Launch Your Dream Mission Into The World ~ Make Sales!

Category: Online Presence (Page 1 of 2)

Build Your Online Presence from 0 to 100 in 7 Days When Launching or Relaunching Your Business

We have had good success promoting concerts and theatre productions by establishing a landing page, related YouTube and Social Media channels, and doing a series of promotional posts related to the event.

Going from Zero (the venue is booked) to One Hundred (Sold Out) can happen fast.

The same can apply to launching an online business or promoting a brick-and-mortar store online.

For our discussion today, let’s look at a retail store my brother is considering for Merritt, British Columbia.

The Merritt Unliquor Store

There is a trend towards bars and stores that sell non-alcoholic versions of beer, wine, liquors, and cocktails.

My brother has not been drinking for nearly twenty years. Most of my school friends are in some form of twelve-step program.

The appeal is that they can have fun exploring craft beers and drinks without the hangover and other side effects.

I had some friends who thought (discernment is the first thing to go) that it would be a good idea to order round after round of cocktails by color: ‘Hey, surprise us with something that is blue. Now yellow. Now red …’

Not a good idea. For some, the evening ended in a rainbow explosion worthy of The Exorcist!

The Unliquor Store offers a way to try fun drinks without the booze.

Launching Online

Every business benefits from having a strong online presence.

What we are outlining today is a plan to create and boost the online presence of The Merritt Unliquor Store for the grand opening.

The Marketing Framework

What we are building is the foundation for the launch and ongoing promotions of the business.

The essential components include:

  1. A Website/Landing Page with a Blog
    This will be the target destination for most of the promotions.
    The registered domain name will be used everywhere for promotion.
    The blog posts will both fuel the traffic and behave as individual landing pages.
  2. Mailing List Tools
    An early and ongoing goal of marketing is to build a mailing list to keep your clients engaged and let them know about special offers and events.
    The first thing to put on a Home page is subscribe button.
  3. Business Profiles
    Since we are talking about a business with a physical address, getting listed on Google and Apple Maps can drive a lot of business to your store.
  4. Social Media Profiles
    We will profiles for LinkedIn, Facebook, Instagram, Pinterest, TicToc, and others to promote the business and create communities of raving fans.
  5. YouTube Channel
    YouTube is a fabulous place to feature your store and get quick presence in searches.
  6. Launch with 7 Pieces of Promotional Content For The Launch
    A keyword optimized landing page that is submitted to the search engines plus seven or more posts (on all of the channels) about your business over a week can create a dominating online presence.
  7. Paid Boosts
    Boost or ads designed to build subscribers and followers can build a community quicky. $40 for a targeted ad on Facebook can get your business in front of your ideal customer fast!

Continuous Marketing

The success of the launch an be sustained over time with regular posting campaigns. Plan to put out at least three posts a week.

Our Business Launch Special

Our Total Traffic and Conversion Team can implement the marketing foundation and run the launch campaign for your business.

We can also continue to work with you to sustain your success and grow your business.

Let’s chat!

Your Checklist for Online Effectiveness

Great marketing is all about having a multi-faceted approach to reaching your market.

These tools will give you the visibility to get found and show people your value so that by the time they contact you, they already know who you are, what you are about, and how you can solve the problems they have.

  • A great website with high-value opt-in. 
    It shows your skills and speaks to your market with regular updates to the site.
  • Keywords placed well in the site.
  • Google Business Profile
  • Apple Business Listing (for Apple Maps)
  • YouTube Channel
  • Blog or newsletter posting at least twice a month on social media, your site, and Google Business Page.
  • LinkedIn profile that is current and lists your skills and experience relevant to the clients you want to attract.
  • Business page on LinkedIn
  • Facebook profile that relates to your business.
  • Business page on Facebook.
  • Instagram,
  • Pinterest
  • TicToc

Who is your target market?

Which of these is most in tune with the way your customers communicate?

What do you offer for results and testimonials?

How easy is it for people to get in touch with you?

We offer the very best in comprehensive marketing strategies for your business.

What would be most effective for you?

Ask us.

We can put you at the top.

Sound good?

