Category: Writing

Three Ways Sponsors Can Help With Your Book

April 10, 2023 / Greg Dixon

Writing a book can be a long, expensive process.

Getting the book ready for publishing and distribution can also be expensive.

And that is the easy part!

Getting out and marketing the book can be the most expensive and daunting part of the process that many authors never get around to doing.

Sponsorship can help in all three areas.

1. Writing and Editing

Our collaborator Betty Withrow helps with many parts of the book writing process, including coaching, editing, and ghostwriting as needed.

Betty and others charge professional rates for the service to help your book idea come alive.

You can get a sponsor to help take your book from idea to polished manuscript.

2. Formatting and Publishing

Unless you can land a traditional publisher that takes on the formatting and publishing details, you will need to either do that yourself or hire professionals to help.

Again, sponsors can help pay for that.

3. Marketing Your Book

Even if you have a traditional publisher, much of the marketing responsibility will be yours.

Some of the things people have done to sell their books have included:

Book Tours
Publicity
Speaking Engagements
Advertising
Launch Funnels
…

Step 3 can make the first two seem like a walk in the park, which is why many writers check off Step 2 and stop.

Almost no one ends up reading the book.

That’s a whole lotta work for nuttin’!

Better to have a plan and get sponsors involved from the get-go.

Why Would Sponsor Want To Sponsor My Book?

Most large companies have an advertising budget for Sponsorships.

Their goal is mostly to generate brand awareness and sometimes to make sales.

Here are some places where sponsors appear:

At live events
On websites promoting events.
On podcasts and speaking engagements.
In networking groups.
On vehicles used for tours (wrapped cars, vans, and RVs).
At speaking events.
In books and digital products.
…

The magic is in creating win-win arrangements with your sponsors.

Where Can I Learn More?

There are many articles and resources on Sponsorship online.

I have worked with Linda Hollender and highly recommend her Virtual Sponsor Secrets Seminar that is coming up soon.

Bonnie and I attended two live events in LA with Linda Hollander and I ended up creating a book about her dad’s life (that is a story in itself).

Fantastic information and lot of fun!

Learn More

Book a Call With Betty and Greg

Interview with Linda Hollander for the Healthy Wealthy Nomads Supershow

Integrated Marketing Panel Discussion

February 2, 2023 / Greg Dixon

Roy Dickan, Betty Withrow, and Greg Dixon combine to provide a comprehensive approach to marketing as Total Traffic and Conversion including content marketing, video, writing, Google business tools, websites, and search engine optimization.

We are inviting our referral partners to join us in a discussion of Integrated Marketing approaches that could include direct mail, printed materials, radio and streaming audio advertising, and marketing messages for people on hold.

Our philosophy is to create consistent and effective messaging online, offline, and across all business interactions to attract clients and collaborators.

Neil Holmes of Voice Creative talked about his voice advertising service works to target local radio and his service to target audio ads to a local region or zipcode.

Learn More at https://voicecreative.com/

John Waller of The OnHold Experience talked about his service to play audio messages will people are on hold calling a dentist.

The messages help the caller get to know the clinic and the services offered while they wait to talk to reception.

Learn more at https://theonholdexperience.now.site/home

Betty Withrow of The Writer’s Launchpad talked about the importance of clear messaging across all content marketing platforms and websites.

We also discussed that Betty ghostwrote a book on how to market dental practices.

Learn more about Betty at https://www.thewriterslaunchpad.com/

Greg Dixon and Betty Withrow talked about how they are helping Margo Arrowsmith with short business videos, her business biography, and an online course for Your Perfect Retirement Living.

See our Power Presentation and Video Pack.

Roy Dickan, Betty Withrow, and Greg Dixon offer a comprehensive marketing retainer pack that offers their combined talents and strategies, plus the services of referral partners like Neil Holmes and John Waller.

See our Total Internet Domination Premium Marketing Service.

Watch Replay

BAM! Enable Your New Year Goals Without Losing Your Sanity!

December 30, 2022 / Greg Dixon

Many of us are busy creating new goals and plans for the future.

There is a danger in creating goals and plans that can leave you feeling like you are falling short almost from the start.

Ray Edwards has a system he calls B.A.M. designed to avoid that.

BASE is something achievable to give you a win.

AMAZING is something that is a stretch, though achievable.

MIRACLE is reaching for the sky.

This allows you to meet your Base goal and continue working towards your Amazing and Miracle Goals.

We Help You Enable Your Goals

One of the hazards of working with a goal-setting coach or attending goal-planning workshops is that you can end up with a plan you do not know how to implement.

Betty Withrow, Greg Dixon, and Roy Dickan have deep skills and experience to help you achieve your professional goals for 2023 as Total Traffic and Conversion.

Here are some areas where we help:

Write a Book and Course (or two or three:-)
Make sure your online presence matches new goals for 2023
Presentation and Video
Content Marketing
Google Strategy
Paid Advertising
Evergreen Attraction and Sales Funnels.
Your Unique Implementations

Let’s discuss your exciting goals for 2023.

Discuss Your Goals with Greg Dixon

We can help you prioritize what steps to take first to achieve your Base.

