Category: Newsletters

Integrated Marketing Panel Discussion

February 2, 2023 / Greg Dixon

Roy Dickan, Betty Withrow, and Greg Dixon combine to provide a comprehensive approach to marketing as Total Traffic and Conversion including content marketing, video, writing, Google business tools, websites, and search engine optimization.

We are inviting our referral partners to join us in a discussion of Integrated Marketing approaches that could include direct mail, printed materials, radio and streaming audio advertising, and marketing messages for people on hold.

Our philosophy is to create consistent and effective messaging online, offline, and across all business interactions to attract clients and collaborators.

Neil Holmes of Voice Creative talked about his voice advertising service works to target local radio and his service to target audio ads to a local region or zipcode.

Learn More at https://voicecreative.com/

John Waller of The OnHold Experience talked about his service to play audio messages will people are on hold calling a dentist.

The messages help the caller get to know the clinic and the services offered while they wait to talk to reception.

Learn more at https://theonholdexperience.now.site/home

Betty Withrow of The Writer’s Launchpad talked about the importance of clear messaging across all content marketing platforms and websites.

We also discussed that Betty ghostwrote a book on how to market dental practices.

Learn more about Betty at https://www.thewriterslaunchpad.com/

Greg Dixon and Betty Withrow talked about how they are helping Margo Arrowsmith with short business videos, her business biography, and an online course for Your Perfect Retirement Living.

See our Power Presentation and Video Pack.

Roy Dickan, Betty Withrow, and Greg Dixon offer a comprehensive marketing retainer pack that offers their combined talents and strategies, plus the services of referral partners like Neil Holmes and John Waller.

See our Total Internet Domination Premium Marketing Service.

Watch Replay

LinkedIn Articles for Visibility

January 4, 2023 / Betty Withrow

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LinkedIn Newsletters for Visiblity

There are lots of ways to show up on social media for business. Over time, LinkedIn has shown its value as a place to connect and find information and inspiration in a way that is unique. The themes that run through content on the platform are uplifting.

When I am networking online, which I do a lot, I always ask people if they use LinkedIn and ask to connect with them there if I want to stay in touch.

For years, I have written blogs and articles for my business using online sites, and I like to write a lot of content all at once that shows a theme and gives me a variety of content that I can use as the year continues.

In early 2022, I was disappointed to find that Blogger, which I had used since 2013, was not allowing me to upload photos. And then another online e-zine platform was not functioning, either. What was I to do? I had already started writing my weekly posts and had over twenty completed.

I then found out about LinkedIn newsletters, from someone I met in a network. At the time, creator mode was pretty new. I was so happy to find that switching on creator mode gave me a range of options, and I decided this was the place for my content. I do post it other places, too, but with LinkedIn I have a place that my articles are promoted by the platform itself and archived so readers can see more of what I do. The first week that I put out the newsletter, I had a whole lot of new subscribers because LinkedIn told them I had a newsletter now.

When my content turns up on someone’s feed, there’s a button for them to subscribe if they haven’t already. And, just to make it even better, those who subscribe are getting my articles sent to their inboxes as soon as I post them. What’s not to love about this? Back links to my website, resources for my readers, invitations to book an appointment, all can be put in at various moments as calls to action.

You can start a LinkedIn newsletter just as easily. go to your profile page and scroll down until you see the words “Creator mode”. Toggle the little button to “on”, and you then will see that you have options of what to do next. When you do this, people who visit your profile will “follow” you instead of connecting. You can still connect with them if you so choose. They may see the option to connect under the “More” tab on your profile.

Then, from your home page, you will see that you can post as usual, or write an article. Click on “Article”, and you have a template that is simple to use, with an option to upload a photo. Add your title and content, and click Publish. that’s it!

What does this do for you? It gives you credibility and a larger audience. You will reach people all over the world.

It gives you continuity in the minds of your readers, and it allows you to share your ideas with them, so they feel that they know you. They think about the ideas you share, and it starts a conversation with you in their minds. These are the steps for connecting with the people who will want to work with you, since they have been digesting your thought processes through your content. If you don’t want to write content, or don’t have the time to do it, but you do want to have a newsletter, I can take care of that for you.

Book a time to talk with me about your ideas, and let’s make them realities.

LinkedIn Newsletters and Other Strategies For Online Effectiveness

January 3, 2023 / Greg Dixon

LinkedIn is one of the first places people look when deciding to do business with you.

Betty Withrow and Greg Dixon broadcasted a short discussion on how to optimize your use of LinkedIn, especially the advantages of LinkedIn Newsletters.

LinkedIn offers many features to help you look good. Here are some things to check:

You have a good photo of yourself on your profile.
The background images is attractive and appropriate.
Your introduction clearly describes what you offer now, not what your focus was a year or so ago.
The contact information includes a website and ways to contact you.
Your experiences section is current.
You have recent posts that showcase what you do.
You have a Featured Section. 8) You are using the audio introduction feature.
You are using the Video introduction feature.
More features ….

LinkedIn Posting Parties

One of the best ways to leverage your LinkedIn profile is to have LinkedIn posting parties where you comment, like, and share each other’s posts so that LinkedIn shows the posts to more people in response to the engagement.

Cathy Weaver and Mike Tel Toro have an amazing LinkedIn posting party on Monday mornings at 8 am Pacific.

Here is a recent one streamed to Facebook that has fabulous advice on optimizing your LinkedIn presence.

See Posting Party Recording