Would you like to up your game and
make the most of the possibilities for online marketing?
Find out where you really stand with
a consultation at NO COST TO YOU!

Use coupon code FREEREVIEW to get review and recommendations from Greg Dixon, Betty Withrow, and Roy Dickan.

Tips For Producing Influencer Videos to Elevate Your Core Mission

Woman introducing video tips

A key component of our Total Traffic Conversion Way is to publish a steady stream of quality videos that promote your message and brand, as well as text and image blogs and posts.

This article provides:

  • A strategy for creating consistently branded clips.
  • Approaches using the gear and space that you likely already have.
  • Some low-cost gear to add to improve the audio and video quality.
  • Lighting and presentation secrets.
  • Suggestions for creating a video studio.
  • Greg Dixon’s adventures and video and why he can help you with your videos.

Your Influencer Mission

The most important thing is have clarity in what you want to achieve with your messaging.

What do you want to get out of this?

Your mission will inform the branding to develop for your videos.

We can help you with that too.

The Influencer Video Mission

In a nutshell, you want to use video to present you and your brand consistently and professionally.

Here are the main elements of videos that look like they are part of a brand or series:

  • A branded splash screen.
  • A short intro clip (optional)
  • A nice branded background.
  • Onscreen banner with your name and the topic.
  • Good image quality.
  • Good lighting.
  • Good audio.
  • Your confident presentation.
  • Overlays as appropriate.
  • Outro video (optional)
  • Call to Action splash screen.

Most of these items can be created as a template and used for each video clip.

Using a Laptop

I have around $10,000 worth of camera and video gear that I have used for almost any kind of video you can think of, including travelling to do interviews.

Once in a while, I have an event that warrants the use of the gear.

A MacBook Pro is all I need to create a huge range of videos including personal influencer videos and interviews.

While my previous laptops had poor cameras and microphones, my new-generation MacBook Pro does not need any add-on accessories to be good.

I think there is a lot of AI built into the software running the hardware to adjust to various sounding and lighting challenges.

For example, Betty Withrow and I did I broadcast when I was on the deck of Mahoney and Sons Irish Pub on False Creek in Vancouver.

It was windy enough that we may have had trouble talking on the phone. Yet the audio in the StreamYard broadcast is quite good.

Watch On YouTubehttps://www.youtube.com/watch?v=rIw2I_oj3q0

Improving The Microphone and Camera

The simplest way to upgrade is to add something like a Logitech webcam with a camera and stereo microphones in a single compact unit.

Podcastor Microphones

Many podcasters use a stand-mounted microphone.

There are many worthy microphones on the market. Many will use the Shure SM 7B or it’s cousin the Shure MV7 USB microphone.

These microphones are known for their warmth and good rejection of side noise.

Much of the magic is having the microphone less than a foot from the mouth.

The best stores to find a good selection of microphones are larger music stores like The Guitar Center in the US and Long & McQuade in Canada.

And, of course, Amazon:-).

Rode has a wide range of microphones for all occasions, including shotgun mics that are great for larger studio setups.

See https://rode.com/en/microphones

Lighting Tips

Natural lighting provides the best lighting.

An outdoor location out of direct sunlight or a well-lit room where to face the brightest source of light can be all you need.

The best lighting options are inexpensive softboxes with the light bounced of walls or ceilings.

Greenscreen

StreamYard and programs like Zoom can create a good virtual background given a powerful enough video processor and good lighting.

A green screen or green-painted wall will improve the results.

The minimum practical green screen is five feet by eight feet. Amazon has lots of choices.

Graphic Design Elements

The most important graphical element is a Splash image that is used for the video before playing, displayed in social media posts, and the SEO image for blog posts.

If you are the brand, then a good professional photo of you can be included in most splash images.

Total Traffic and Conversion to Boost Sales

I use PhotoShop to create these images. Canva and other tools are good. There is a wealth of excellent royalty-free images available on services like pixabay.com Getty Images.

And you may have photographers and graphic designers on staff or as freelancers.

Many new AI-driven applications can provide images.

The same is true for creating intro and outro videos.

I created the Total Traffic and Conversion intro with Viddyoze.

Other elements include on-screen banners, overlays, QR Codes and the like.

