Total Traffic and Conversion

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Category: Integrated Marketing

Active Email Marketing With Conversion Alchemy: A Case Study

June 26, 2024 /

We are running an email marketing campaign for a dental practice in North Carolina to attract clients for their specialty dental services.

Here is an overview of how the campaign works:

  1. Conversion Alchemy actively collects leads for people in the area who are searching for the kinds of dental service the client provides.
  2. The leads are added to a Kartra account through an integration.
  3. An automation subscribes the lead to a list and email sequence.
  4. The lead receives an email every three days about the services offered.
  5. Each email has a link to a page with more information and appointment booking links.

Here are the components in more detail.

Conversion Alchemy

Conversion Alchemy is an AI tool that looks for people searching for specific keywords in an area.

The tool adds contact information into a Google Sheet that can be exported or connected to a contact management system.

In our example, we are using the Kartra all-in-one business platform.

Integration With Kartra

Conversion Alchemy provides integrations with various platforms and Zapier can integrate Conversion Alchemy with most platforms.

The free version of Zapier can connect the Google Sheet to create a lead in Kartra.

The paid version can also add a tag that will trigger an automated email campaign.

A tag is a label that can be added to a lead for tracking and triggering certain actions.

Email Automation

Betty Withrow and Roy Dickan created a series of emails design to attract people to book an appointment with the dental office to learn more.

The email sequence is started by adding a tag like Start Service Email Sequence to each lead.

The emails are scheduled to go out every three days. We can adjust the frequency.

Each email has two subject lines so we do A/B testing on the subject lines to see which is more effective.

At some point, we may edit the least effective email to see if we can beat the first one.

Adding the tag to start the automation also subscribes the lead to a dedicated mailing list.

If the integration does not automatically add the tag that triggers the sequence, we can select the new leads and use an Action to assign the tag that triggers the email campaign.

Tracking Automation

We added an automation for each email to add a tag if the lead opens the email and if the lead clicks on a link in the email.

That way any lead who opens an email or clicks a link will show more than one tag when listing the members of the dedicated list.

Results So Far

One of the challenges of any email campaign is 1) getting the emails delivered without being marked as Junk Mail or Spam, 2) getting the emails opened, and 3) having the reader do something.

So far we are getting much better than industry average results.

The first email had 57.7% open rate and an 11.5% click rate.

The second email got a 37.5% open rate, 8.5% click rate, and one unsubscribe,

Not too shabby!

The ultimate goal is to have some of these leads become clients. We will follow up with the client to see of some of their new clients came from the Conversion Alchemy list.

How About Your Business?

Our Total Traffic and Conversion team offer a comprehensive marketing package that includes Conversion Alchemy, email marketing, content marketing, OnHold phone message marketing and more.

Professional Practice Marketing Services and Calendar

June 25, 2024 /

We offer a rich set of comprehensive marketing services for dental and other health practices.

We create a customer plan to expand your existing marketing practices to attract new patients and clients.

Here are services we can implement as appropriate for your practice:

  • Leads from Conversion Alchemy
    An AI tool to capture leads for people searching for what you offer
  • Email Sequence to leads from Conversion Alchemy
  • Blog and Social Media posts to attract people to your practice
  • Engagement Funnels
  • Email Campaigns including newsletters
  • Print mailing campaigns for marketing and customer engagement
  • OnHold audio messages for office phone systems
  • Office phone system enhancement
  • Business profiles for maps and search
  • More …

Let’s Discuss Your Practice

Let Them Smell the Coffee ~ Make Your Food Business Irresistible!

June 6, 2024 /
woman serving coffee and pastry in a bistro

Can you small the coffee? Almost taste the pastry?

The best coffee shops, restaurants, and bistros appeal to all your senses to be irresistible!

Something as simple as a person walking through a crowd with a delicious ice cream cone or some tasty something can attract people to your food business.

One time our band was in a lineup to board a ferry (no food services at the terminal) . We ordered pizza from a local shop and others in line who overheard us ordered too!

The shop, with zero marketing savvy, complained about driving a few miles to the terminal. If they wanted to sell more pizzas, they could send someone out with samples and get orders every sailing.

What are you doing to attract customers for your food business?

Food Business Success Factors

Here are the things that will attract customers to visit and return to your shop.

