We have had good success promoting concerts and theatre productions by establishing a landing page, related YouTube and Social Media channels, and doing a series of promotional posts related to the event.

Going from Zero (the venue is booked) to One Hundred (Sold Out) can happen fast.

The same can apply to launching an online business or promoting a brick-and-mortar store online.

For our discussion today, let’s look at a retail store my brother is considering for Merritt, British Columbia.

The Merritt Unliquor Store

There is a trend towards bars and stores that sell non-alcoholic versions of beer, wine, liquors, and cocktails.

My brother has not been drinking for nearly twenty years. Most of my school friends are in some form of twelve-step program.

The appeal is that they can have fun exploring craft beers and drinks without the hangover and other side effects.

I had some friends who thought (discernment is the first thing to go) that it would be a good idea to order round after round of cocktails by color: ‘Hey, surprise us with something that is blue. Now yellow. Now red …’

Not a good idea. For some, the evening ended in a rainbow explosion worthy of The Exorcist!

The Unliquor Store offers a way to try fun drinks without the booze.

Launching Online

Every business benefits from having a strong online presence.

What we are outlining today is a plan to create and boost the online presence of The Merritt Unliquor Store for the grand opening.

The Marketing Framework

What we are building is the foundation for the launch and ongoing promotions of the business.

The essential components include:

  1. A Website/Landing Page with a Blog
    This will be the target destination for most of the promotions.
    The registered domain name will be used everywhere for promotion.
    The blog posts will both fuel the traffic and behave as individual landing pages.
  2. Mailing List Tools
    An early and ongoing goal of marketing is to build a mailing list to keep your clients engaged and let them know about special offers and events.
    The first thing to put on a Home page is subscribe button.
  3. Business Profiles
    Since we are talking about a business with a physical address, getting listed on Google and Apple Maps can drive a lot of business to your store.
  4. Social Media Profiles
    We will profiles for LinkedIn, Facebook, Instagram, Pinterest, TicToc, and others to promote the business and create communities of raving fans.
  5. YouTube Channel
    YouTube is a fabulous place to feature your store and get quick presence in searches.
  6. Launch with 7 Pieces of Promotional Content For The Launch
    A keyword optimized landing page that is submitted to the search engines plus seven or more posts (on all of the channels) about your business over a week can create a dominating online presence.
  7. Paid Boosts
    Boost or ads designed to build subscribers and followers can build a community quicky. $40 for a targeted ad on Facebook can get your business in front of your ideal customer fast!

Continuous Marketing

The success of the launch an be sustained over time with regular posting campaigns. Plan to put out at least three posts a week.

Our Business Launch Special

Our Total Traffic and Conversion Team can implement the marketing foundation and run the launch campaign for your business.

We can also continue to work with you to sustain your success and grow your business.

Let’s chat!

Book a Discovery Call with Greg, Betty, and Roy