StreamYard For Broadcasting, Recording, and Production

Not only is StreamYard great for broadcasting to many channels such as LinkedIn, YouTube, Facebook, Twitter, and others, it also has many tools to record produced videos locally and remotely.

  • Use virtual backgrounds and overlays.
  • Put up banners live.
  • Record each person’s video locally for high-quality HD clips that are not compromised by poor Internet connections.
  • Play music live.
  • Run presentations and video within StreamYard.
  • Much much more.

Recording and Editing Process

I use StreamYard to record presentations remotely through StreamYard, allowing for coaching and multiple takes.

I then can download the video for editing and audio sweetening with Apple Final Cut Pro.

What used to take much time with equalization and compression is now down with two clicks for voice recordings.

I can also help you produce videos from footage you shoot or have in your archives.

You may already be sitting on a pot of video gold!

In Office or On-Location Setup

If you have a great office or presentation space, there are a few easy options.

SmartPhone Setup

  • Newer Smartphone.
  • Tripod
  • Bluetooth lapel microphone set.
  • Softbox lighting

Professional Video Camera Setup

  • Professional Video Camera with XLR microphone inputs.
  • Tripod.
  • Boom stand with a shotgun microphone.
  • Softbox lighting.

DSLR versus Mirrorless versus Video Camera considerations.

I bought a Panasonic GH4 because it is compact and has great photo and video capacity. I have taken thousands of photos and shot a lot of videos with this camera. Still, I tend to use my iPhone 13 over this camera in the field.

For a lot of technical reasons for another day, a decent professional video camera will get better results with less fuss for shooting studio or location videos.

Building A Full Studio

For some of you, the investment in creating a studio space for creating videos, broadcasting, and doing in-person interviews is the best thing for you.

Here are some basic tips:

  • Assign a fairly large space that is somewhat isolated for sound.
  • Create an appealing space.
  • Have a large green-screen available.
  • Invest in multiple softboxes to create even lighting. The brighter the better.
  • Three midrange professional cameras are more useful than one large camera, especially for three-camera interview shoots.
  • Each camera should have XLR input for professional-grade microphones.
  • Learn from the film industry and use boom microphoness just out of frame for a natural sound.
  • Identical cameras will have the same video characteristics, making editing much easier.

Best to visit a professional camera shop like BH Camerashttps://www.bhphotovideo.com for advice on the current gear.

Consider the cameras under $2,000 at https://www.bhphotovideo.com/c/buy/Pro-Camcorders-Cameras/ci/1881

My Adventures In Video

I bought my first video camera to capture family stories and travel adventures.

Since then I have bought many cameras and have hundreds of hours of edited video and out in thousands of hours in production.

Types of video include Family Stories | Sizzle Reels | Training Videos | Keynote Presentation | Concerts | Business Events | Theatre Productions | Workshops | Interviews | Business Introductions | Personal Stories | Quirky Music Videos (with no budget) | Garden Tours | Art Tours | Video Ads, …

Check out some of the videos at https://www.youtube.com/@GregDixon2007

Let’s discuss your video projects.

Greg’s Calendar

See Also:

Presentation Vocal Tips with Danielle Benzon ~ Make Your Presentations Sizzle!

Our guest today is our favourite presentation and vocal coach, Danielle Benzon.

Originally from South Africa, Danielle made her way to London, England to pursue a career in theatre.

However, Danielle discovered that she had a passion for coaching people to speak on all life stages greater than to be an actor.

View on LinkedIn

Here is our conversation with some simple tips to improve your delivery.

Danielle has more tips and an invitation to book a needs assessment with her at https://www.theinspiredspeaker.com/

See Danielle’s Number One Tip!

We are also hoping that Danielle will work with Betty Withrow and me for our Personal Power and Presentation Pack appearances to help make your presentation sizzle.

Click on the arrow to see a full transcript.

Transcript

 

Billboards Everywhere with the Amazing Joie Gharrity!

The fabulous Joie Gharrity has a lot of experience working with Hollywood studios and A-List actors.

Hollywood Billboards

Joie described how Hollywood will flood the streets with billboards promoting an upcoming blockbuster well before filming starts.

