Total Traffic and Conversion

Launch Your Dream Mission Into The World ~ Make Sales!

Category: Copywriting

Essential Marketing with Kartra and Other Platforms

August 25, 2024 /

Greg Dixon describes the basic Kartra configuration for marketing and how it becomes the hub for a comprehensive marketing strategy using email, blog posts, social media posts, YouTube, and more.

This approach also applies to other business platforms like ClickFunnels, Keap, GoHighLevel, and Kajabi.

Getting Ready to Receive

Creating landing pages, calendars, opt-in forms and sequences as described in the sections below is getting ready to receive and convert traffic.

With those Kartra components in place, you can use this strategy to drive traffic to your landing pages:

What is Your Golden Offer?

It all starts with your Golden Offer. What is your business goal?

  • Attract Investors?
  • Clients for your coaching programs?
  • Products and services?

Clarifying what you offer and who would want it will help shape your marketing messaging when implementing the components and strategies discussed here.

The clients I had in mind when creating the video are real estate investors primarily interested in attracting private lenders or people wanting to purchase mortgage notes.

The advice applies to all businesses with enough return on investment for the time and costs of marketing using Kartra and other business platforms.

Essential Kartra Configuration

Here are the first things to do when setting up Kartra for a business.

You can run multiple companies from the same Kartra account.

Home Page / Landing Page

Kartra is capable of providing an entire gorgeous converting website or a series of landing pages that can be accessed on their own or embedded in WordPress or other websites.

Here is a common model that you will employ for your offers:

  1. Landing Page with Offer
  2. Button to Sign Up
  3. Thank You Page

Both the Landing Page and the Thank You Page can have videos and a Calendar Button.

The Landing Page can have additional offers.

Custom Domain

You will need to connect your Kartra account to a domain registered at a registrar such as Namecheap, BlueHost, or GoDaddy.

The configuration page is on the account menu on the top right of the Kartra Dashboard.

Kartra provides detailed instructions as you add a domain. I can help you with that.

Business Email Address

Kartra will not allow you to send email with a free email address from services like GMail and Yahoo as the sender address.

I recommend registering your domain at a service like Namecheap that includes free email forwarding.

KartraMail DKIM

Kartra strongly recommends configuring the sender domain name for DomainKeys Identified Mail (DKIM) email authentication to help with deliverability.

This involves adding CNAME records for your domain and can be quirky with certain registrars. Complete the other setup steps first.

Calendar Button

The main call to action for many of you will be to book an appointment to discuss your offer.

Kartra has a sophisticated calendar system or you can link a button to a calendar system you are using now such as Calendly.

The advantage of the Kartra Calendar is that you can configure intake questions, assign sequences, and add people to lists and email sequences.

The most powerful thing a platform like Kartra can do for your business is build your mailing list.

Email Sequence Opt-In

One of the main reasons for using Kartra or another business platform is to subscribe people to an email sequence designed to intrigue, attract, and inform your ideal clients and collaborators.

You will need the following:

  1. One or more email sequences.
  2. An Opt-in Form
  3. A button linked to the Opt-In form

Writing an Email Sequence

The first step is to write the content for the email series.

I recommend creating a Google Drive folder with a Google Doc containing the Subject Line, Content, Call to Action, and Signature Line for each email.

Kartra supports A/B testing alternative Subject Lines.

You can share the document with your business coach, copywriter, and editor to refine the copy before adding a Kartra Sequence.

The most effective emails will be written in your voice and represent your expertise. You can use AI and writers to assist or personalize template text provided by your business coach.

Creating a Sequence in Kartra

The Sequence builder in Kartra is very sophisticated and powerful. That also means that there are a lot of options and steps.

You will find the Sequence editor under Communications.

Email Broadcasts

In addition to sending email sequences, you can send frequent emails with information, offer, and invitations.

Dave Dee, Dan Kennedy, and many others who make a lot of money through email marketing send an email every day.

I recommend sending at least one email a week to your mailing list.

They can be short with a Call to Action, such as visiting your landing page or making an appointment with you.

My Comprehensive Services

I can help you with everything listed above plus writing, video, audio, webinar, online course creation, book creation and publishing, and other things you may need for success.

Renovate, Integrate, and Expand Your Connections

September 22, 2023 /

Success in marketing comes down to building connections with the people and companies who would benefit from your insights, products, or services.

