommendations from Greg Dixon, Betty Withrow, and Roy Dickan.

Renovate, Integrate, and Expand Your Connections

September 22, 2023 /

Success in marketing comes down to building connections with the people and companies who would benefit from your insights, products, or services.

You can achieve that by renovating, integrating, and expanding the ways you connect.

View on LinkedIn

Renovation

Are your marketing assets like websites, LinkedIn profiles, Facebook pages, and mailing campaigns effectively presenting your brand and current offers?

Or are they missing or out of date?

The first step is to renovate these assets to present consistent and effective messaging to make you the best choice.

Integration

Are your various assets presenting and consistent message for you and are connected in some way?

Or are they islands of information that only tell a fraction of the story?

We use Integrated Marketing strategies to have all of the assets work together to multiply the effectiveness.

1 + 1 + 1 = 111

Expansion

Almost always there is more we can do to expand your reach and strengthen your online presence and connections.

Some of the things to consider include:

  • Regular blog posts.
  • Regular social media posts.
Book a Discovery Call with Greg, Betty, and Roy

Your Credibility Is On the Line

February 13, 2023 /

The one thing you absolutely must do in your business…create and maintain your credibility. Without that, nothing else you can do is going to work. 

How do you build credibility?  Simple, by walking the talk, by doing what you say you will do.  It’s about being who you say you are.

You build credibility by having answers, and by being honest about what to do when you don’t have them, by referring people to a source that does have the answers, instead of pretending that you have them and making it up as you go.

Integrity and all that it means in human interaction is the key for your success. Integrity is the one thing that when you have it, nothing else matters. 

If you don’t have it, nothing else matters. It has been said that one good customer interaction gets talked about three times, but one bad one gets talked about ten times.

Yes, publicity is what you want, and you want it to be the right kind.

Have you had the experience of doing business with someone who did now show up as they said they would, and then wanted to blame you for the results they didn’t get?  What happened after that?

This can happen when clear expectations are not set at the beginning of the transaction or relationship, and then down the road, things don’t go as planned, and everybody feels disappointed.

There’s something to learn, here.  This one lesson can be the thing that takes you to a level you have been wanting to go, and the lack of being clear kept you from going there.

How do you avoid having this experience again?  Have an open discussion with your prospects.  If they seem to be too busy to really go over what is needed, ask for another meeting before making a commitment. 

Don’t take on something that doesn’t have clear expectations and roles set out from the start.  Be very sure that you have what it takes for the deliverables, and that everybody involved in the process knows exactly what those deliverables are. You will deliver the results hoped for, and your customers/clients will appreciate the time it took to work out the process from the start.

Good systems make smooth operations, and smooth operations make for repeat business. That’s the name of the game, after all. With true credibility, you are ready to go the distance, and to expand your horizons, taking your clients with you.

Our team of experts knows how to look at what you are doing now, and make clear and specific recommendations for how to take your business all the way. We have the knowledge of how systems work and how to integrate them into a smooth-running process that will be effective for you and for your business.

Would you like to be at the top of Page One on Google?

Want your YouTube presence to pop and bring you in new clients while you sleep?  Need a book for your brand?  It’s all part of a system that will take you further faster than any other synergy around.  We have the skillsets and the teamwork that makes it happen simply and efficiently.

Nobody ever launched a rocket all by themselves.  Know your team.

It starts with a complimentary consultation.

Integrated Marketing Panel Discussion

February 2, 2023 /

Roy Dickan, Betty Withrow, and Greg Dixon combine to provide a comprehensive approach to marketing as Total Traffic and Conversion including content marketing, video, writing, Google business tools, websites, and search engine optimization.

We are inviting our referral partners to join us in a discussion of Integrated Marketing approaches that could include direct mail, printed materials, radio and streaming audio advertising, and marketing messages for people on hold.

Our philosophy is to create consistent and effective messaging online, offline, and across all business interactions to attract clients and collaborators.

Neil Holmes of Voice Creative talked about his voice advertising service works to target local radio and his service to target audio ads to a local region or zipcode.

Learn More at https://voicecreative.com/

John Waller of The OnHold Experience talked about his service to play audio messages will people are on hold calling a dentist.

The messages help the caller get to know the clinic and the services offered while they wait to talk to reception.

Learn more at https://theonholdexperience.now.site/home

Betty Withrow of The Writer’s Launchpad talked about the importance of clear messaging across all content marketing platforms and websites.

We also discussed that Betty ghostwrote a book on how to market dental practices.

Learn more about Betty at https://www.thewriterslaunchpad.com/

Greg Dixon and Betty Withrow talked about how they are helping Margo Arrowsmith with short business videos, her business biography, and an online course for Your Perfect Retirement Living.

See our Power Presentation and Video Pack.

Roy Dickan, Betty Withrow, and Greg Dixon offer a comprehensive marketing retainer pack that offers their combined talents and strategies, plus the services of referral partners like Neil Holmes and John Waller.

See our Total Internet Domination Premium Marketing Service.

Watch Replay

Grow Your Business with Our Premium Marketing Service

January 14, 2023 /
Total Internet Domination Premium Marketing Service

Is your business ready to grow?