By the time you arrive at your destination, you can barely talk about anything else!

Wall Drugs, South Dakota

The first time I drove East on I-90, my cousin John Neumann in Missoula, Montana said:

You need to stop at Wall Drugs in South Dakota. You can’t miss it. There are billboards every few hundred feet for miles!

Worth the stop!

For the record, the coffee is five cents and tastes like it!

The western wear selection is fantastic! 5,000 pairs of exotic skin cowboy boots!

PBS Documentary

There is a PBS Documentary about how it started in 1931.

https://www.pbs.org/video/images-past-marketing-wall-drug-ice-water-signs/

According to the documentary, there have been signs to Wall Drug posted all over the world, with billboards on London Trolleys and the Underground.

The first billboard I noticed heading West a few years late was in New York.

Digital Billboards Are What We Do

Come to think of it, putting up digital billboards is much of what we do for Total Traffic and Conversion Marketing.

  • Banners for Social Media and YouTube channels.
  • Images for posts on social media and business profiles.
  • Splash screens
  • Blog posts.
  • Articles
  • Paid Advertising
  • Podcasts and Broadcasts

Do You Want To Be A Blockbuster Hit

Book an appointment to review where you are and get you to where you want to be.

Renovate, Integrate, and Expand Your Connections

Success in marketing comes down to building connections with the people and companies who would benefit from your insights, products, or services.

You can achieve that by renovating, integrating, and expanding the ways you connect.

View on LinkedIn

Renovation

Are your marketing assets like websites, LinkedIn profiles, Facebook pages, and mailing campaigns effectively presenting your brand and current offers?

Or are they missing or out of date?

The first step is to renovate these assets to present consistent and effective messaging to make you the best choice.

Integration

Are your various assets presenting and consistent message for you and are connected in some way?

Or are they islands of information that only tell a fraction of the story?

We use Integrated Marketing strategies to have all of the assets work together to multiply the effectiveness.

1 + 1 + 1 = 111

Expansion

Almost always there is more we can do to expand your reach and strengthen your online presence and connections.

Some of the things to consider include:

  • Regular blog posts.
  • Regular social media posts.

Website Optimization and Posting Magic to Boost Your Online Presence

Roy Dickan, Greg Dixon, and Betty Withrow discuss the importance of website optimization and some content posting strategies to create real magic with your online presence.

View on LinkedIn

Website Optimization

Roy Dickan talks about his special website optimization offer, with the following goals:

  • Fastloading website that meets Google’s standards for indexing.
  • Optimal use of keywords in each page’s title, description, and body.
  • The use of optimized images to have the page load quickly.
  • Other optimization tips.

Posting Magic

Greg Dixon describes how this page is constructed and submitted to Google Search Console to leverage searches.

The tips include:

  • Using a catchy subject line
  • Having a description with keywords
  • Using an optimized thumbnail image that shows well when shared on social media.
  • Using LinkedIn Events and StreamYard to connect this page prior to, during, and after the broadcast.

Content Messaging

Betty Withrow talks about combining consistent content messaging to create an effective and coherent online presence.

This strategy boosts your online presence and
increases your visibility and influence in searches

Posting Magic Results

This search a few hours after the broadcast showed that the strategy worked.

Next time we will check at the time of the broadcast.

That means we can get a broadcast visible in Google Search in close to real-time!

Your Credibility Is On the Line

The one thing you absolutely must do in your business…create and maintain your credibility. Without that, nothing else you can do is going to work. 

How do you build credibility?  Simple, by walking the talk, by doing what you say you will do.  It’s about being who you say you are.

You build credibility by having answers, and by being honest about what to do when you don’t have them, by referring people to a source that does have the answers, instead of pretending that you have them and making it up as you go.

Integrity and all that it means in human interaction is the key for your success. Integrity is the one thing that when you have it, nothing else matters. 

If you don’t have it, nothing else matters. It has been said that one good customer interaction gets talked about three times, but one bad one gets talked about ten times.

Yes, publicity is what you want, and you want it to be the right kind.

Have you had the experience of doing business with someone who did now show up as they said they would, and then wanted to blame you for the results they didn’t get?  What happened after that?