You can achieve that by renovating, integrating, and expanding the ways you connect.

View on LinkedIn

Renovation

Are your marketing assets like websites, LinkedIn profiles, Facebook pages, and mailing campaigns effectively presenting your brand and current offers?

Or are they missing or out of date?

The first step is to renovate these assets to present consistent and effective messaging to make you the best choice.

Integration

Are your various assets presenting and consistent message for you and are connected in some way?

Or are they islands of information that only tell a fraction of the story?

We use Integrated Marketing strategies to have all of the assets work together to multiply the effectiveness.

1 + 1 + 1 = 111

Expansion

Almost always there is more we can do to expand your reach and strengthen your online presence and connections.

Some of the things to consider include:

  • Regular blog posts.
  • Regular social media posts.
Book a Discovery Call with Greg, Betty, and Roy

The Sales Funnel That Sold Me! Let’s Sell Your Products!

February 12, 2023 /
Online Sales

I could lose quite a few pounds and subscribe to a number of health email lists.

I opened an email titled “do this in the morning.”

Here is part of the short email.

The trick is knowing what exercises to do, and in what order, based on your age and body type…

To unlock your metabolism so that it starts working for you and not against you.

When you know what routine is perfect for YOU, it won’t be long before you can exercise less, eat more, and burn belly fat while you rest.

Discover it here:

==> Do this personalized 6-minute workout to burn belly fat fast

Clicking led to the following journey:

  1. An online ‘Quiz’ about my eating and exercise habits.
  2. A long-form sales page that had buttons to go to another page.
    There were perhaps thirty such pages of engaging copywriting in the series.
  3. An offer for access to the main eBook and many related bonus eBooks.
  4. The value of the offer was well established by this point and $20 seemed nearly free for the potential benefits.
  5. The thank-you page had a video with scrumptious descriptions and a suggestion for tasty healthy recipes.
  6. The access area also had additional offers.
  7. What I received for my purpose far exceeded my expectations.
  8. I am receiving follow-up emails with more bonus content.

Let’s Review The Funnel

Here are the parts:

  • Email
  • Ask-style Quiz.
  • Mobile-friendly long-form sales pages (I was viewing them on my iPhone).
  • Irresistible Offer.
  • Video welcome and upsell.
  • Easy access to content.
  • More offers.
  • Follow-up email address.

Money Considerations

Some of you may be thinking that this is an awful lot of work to sell something for $20!

Say the campaign cost $10K to design, write, and implement. There will also be some affiliate commissions and likely some paid advertising.

I am going to speculate that this campaign is generating thousands of sales a day.

1,000 sales at $20 is $20,000 a day, $600,000 a month, and $7,300,000 a year gross sales.

Not too shabby.

Affiliate and Other Promotions

The email with the link was sent to me by an affiliate of the offer.

I would bet that there could be thousands of other affiliates also mailing to their lists.

And posting in blogs and social media.

And using paid ads.

Also video on YouTube.

And other strategies to get people into the sales funnel.

We Can Help You Create A Campaign Like This

Roy Dickan, Betty Withrow, Greg Dixon, and our growing list of Referral Partners as Total Traffic and Conversion can work with you to implement all of the components used in this funnel, including the quiz.

Do you have a product that could help thousands of people?

Let’s Talk.

Book Discovery Call

Integrated Marketing Panel Discussion

February 2, 2023 /

Roy Dickan, Betty Withrow, and Greg Dixon combine to provide a comprehensive approach to marketing as Total Traffic and Conversion including content marketing, video, writing, Google business tools, websites, and search engine optimization.

We are inviting our referral partners to join us in a discussion of Integrated Marketing approaches that could include direct mail, printed materials, radio and streaming audio advertising, and marketing messages for people on hold.

Our philosophy is to create consistent and effective messaging online, offline, and across all business interactions to attract clients and collaborators.

Neil Holmes of Voice Creative talked about his voice advertising service works to target local radio and his service to target audio ads to a local region or zipcode.

Learn More at https://voicecreative.com/

John Waller of The OnHold Experience talked about his service to play audio messages will people are on hold calling a dentist.

The messages help the caller get to know the clinic and the services offered while they wait to talk to reception.