  • Great Food
  • Great Service
  • Great Experience
  • Popular Niche
  • Appealing Environment
  • Easy to Find
  • Easy to Understand Offers
  • …

How We Help With Magnetic Marketing

Here are some of the things we can do to get your food business found and loved:

  • Provide an attractive website with your menu that presents the experience and is easy to find in searches.
  • Make sure you have good profiles on Google and Apple so you show up well on maps.
  • Use social media, mailing lists, and newsletters to attract and engage your customers.
  • Connect with review sites to build a reputation for providing a great feed experience,
  • Create print assets such as postcards, brochures, and coupons to get the word out.
  • Use blog and social media posts to generate buzz.
  • Create video promotions.
  • Help with print and radio advertising.
  • Paid online advertising.
  • …

Let’s see how we can help you!

Attract New Clients with Niche Domination Marketing for Professional Practices

May 8, 2024 /

Do you want new patients to your dental or other professional practice?

Do your current patients know about all of your services?

Betty Withrow, Greg Dixon, Roy Dickan, John Waller, and Bonnie Dixon provide comprehensive magnetic marketing services to attract and retain clients and dental professionals.

We review your current goals and create a plan that could include some or all of the following items:

  • Active lead acquisition using Conversion Alchemy
  • Optimized online presence, including website, social media, and YouTube channel.
  • Content marketing through email, posting, and video.
  • Custom marketing messages through your office phone system.
  • Optimized business listings for Google and Apple Maps.
  • Direct mail campaigns to patients and prospects.
  • Online advertising campaigns.
  • Other approaches designed for your practice.

Become the dominant choice in your area!

We provide all of the tools and content to make the magic happen.

The first step is to meet with you to clarify the messaging and services for your practice.

Then we implement Niche Domination Marketing for Professional Practices to attract new clients for your practice.

We have a monthly retainer that you can cancel at any time.

Let’s chat.

Book a Discovery Call with Greg, Betty, and Roy

Recommended Books for Dentists

Betty Withrow helped write and publish Start Here and Greg Dixon recommends Magnetic Marketing for Dentists by Dan Kennedy.

Start Here – Path To A Profitable Dental Practice: Lead Your Dental Practice, Manage Your Team Efficiently, and use Smart Systems for Clinical and Communication Success

By Dr. Jeanette M. Kern

Magnetic Marketing for Dentists: How to Attract a Flood of New Patients That Pay, Stay, and Refer

By Dan Kennedy

Quality Targeted Leads and Niche Marketing

March 15, 2024 /

Roy Dickan has released a Conversion Alchemy system that provides contact information for people actively looking for what you offer.

You can then reach out to the prospects through email to invite them into your sales process.

The easiest way to is to send a personalized email with an invitation to reply or a link to get more information.

Invitations to opt-in are advised.

Some great niches for this include Lawyers, Real Estate Professionals, Accountants, and Dentists.

What is your niche?

Betty Withrow, Greg Dixon, and Roy Dickan discuss this for Realtors as an example on the Total Traffic and Conversion Show.

Niche Marketing

The best way to leverage your leads is to ensure you are ready to receive visitors to your offer and combine it with integrated marketing strategies.

Betty Withrow and Greg Dixon are offering a Conversion Alchemy Gold Marketing Package.

The package includes a discussion with you to clarify your goals and help with the following:

  • An effective online presence that appeals to your ideal clients.
  • A landing page to get people into your sales process.
  • An email and blog series for your niche to nurture interest in your products and services.
  • Help with using social media and YouTube to promote your business.

Betty Withrow is writing content for Real Estate, Accounting, Lawyers, Dentists, and more.

Let’s talk about your niche marketing.

Grow Your Dental Practice with Marketing Campaigns

December 28, 2023 /

Starting your operation and establishing your practice, or growing your existing practice, takes a lot of time and energy. It’s a huge learning curve and a source of stress…unless you have a group of marketing experts taking care of that for you!

Your office and the brand you establish for it are the magnet that draws in the patients you want, who already have confidence in you and the service you provide.

When you want to take control of your marketing region, call on us to put together a strategy that will accomplish your goals with the very best tools and the latest strategies for online marketing.  Become the top dentist in your area by presenting yourself the right way.

Total Traffic and Conversion will work with you to complete a customized strategy that fits the needs of your practice and specialized market. 

We present your practice as the ONLY Choice for the best patient experience, highlighting the skills and amenities you offer your patients.

Stand out from the rest and grow your business quickly without the stress of making day-to-day marketing decisions.  We can supply all the marketing tools you need, from online market domination to branded merchandise for value-added office environments.

Call on us to take care of your marketing, so you can do what you do best…
taking care of your patients.

Book a Discovery Call with Greg, Betty, and Roy

Renovate, Integrate, and Expand Your Connections

September 22, 2023 /

Success in marketing comes down to building connections with the people and companies who would benefit from your insights, products, or services.

