Roy Dickan explained why having a Google Business Profile is essential to your online presence and how posting regularly keeps your profile active in searches.
Greg Dixon asked Roy to describe the differences in the content and frequency of posting to your Google Business Profile compared to social media platforms like LinkedIn and Facebook.
Betty Withrow and Greg Dixon joined in to discuss a comprehensive posting strategy across platforms to leverage your content with minimal creation of new content.
Chances are that you already have plenty of content that can be repurposed.