Writing a book can be a long, expensive process.
Getting the book ready for publishing and distribution can also be expensive.
And that is the easy part!
Getting out and marketing the book can be the most expensive and daunting part of the process that many authors never get around to doing.
Sponsorship can help in all three areas.
1. Writing and Editing
Our collaborator Betty Withrow helps with many parts of the book writing process, including coaching, editing, and ghostwriting as needed.
Betty and others charge professional rates for the service to help your book idea come alive.
You can get a sponsor to help take your book from idea to polished manuscript.
2. Formatting and Publishing
Unless you can land a traditional publisher that takes on the formatting and publishing details, you will need to either do that yourself or hire professionals to help.
Again, sponsors can help pay for that.
3. Marketing Your Book
Even if you have a traditional publisher, much of the marketing responsibility will be yours.
Some of the things people have done to sell their books have included:
- Book Tours
- Publicity
- Speaking Engagements
- Advertising
- Launch Funnels
- …
Step 3 can make the first two seem like a walk in the park, which is why many writers check off Step 2 and stop.
Almost no one ends up reading the book.
That’s a whole lotta work for nuttin’!
Better to have a plan and get sponsors involved from the get-go.
Why Would Sponsor Want To Sponsor My Book?
Most large companies have an advertising budget for Sponsorships.
Their goal is mostly to generate brand awareness and sometimes to make sales.
Here are some places where sponsors appear:
- At live events
- On websites promoting events.
- On podcasts and speaking engagements.
- In networking groups.
- On vehicles used for tours (wrapped cars, vans, and RVs).
- At speaking events.
- In books and digital products.
- …
The magic is in creating win-win arrangements with your sponsors.
Where Can I Learn More?
There are many articles and resources on Sponsorship online.
I have worked with Linda Hollender and highly recommend her Virtual Sponsor Secrets Seminar that is coming up soon.
Bonnie and I attended two live events in LA with Linda Hollander and I ended up creating a book about her dad’s life (that is a story in itself).
Fantastic information and lot of fun!