Learn more at https://theonholdexperience.now.site/home

Betty Withrow of The Writer’s Launchpad talked about the importance of clear messaging across all content marketing platforms and websites.

We also discussed that Betty ghostwrote a book on how to market dental practices.

Learn more about Betty at https://www.thewriterslaunchpad.com/

Greg Dixon and Betty Withrow talked about how they are helping Margo Arrowsmith with short business videos, her business biography, and an online course for Your Perfect Retirement Living.

See our Power Presentation and Video Pack.

Roy Dickan, Betty Withrow, and Greg Dixon offer a comprehensive marketing retainer pack that offers their combined talents and strategies, plus the services of referral partners like Neil Holmes and John Waller.

See our Total Internet Domination Premium Marketing Service.

Watch Replay

LinkedIn Articles for Visibility

January 4, 2023 /

1-4-22

LinkedIn Newsletters for Visiblity

There are lots of ways to show up on social media for business.  Over time, LinkedIn has shown its value as a place to connect and find information and inspiration in a way that is unique.  The themes that run through content on the platform are uplifting. 

When I am networking online, which I do a lot, I always ask people if they use LinkedIn and ask to connect with them there if I want to stay in touch. 

For years, I have written blogs and articles for my business using online sites, and I like to write a lot of content all at once that shows a theme and gives me a variety of content that I can use as the year continues.

In early 2022, I was disappointed to find that Blogger, which I had used since 2013, was not allowing me to upload photos.  And then another online e-zine platform was not functioning, either.  What was I to do?  I had already started writing my weekly posts and had over twenty completed.

I then found out about LinkedIn newsletters, from someone I met in a network. At the time, creator mode was pretty new.  I was so happy to find that switching on creator mode gave me a range of options, and I decided this was the place for my content.  I do post it other places, too, but with LinkedIn I have a place that my articles are promoted by the platform itself and archived so readers can see more of what I do. The first week that I put out the newsletter, I had a whole lot of new subscribers because LinkedIn told them I had a newsletter now.

When my content turns up on someone’s feed, there’s a button for them to subscribe if they haven’t already. And, just to make it even better, those who subscribe are getting my articles sent to their inboxes as soon as I post them.  What’s not to love about this?  Back links to my website, resources for my readers, invitations to book an appointment, all can be put in at various moments as calls to action.

You can start a LinkedIn newsletter just as easily.  go to your profile page and scroll down until you see the words “Creator mode”.  Toggle the little button to “on”, and you then will see that you have options of what to do next. When you do this, people who visit your profile will “follow” you instead of connecting.  You can still connect with them if you so choose.  They may see the option to connect under the “More” tab on your profile.

Then, from your home page, you will see that you can post as usual, or write an article. Click on “Article”, and you have a template that is simple to use, with an option to upload a photo.  Add your title and content, and click Publish. that’s it!

What does this do for you?  It gives you credibility and a larger audience.  You will reach people all over the world.

It gives you continuity in the minds of your readers, and it allows you to share your ideas with them, so they feel that they know you.  They think about the ideas you share, and it starts a conversation with you in their minds. These are the steps for connecting with the people who will want to work with you, since they have been digesting your thought processes through your content.  If you don’t want to write content, or don’t have the time to do it, but you do want to have a newsletter, I can take care of that for you.

Book a time to talk with me about your ideas, and let’s make them realities.

BAM! Enable Your New Year Goals Without Losing Your Sanity!

December 30, 2022 /

Many of us are busy creating new goals and plans for the future.

There is a danger in creating goals and plans that can leave you feeling like you are falling short almost from the start.

Ray Edwards has a system he calls B.A.M. designed to avoid that.

BASE is something achievable to give you a win.

AMAZING is something that is a stretch, though achievable.

MIRACLE is reaching for the sky.

This allows you to meet your Base goal and continue working towards your Amazing and Miracle Goals.

We Help You Enable Your Goals

One of the hazards of working with a goal-setting coach or attending goal-planning workshops is that you can end up with a plan you do not know how to implement.

Betty Withrow, Greg Dixon, and Roy Dickan have deep skills and experience to help you achieve your professional goals for 2023 as Total Traffic and Conversion.

