Launch Your Dream Mission Into The World ~ Make Sales!

Category: Video Production

Tips For Producing Influencer Videos to Elevate Your Core Mission

Woman introducing video tips

A key component of our Total Traffic Conversion Way is to publish a steady stream of quality videos that promote your message and brand, as well as text and image blogs and posts.

This article provides:

  • A strategy for creating consistently branded clips.
  • Approaches using the gear and space that you likely already have.
  • Some low-cost gear to add to improve the audio and video quality.
  • Lighting and presentation secrets.
  • Suggestions for creating a video studio.
  • Greg Dixon’s adventures and video and why he can help you with your videos.

Your Influencer Mission

The most important thing is have clarity in what you want to achieve with your messaging.

What do you want to get out of this?

Your mission will inform the branding to develop for your videos.

We can help you with that too.

The Influencer Video Mission

In a nutshell, you want to use video to present you and your brand consistently and professionally.

Here are the main elements of videos that look like they are part of a brand or series:

  • A branded splash screen.
  • A short intro clip (optional)
  • A nice branded background.
  • Onscreen banner with your name and the topic.
  • Good image quality.
  • Good lighting.
  • Good audio.
  • Your confident presentation.
  • Overlays as appropriate.
  • Outro video (optional)
  • Call to Action splash screen.

Most of these items can be created as a template and used for each video clip.

Using a Laptop

I have around $10,000 worth of camera and video gear that I have used for almost any kind of video you can think of, including travelling to do interviews.

Once in a while, I have an event that warrants the use of the gear.

A MacBook Pro is all I need to create a huge range of videos including personal influencer videos and interviews.

While my previous laptops had poor cameras and microphones, my new-generation MacBook Pro does not need any add-on accessories to be good.

I think there is a lot of AI built into the software running the hardware to adjust to various sounding and lighting challenges.

For example, Betty Withrow and I did I broadcast when I was on the deck of Mahoney and Sons Irish Pub on False Creek in Vancouver.

It was windy enough that we may have had trouble talking on the phone. Yet the audio in the StreamYard broadcast is quite good.

Watch On YouTubehttps://www.youtube.com/watch?v=rIw2I_oj3q0

Improving The Microphone and Camera

The simplest way to upgrade is to add something like a Logitech webcam with a camera and stereo microphones in a single compact unit.

Podcastor Microphones

Many podcasters use a stand-mounted microphone.

There are many worthy microphones on the market. Many will use the Shure SM 7B or it’s cousin the Shure MV7 USB microphone.

These microphones are known for their warmth and good rejection of side noise.

Much of the magic is having the microphone less than a foot from the mouth.

The best stores to find a good selection of microphones are larger music stores like The Guitar Center in the US and Long & McQuade in Canada.

And, of course, Amazon:-).

Rode has a wide range of microphones for all occasions, including shotgun mics that are great for larger studio setups.

See https://rode.com/en/microphones

Lighting Tips

Natural lighting provides the best lighting.

An outdoor location out of direct sunlight or a well-lit room where to face the brightest source of light can be all you need.

The best lighting options are inexpensive softboxes with the light bounced of walls or ceilings.

Greenscreen

StreamYard and programs like Zoom can create a good virtual background given a powerful enough video processor and good lighting.

A green screen or green-painted wall will improve the results.

The minimum practical green screen is five feet by eight feet. Amazon has lots of choices.

Graphic Design Elements

The most important graphical element is a Splash image that is used for the video before playing, displayed in social media posts, and the SEO image for blog posts.

If you are the brand, then a good professional photo of you can be included in most splash images.

Total Traffic and Conversion to Boost Sales

I use PhotoShop to create these images. Canva and other tools are good. There is a wealth of excellent royalty-free images available on services like pixabay.com Getty Images.

And you may have photographers and graphic designers on staff or as freelancers.

Many new AI-driven applications can provide images.

The same is true for creating intro and outro videos.

I created the Total Traffic and Conversion intro with Viddyoze.

Other elements include on-screen banners, overlays, QR Codes and the like.

StreamYard For Broadcasting, Recording, and Production

Not only is StreamYard great for broadcasting to many channels such as LinkedIn, YouTube, Facebook, Twitter, and others, it also has many tools to record produced videos locally and remotely.