Do you have a product or service that people want, only not enough people know about what you have to offer?

Much of what you are for marketing is working. You want to build on that success with a comprehensive online marketing strategy.

Betty Withrow, Greg Dixon, and Roy Dickan have skills and strategies to expand your marketing reach.

Betty Withrow is a writer, writing coach, ghostwriter, and content marketing expert.

Greg Dixon is a digital marketer, course creator, and video expert who converts traffic with sales funnels and other strategies.

Roy Dickan is a Niche Domination expert with insights and strategies to maximize the amazing tools Google provides, including Google Business Profiles, Search Engine Optimization (SEO), and YouTube marketing strategies.

We start with a discussion and review of where you are at and where you want to go with your business.  Then we design and implement a comprehensive marketing plan to achieve your goals.

Then we design and implement a range of strategies to boost your online presence and attract your ideal clients and customers to what you offer.

Grow Your Business

Learn More

BAM! Enable Your New Year Goals Without Losing Your Sanity!

December 30, 2022 /

Many of us are busy creating new goals and plans for the future.

There is a danger in creating goals and plans that can leave you feeling like you are falling short almost from the start.

Ray Edwards has a system he calls B.A.M. designed to avoid that.

BASE is something achievable to give you a win.

AMAZING is something that is a stretch, though achievable.

MIRACLE is reaching for the sky.

This allows you to meet your Base goal and continue working towards your Amazing and Miracle Goals.

We Help You Enable Your Goals

One of the hazards of working with a goal-setting coach or attending goal-planning workshops is that you can end up with a plan you do not know how to implement.

Betty Withrow, Greg Dixon, and Roy Dickan have deep skills and experience to help you achieve your professional goals for 2023 as Total Traffic and Conversion.

Here are some areas where we help:

  1. Write a Book and Course (or two or three:-)
  2. Make sure your online presence matches new goals for 2023
  3. Presentation and Video
  4. Content Marketing
  5. Google Strategy
  6. Paid Advertising
  7. Evergreen Attraction and Sales Funnels.
  8. Your Unique Implementations

Let’s discuss your exciting goals for 2023.

Discuss Your Goals with Greg Dixon

We can help you prioritize what steps to take first to achieve your Base.

Then work with you towards Amazing and Miracle on a time frame that moves you forward.

We are having a year-end workshop on this on Friday, December 30th at 1 pm Pacific.

Watch live or watch the replay below.

Watch on YouTube
Discuss Your Goals With Greg Dixon

Use Presentation, Publishing, and Promotion for Your Prosperity

December 28, 2022 /

Greg Dixon, Betty Withrow, and Roy Dickan offer a comprehensive set of coaching and services for your success.

Your Prosperity Enablers!

The Presentation, Publishing, and Promotion approach described here will create personal and professional prosperity for your future.

Here Betty and Greg discuss many of these elements.

Presentation

Betty Withrow and Greg Dixon offer a Personal Power Presentation Pack where Betty coaches you through your messaging and scripting.

Greg Dixon works with you to translate that into video clips for use on landing pages, social media, online courses, and memberships.

The emphasis is on writing and effective communication.

Publishing

Betty Withrow helps you craft your message in writing to be your best self.

One of her specialties is helping people write their books and can be a ghostwriter and editor.

We encourage people to write and publish their stories and special sauce in books.

Greg Dixon also has a writing background with experience helping people publish books, videos, online courses, and memberships.

Greg is launching a service with the working title of Celebrate Your Family with a Life Vault, which involves multimedia publishing on a number of platforms, including books.

Promotions

Greg Dixon, Roy Dickan, and Betty Withrow are all at heart Digital Marketers.

We use copywriting, images, videos, and more to get people seen everywhere online to attract clients.

There are perhaps ten things you can do to establish yourself as The Choice in your field.

We can help fill in many of those ten things that you are not already doing.

Roy Dickan‘s specialty is Niche Domination, especially using all of the Google tools like Google Business Profiles and Google Search Console to make sure you are easy to find you and keep you top of mind.

Roy is also paid advertising expert, including Google and YouTube ads.

He can also create a custom website for you completely optimized for Google searches.

Here are forms of Promotions we can help you with:

  • Publish Books
    Nothing says Authority like a book!
  • Online Courses and Memberships
  • Lead Magnets
  • Personal Presentations
  • Video Presentations and Courses
  • Video Broadcasting
  • Audio Presentations
  • Email Content and Campaigns
  • Blog Content
  • Social Media Content and Campaigns
  • Keyword Optimization
  • Paid Advertising
  • And more …

Presentation, Publishing, and Promotion Prosperity Retainer

I listed a lot of things that we can do for you collectively.

To be realistic, you can’t do them all at once.

And some of those items will not be the best things to accomplish your goals.

And you may want to go slow. Or perhaps fast. Or something in the middle.

We start the process with one or more discovery calls with you to understand where you are now and where you want to grow in the future.

We will then suggest a retainer, with the first item being a Prosperity Roadmap with priorities for the steps to take first.

Please book a call with Greg Dixon to start the conversation:

https://www.gregdixon.net/calendar

Happy Prosperity!

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