Here are some areas where we help:

  1. Write a Book and Course (or two or three:-)
  2. Make sure your online presence matches new goals for 2023
  3. Presentation and Video
  4. Content Marketing
  5. Google Strategy
  6. Paid Advertising
  7. Evergreen Attraction and Sales Funnels.
  8. Your Unique Implementations

Let’s discuss your exciting goals for 2023.

Discuss Your Goals with Greg Dixon

We can help you prioritize what steps to take first to achieve your Base.

Then work with you towards Amazing and Miracle on a time frame that moves you forward.

We are having a year-end workshop on this on Friday, December 30th at 1 pm Pacific.

Watch live or watch the replay below.

Watch on YouTube
Discuss Your Goals With Greg Dixon

Use Presentation, Publishing, and Promotion for Your Prosperity

December 28, 2022 /

Greg Dixon, Betty Withrow, and Roy Dickan offer a comprehensive set of coaching and services for your success.

Your Prosperity Enablers!

The Presentation, Publishing, and Promotion approach described here will create personal and professional prosperity for your future.

Here Betty and Greg discuss many of these elements.

Presentation

Betty Withrow and Greg Dixon offer a Personal Power Presentation Pack where Betty coaches you through your messaging and scripting.

Greg Dixon works with you to translate that into video clips for use on landing pages, social media, online courses, and memberships.

The emphasis is on writing and effective communication.

Publishing

Betty Withrow helps you craft your message in writing to be your best self.

One of her specialties is helping people write their books and can be a ghostwriter and editor.

We encourage people to write and publish their stories and special sauce in books.

Greg Dixon also has a writing background with experience helping people publish books, videos, online courses, and memberships.

Greg is launching a service with the working title of Celebrate Your Family with a Life Vault, which involves multimedia publishing on a number of platforms, including books.

Promotions

Greg Dixon, Roy Dickan, and Betty Withrow are all at heart Digital Marketers.

We use copywriting, images, videos, and more to get people seen everywhere online to attract clients.

There are perhaps ten things you can do to establish yourself as The Choice in your field.

We can help fill in many of those ten things that you are not already doing.

Roy Dickan‘s specialty is Niche Domination, especially using all of the Google tools like Google Business Profiles and Google Search Console to make sure you are easy to find you and keep you top of mind.

Roy is also paid advertising expert, including Google and YouTube ads.

He can also create a custom website for you completely optimized for Google searches.

Here are forms of Promotions we can help you with:

  • Publish Books
    Nothing says Authority like a book!
  • Online Courses and Memberships
  • Lead Magnets
  • Personal Presentations
  • Video Presentations and Courses
  • Video Broadcasting
  • Audio Presentations
  • Email Content and Campaigns
  • Blog Content
  • Social Media Content and Campaigns
  • Keyword Optimization
  • Paid Advertising
  • And more …

Presentation, Publishing, and Promotion Prosperity Retainer

I listed a lot of things that we can do for you collectively.

To be realistic, you can’t do them all at once.

And some of those items will not be the best things to accomplish your goals.

And you may want to go slow. Or perhaps fast. Or something in the middle.

We start the process with one or more discovery calls with you to understand where you are now and where you want to grow in the future.

We will then suggest a retainer, with the first item being a Prosperity Roadmap with priorities for the steps to take first.

Please book a call with Greg Dixon to start the conversation:

https://www.gregdixon.net/calendar

Happy Prosperity!

Special Bonus Added to Our Personal Power Presentation Offer ~ Course Launch

December 22, 2022 /

We offer an amazing package called Personal Power Presentation Pack.

Betty Withrow takes you through her messaging and writing process to create five presentation scripts.

Greg Dixon works with you to produce five business video clips from the scripts.

Already Fabulous!

It turns out that most of the people who want the package are also interested in launching and marketing online courses and memberships.

So we will add support for that for a percentage of sales.

Your success is our success!

See our Personal Power Presentation and Video Offer.

Create Power Presentations and Video

December 12, 2022 /
Betty Withrow and Greg Dixon help craft your message and create short business videos.

Betty Withrow and Greg Dixon describe what is in their Personal Power Presentation and Video Pack.

Betty Withrow takes you through her Three Golden Apples process to create five effective presentation scripts for your presentations and short videos.

Greg Dixon works with you to record short business videos with the scripts you develop with Betty Withrow.

See Power Presentation Offer

See New Kartra Features

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