  • Use virtual backgrounds and overlays.
  • Put up banners live.
  • Record each person’s video locally for high-quality HD clips that are not compromised by poor Internet connections.
  • Play music live.
  • Run presentations and video within StreamYard.
  • Much much more.

Recording and Editing Process

I use StreamYard to record presentations remotely through StreamYard, allowing for coaching and multiple takes.

I then can download the video for editing and audio sweetening with Apple Final Cut Pro.

What used to take much time with equalization and compression is now down with two clicks for voice recordings.

I can also help you produce videos from footage you shoot or have in your archives.

You may already be sitting on a pot of video gold!

In Office or On-Location Setup

If you have a great office or presentation space, there are a few easy options.

SmartPhone Setup

  • Newer Smartphone.
  • Tripod
  • Bluetooth lapel microphone set.
  • Softbox lighting

Professional Video Camera Setup

  • Professional Video Camera with XLR microphone inputs.
  • Tripod.
  • Boom stand with a shotgun microphone.
  • Softbox lighting.

DSLR versus Mirrorless versus Video Camera considerations.

I bought a Panasonic GH4 because it is compact and has great photo and video capacity. I have taken thousands of photos and shot a lot of videos with this camera. Still, I tend to use my iPhone 13 over this camera in the field.

For a lot of technical reasons for another day, a decent professional video camera will get better results with less fuss for shooting studio or location videos.

Building A Full Studio

For some of you, the investment in creating a studio space for creating videos, broadcasting, and doing in-person interviews is the best thing for you.

Here are some basic tips:

  • Assign a fairly large space that is somewhat isolated for sound.
  • Create an appealing space.
  • Have a large green-screen available.
  • Invest in multiple softboxes to create even lighting. The brighter the better.
  • Three midrange professional cameras are more useful than one large camera, especially for three-camera interview shoots.
  • Each camera should have XLR input for professional-grade microphones.
  • Learn from the film industry and use boom microphoness just out of frame for a natural sound.
  • Identical cameras will have the same video characteristics, making editing much easier.

Best to visit a professional camera shop like BH Camerashttps://www.bhphotovideo.com for advice on the current gear.

Consider the cameras under $2,000 at https://www.bhphotovideo.com/c/buy/Pro-Camcorders-Cameras/ci/1881

My Adventures In Video

I bought my first video camera to capture family stories and travel adventures.

Since then I have bought many cameras and have hundreds of hours of edited video and out in thousands of hours in production.

Types of video include Family Stories | Sizzle Reels | Training Videos | Keynote Presentation | Concerts | Business Events | Theatre Productions | Workshops | Interviews | Business Introductions | Personal Stories | Quirky Music Videos (with no budget) | Garden Tours | Art Tours | Video Ads, …

Check out some of the videos at https://www.youtube.com/@GregDixon2007

Let’s discuss your video projects.

Greg’s Calendar

See Also:

Presentation Vocal Tips with Danielle Benzon ~ Make Your Presentations Sizzle!

Our guest today is our favourite presentation and vocal coach, Danielle Benzon.

Originally from South Africa, Danielle made her way to London, England to pursue a career in theatre.

However, Danielle discovered that she had a passion for coaching people to speak on all life stages greater than to be an actor.

View on LinkedIn

Here is our conversation with some simple tips to improve your delivery.

Danielle has more tips and an invitation to book a needs assessment with her at https://www.theinspiredspeaker.com/

See Danielle’s Number One Tip!

We are also hoping that Danielle will work with Betty Withrow and me for our Personal Power and Presentation Pack appearances to help make your presentation sizzle.

Click on the arrow to see a full transcript.

Transcript

 

BAM! Enable Your New Year Goals Without Losing Your Sanity!

Many of us are busy creating new goals and plans for the future.

There is a danger in creating goals and plans that can leave you feeling like you are falling short almost from the start.

Ray Edwards has a system he calls B.A.M. designed to avoid that.

BASE is something achievable to give you a win.

AMAZING is something that is a stretch, though achievable.

MIRACLE is reaching for the sky.

This allows you to meet your Base goal and continue working towards your Amazing and Miracle Goals.

We Help You Enable Your Goals

One of the hazards of working with a goal-setting coach or attending goal-planning workshops is that you can end up with a plan you do not know how to implement.