Then work with you towards Amazing and Miracle on a time frame that moves you forward.

We are having a year-end workshop on this on Friday, December 30th at 1 pm Pacific.

Watch live or watch the replay below.

Watch on YouTube

Discuss Your Goals With Greg Dixon

Use Presentation, Publishing, and Promotion for Your Prosperity

December 28, 2022 / Greg Dixon

Greg Dixon, Betty Withrow, and Roy Dickan offer a comprehensive set of coaching and services for your success.

Your Prosperity Enablers!

The Presentation, Publishing, and Promotion approach described here will create personal and professional prosperity for your future.

Here Betty and Greg discuss many of these elements.

Presentation

Betty Withrow and Greg Dixon offer a Personal Power Presentation Pack where Betty coaches you through your messaging and scripting.

Greg Dixon works with you to translate that into video clips for use on landing pages, social media, online courses, and memberships.

The emphasis is on writing and effective communication.

Publishing

Betty Withrow helps you craft your message in writing to be your best self.

One of her specialties is helping people write their books and can be a ghostwriter and editor.

We encourage people to write and publish their stories and special sauce in books.

Greg Dixon also has a writing background with experience helping people publish books, videos, online courses, and memberships.

Greg is launching a service with the working title of Celebrate Your Family with a Life Vault, which involves multimedia publishing on a number of platforms, including books.

Promotions

Greg Dixon, Roy Dickan, and Betty Withrow are all at heart Digital Marketers.

We use copywriting, images, videos, and more to get people seen everywhere online to attract clients.

There are perhaps ten things you can do to establish yourself as The Choice in your field.

We can help fill in many of those ten things that you are not already doing.

Roy Dickan‘s specialty is Niche Domination, especially using all of the Google tools like Google Business Profiles and Google Search Console to make sure you are easy to find you and keep you top of mind.

Roy is also paid advertising expert, including Google and YouTube ads.

He can also create a custom website for you completely optimized for Google searches.

Here are forms of Promotions we can help you with:

Publish Books
Nothing says Authority like a book!
Online Courses and Memberships
Lead Magnets
Personal Presentations
Video Presentations and Courses
Video Broadcasting
Audio Presentations
Email Content and Campaigns
Blog Content
Social Media Content and Campaigns
Keyword Optimization
Paid Advertising
And more …

Presentation, Publishing, and Promotion Prosperity Retainer

I listed a lot of things that we can do for you collectively.

To be realistic, you can’t do them all at once.

And some of those items will not be the best things to accomplish your goals.

And you may want to go slow. Or perhaps fast. Or something in the middle.

We start the process with one or more discovery calls with you to understand where you are now and where you want to grow in the future.

We will then suggest a retainer, with the first item being a Prosperity Roadmap with priorities for the steps to take first.

Please book a call with Greg Dixon to start the conversation:

https://www.gregdixon.net/calendar

Happy Prosperity!

Speakers ~ Your Latest Book and Offer

December 27, 2022 / Betty Withrow

You have probably heard that you need to write a book for your business. As a speaker, you want to position yourself in your field as THE go-to expert. Your book gives you the authority to present yourself as a person who is ready to go the distance, get organized, and show up through the process.

That alone is a huge piece of credibility.

When my sons were growing up, I always told them that all they needed to do was to show up and do what they said they would do, because most people can’t do that. And the great thing is, they listened.

The same goes for you. Putting together your book is a major achievement and now you can build on that to advance yourself in the speaking market.

You are probably speaking to your audiences in order to lead more people to your core offerings, whether that is a course, a group program, or one-on-one work with you. Who is the exact audience you want that is going to appreciate what you are offering? And exactly what offers are going to appeal to your market?

I hope that the answers to that came to you while you were putting together your book.

Or maybe you haven’t written your book yet.

There’ a nagging feeling going on that you really do need to do this, and yet somehow it falls through the open spots in your schedule and keeps getting put off.

What causes that? It can be a lot of things. As a writing coach, I hear people talk about writer’s block.

I’m here to tell you there is no such thing as writer’s block. It’s life block.

You have something going on in your life or process that is stalling you, and your writing is just the place it is showing up. Your writing contributes to your life, and your life contributes to your writing. It’s a two-way street.

Now, the same thing goes for your business. Your business can support your life, or your life can support your business. Which one is it?

If you want your business to really thrive, and you are tired of listening to yourself tell yourself that you don’t have time to write your book, reach out and let’s talk about how I can support you in putting together your book in 2023, in a simple process that fits into the life you already have.

No two authors are at all alike. No two projects are alike. When you work with me, I relate to your style and design a custom system that gets your book to happen without a bunch of stress that you don’t need. I have signature methods to take the pain out of the writing process. If you really don’t have time, I can even write your book in your own voice.

When I work with business people to handle their writing needs, I carefully study the brand voice and promise, the style of the person who has me doing the writing.

I write AS you, not FOR you.

Sound good?

Set up a time to chat using my calendly link https://calendly.com/bettywithrow/get-to-know-you-call

I’ll listen to you, , I’ll run through how I do it, and we can see if I’m a good fit for you.