Online Sales

I could lose quite a few pounds and subscribe to a number of health email lists.

I opened an email titled “do this in the morning.”

Here is part of the short email.

The trick is knowing what exercises to do, and in what order, based on your age and body type…

To unlock your metabolism so that it starts working for you and not against you.

When you know what routine is perfect for YOU, it won’t be long before you can exercise less, eat more, and burn belly fat while you rest.

Discover it here:

==> Do this personalized 6-minute workout to burn belly fat fast

Clicking led to the following journey:

  1. An online ‘Quiz’ about my eating and exercise habits.
  2. A long-form sales page that had buttons to go to another page.
    There were perhaps thirty such pages of engaging copywriting in the series.
  3. An offer for access to the main eBook and many related bonus eBooks.
  4. The value of the offer was well established by this point and $20 seemed nearly free for the potential benefits.
  5. The thank-you page had a video with scrumptious descriptions and a suggestion for tasty healthy recipes.
  6. The access area also had additional offers.
  7. What I received for my purpose far exceeded my expectations.
  8. I am receiving follow-up emails with more bonus content.

Let’s Review The Funnel

Here are the parts:

  • Email
  • Ask-style Quiz.
  • Mobile-friendly long-form sales pages (I was viewing them on my iPhone).
  • Irresistible Offer.
  • Video welcome and upsell.
  • Easy access to content.
  • More offers.
  • Follow-up email address.

Money Considerations

Some of you may be thinking that this is an awful lot of work to sell something for $20!

Say the campaign cost $10K to design, write, and implement. There will also be some affiliate commissions and likely some paid advertising.

I am going to speculate that this campaign is generating thousands of sales a day.

1,000 sales at $20 is $20,000 a day, $600,000 a month, and $7,300,000 a year gross sales.

Not too shabby.

Affiliate and Other Promotions

The email with the link was sent to me by an affiliate of the offer.

I would bet that there could be thousands of other affiliates also mailing to their lists.

And posting in blogs and social media.

And using paid ads.

Also video on YouTube.

And other strategies to get people into the sales funnel.

We Can Help You Create A Campaign Like This

Roy Dickan, Betty Withrow, Greg Dixon, and our growing list of Referral Partners as Total Traffic and Conversion can work with you to implement all of the components used in this funnel, including the quiz.

Do you have a product that could help thousands of people?

Let’s Talk.

Book Discovery Call