Betty Withrow, Greg Dixon, and Roy Dickan have deep skills and experience to help you achieve your professional goals for 2023 as Total Traffic and Conversion.

Here are some areas where we help:

  1. Write a Book and Course (or two or three:-)
  2. Make sure your online presence matches new goals for 2023
  3. Presentation and Video
  4. Content Marketing
  5. Google Strategy
  6. Paid Advertising
  7. Evergreen Attraction and Sales Funnels.
  8. Your Unique Implementations

Let’s discuss your exciting goals for 2023.

We can help you prioritize what steps to take first to achieve your Base.

Then work with you towards Amazing and Miracle on a time frame that moves you forward.

We are having a year-end workshop on this on Friday, December 30th at 1 pm Pacific.

Watch live or watch the replay below.

Watch on YouTube

Use Presentation, Publishing, and Promotion for Your Prosperity

Greg Dixon, Betty Withrow, and Roy Dickan offer a comprehensive set of coaching and services for your success.

Your Prosperity Enablers!

The Presentation, Publishing, and Promotion approach described here will create personal and professional prosperity for your future.

Here Betty and Greg discuss many of these elements.

Presentation

Betty Withrow and Greg Dixon offer a Personal Power Presentation Pack where Betty coaches you through your messaging and scripting.

Greg Dixon works with you to translate that into video clips for use on landing pages, social media, online courses, and memberships.

The emphasis is on writing and effective communication.

Publishing

Betty Withrow helps you craft your message in writing to be your best self.

One of her specialties is helping people write their books and can be a ghostwriter and editor.

We encourage people to write and publish their stories and special sauce in books.

Greg Dixon also has a writing background with experience helping people publish books, videos, online courses, and memberships.

Greg is launching a service with the working title of Celebrate Your Family with a Life Vault, which involves multimedia publishing on a number of platforms, including books.

Promotions

Greg Dixon, Roy Dickan, and Betty Withrow are all at heart Digital Marketers.

We use copywriting, images, videos, and more to get people seen everywhere online to attract clients.

There are perhaps ten things you can do to establish yourself as The Choice in your field.

We can help fill in many of those ten things that you are not already doing.

Roy Dickan‘s specialty is Niche Domination, especially using all of the Google tools like Google Business Profiles and Google Search Console to make sure you are easy to find you and keep you top of mind.

Roy is also paid advertising expert, including Google and YouTube ads.

He can also create a custom website for you completely optimized for Google searches.

Here are forms of Promotions we can help you with:

  • Publish Books
    Nothing says Authority like a book!
  • Online Courses and Memberships
  • Lead Magnets
  • Personal Presentations
  • Video Presentations and Courses
  • Video Broadcasting
  • Audio Presentations
  • Email Content and Campaigns
  • Blog Content
  • Social Media Content and Campaigns
  • Keyword Optimization
  • Paid Advertising
  • And more …

Presentation, Publishing, and Promotion Prosperity Retainer

I listed a lot of things that we can do for you collectively.

To be realistic, you can’t do them all at once.

And some of those items will not be the best things to accomplish your goals.

And you may want to go slow. Or perhaps fast. Or something in the middle.

We start the process with one or more discovery calls with you to understand where you are now and where you want to grow in the future.

We will then suggest a retainer, with the first item being a Prosperity Roadmap with priorities for the steps to take first.

Please book a call with Greg Dixon to start the conversation:

https://www.gregdixon.net/calendar

Happy Prosperity!

Special Bonus Added to Our Personal Power Presentation Offer ~ Course Launch

We offer an amazing package called Personal Power Presentation Pack.

Betty Withrow takes you through her messaging and writing process to create five presentation scripts.

Greg Dixon works with you to produce five business video clips from the scripts.

Already Fabulous!

It turns out that most of the people who want the package are also interested in launching and marketing online courses and memberships.

So we will add support for that for a percentage of sales.

Your success is our success!

See our Personal Power Presentation and Video Offer.

Create Power Presentations and Video

Betty Withrow and Greg Dixon help craft your message and create short business videos.

Betty Withrow and Greg Dixon describe what is in their Personal Power Presentation and Video Pack.

Betty Withrow takes you through her Three Golden Apples process to create five effective presentation scripts for your presentations and short videos.

Greg Dixon works with you to record short business videos with the scripts you develop with Betty Withrow.