This can happen when clear expectations are not set at the beginning of the transaction or relationship, and then down the road, things don’t go as planned, and everybody feels disappointed.

There’s something to learn, here.  This one lesson can be the thing that takes you to a level you have been wanting to go, and the lack of being clear kept you from going there.

How do you avoid having this experience again?  Have an open discussion with your prospects.  If they seem to be too busy to really go over what is needed, ask for another meeting before making a commitment. 

Don’t take on something that doesn’t have clear expectations and roles set out from the start.  Be very sure that you have what it takes for the deliverables, and that everybody involved in the process knows exactly what those deliverables are. You will deliver the results hoped for, and your customers/clients will appreciate the time it took to work out the process from the start.

Good systems make smooth operations, and smooth operations make for repeat business. That’s the name of the game, after all. With true credibility, you are ready to go the distance, and to expand your horizons, taking your clients with you.

Our team of experts knows how to look at what you are doing now, and make clear and specific recommendations for how to take your business all the way. We have the knowledge of how systems work and how to integrate them into a smooth-running process that will be effective for you and for your business.

Would you like to be at the top of Page One on Google?

Want your YouTube presence to pop and bring you in new clients while you sleep?  Need a book for your brand?  It’s all part of a system that will take you further faster than any other synergy around.  We have the skillsets and the teamwork that makes it happen simply and efficiently.

Nobody ever launched a rocket all by themselves.  Know your team.

It starts with a complimentary consultation.

Integrated Marketing Panel Discussion

Roy Dickan, Betty Withrow, and Greg Dixon combine to provide a comprehensive approach to marketing as Total Traffic and Conversion including content marketing, video, writing, Google business tools, websites, and search engine optimization.

We are inviting our referral partners to join us in a discussion of Integrated Marketing approaches that could include direct mail, printed materials, radio and streaming audio advertising, and marketing messages for people on hold.

Our philosophy is to create consistent and effective messaging online, offline, and across all business interactions to attract clients and collaborators.

Neil Holmes of Voice Creative talked about his voice advertising service works to target local radio and his service to target audio ads to a local region or zipcode.

Learn More at https://voicecreative.com/

John Waller of The OnHold Experience talked about his service to play audio messages will people are on hold calling a dentist.

The messages help the caller get to know the clinic and the services offered while they wait to talk to reception.

Learn more at https://theonholdexperience.now.site/home

Betty Withrow of The Writer’s Launchpad talked about the importance of clear messaging across all content marketing platforms and websites.

We also discussed that Betty ghostwrote a book on how to market dental practices.

Learn more about Betty at https://www.thewriterslaunchpad.com/

Greg Dixon and Betty Withrow talked about how they are helping Margo Arrowsmith with short business videos, her business biography, and an online course for Your Perfect Retirement Living.

See our Power Presentation and Video Pack.

Roy Dickan, Betty Withrow, and Greg Dixon offer a comprehensive marketing retainer pack that offers their combined talents and strategies, plus the services of referral partners like Neil Holmes and John Waller.

See our Total Internet Domination Premium Marketing Service.

Grow Your Business with Our Premium Marketing Service

Total Internet Domination Premium Marketing Service

Is your business ready to grow?

Do you have a product or service that people want, only not enough people know about what you have to offer?

Much of what you are for marketing is working. You want to build on that success with a comprehensive online marketing strategy.

Betty Withrow, Greg Dixon, and Roy Dickan have skills and strategies to expand your marketing reach.

Betty Withrow is a writer, writing coach, ghostwriter, and content marketing expert.

Greg Dixon is a digital marketer, course creator, and video expert who converts traffic with sales funnels and other strategies.

Roy Dickan is a Niche Domination expert with insights and strategies to maximize the amazing tools Google provides, including Google Business Profiles, Search Engine Optimization (SEO), and YouTube marketing strategies.

We start with a discussion and review of where you are at and where you want to go with your business.  Then we design and implement a comprehensive marketing plan to achieve your goals.

Then we design and implement a range of strategies to boost your online presence and attract your ideal clients and customers to what you offer.

Grow Your Business

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