You can achieve that by renovating, integrating, and expanding the ways you connect.

View on LinkedIn

Renovation

Are your marketing assets like websites, LinkedIn profiles, Facebook pages, and mailing campaigns effectively presenting your brand and current offers?

Or are they missing or out of date?

The first step is to renovate these assets to present consistent and effective messaging to make you the best choice.

Integration

Are your various assets presenting and consistent message for you and are connected in some way?

Or are they islands of information that only tell a fraction of the story?

We use Integrated Marketing strategies to have all of the assets work together to multiply the effectiveness.

1 + 1 + 1 = 111

Expansion

Almost always there is more we can do to expand your reach and strengthen your online presence and connections.

Some of the things to consider include:

  • Regular blog posts.
  • Regular social media posts.
Book a Discovery Call with Greg, Betty, and Roy

Selling Is A Lot Easier If You Offer Something People Want To Buy!

September 12, 2023 /

In our human tendency to make simple things complex, we overlook the following fact.

For Example:

Taylor Swift Concert Tickets
Buy Now

Over the years I have generated the most sales with a page with a few sentences and a button or link.

  • Knotty Garden Twine (non-slip nylon twine in a convenient spool for gardeners)
  • How To Coach Baseball To Kids (VHS and DVD)
  • Rocket Norton: Lost In Space (Book)
  • The Mind Map Book (Review with an affiliate link to Amazon)
  • The Tao of Pooh (Review with an affiliate link to Amazon)
  • The Woman In Black (Stage Production)
  • F**K Cancer Concert (Fundraising Concert)

I wrote the reviews on a whim in about half an hour each and generated thousands of dollars in affiliate commissions over the years (harder to do now).

The Knotty Twine order form used Javascript to calculate price and shipping based on quantity. A day maybe.

The other pages were a few hours.

I rarely did anything to promote beyond paying attention to the title and description for Search Engine Optimization. People found the page and bought it, sometimes because other people put links to my pages.

A little paid advertising could have blown up sales if I were paying more attention!

Do People Want What You Are Offering?

Often we don’t ask ourselves that question and instead get wrapped up with reasons like:

  • It is something important for me to create.
  • People need it.
  • If I build it, they will come.

Need Versus Want

We have sometimes not paid enough attention to people wanting what we offer.

Sometimes we know people need it.

But maybe they won’t want to think about it or look for a solution until they absolutely have to.

Online courses and memberships can be an area where we confuse people needing what we offer translating to people wanting to buy.

Prooving A Market

We and most people encouraging the creation of courses, memberships, and products urge people to determine if there is an interest in the offer.

That involves creating a minimal viable product and putting it out there.

A $1 offer for a membership is a good test. If people will not try for a dollar, there may not be interest in the offer.

Adjusting The Product And Offer

Sometimes it is a matter of recasting the product and presenting in a different way.

You can split-test this by positioning the product in different ways to see what resonates with the market.

Creating Awareness And Interest

Now that we have established something that people want to buy, we can apply our vast range of Integrated Marketing strategies and implementations to get the offer out there and make sales.

Our Total Traffic and Conversion team can help you test the viability and get the offer out to the people who want what you offer.

Discuss With Greg Dixon

Is Your Shop Your Town’s Best-Kept Secret and Losing Sales?

July 27, 2023 /

Retail is all about Traffic and Conversion. For a physical location, we are talking about foot and road traffic and sales.

Is Your Store Invisible?

The small town I live in has a few downtown streets with small shops. The bigger chains are out near the highway.

Many of the retail spaces are vacant.

And many look vacant, soon to be actually vacant.

store with different goods on display
Photo by Suzy Hazelwood on Pexels.com

Here is an exercise you can do for your own business.

Walk down the sidewalk and imagine you are looking at your shop for the very first time.

Here are some things to look for:

  • Is there a sign visible from the sidewalk?
  • Is there a sign visible from the street?
  • Does the shop look like it is open? (an OPEN sign helps!)
  • Is it obvious what the shop sells?
  • Does the entrance look inviting for people to come in?
  • Are there specials and announcements visible from the outside?

What Is The Inside Experience?

  • Does the shop feel welcoming?
  • The merchandise is well organized?
  • Is the pricing clear?
  • Product information is available?
  • Are staff members helpful?
  • Is it easy to check out and pay?

How did you do?

All of the above items contribute to sales and the survival of your business.

Low-Cost Improvements

Here are some inexpensive things you can do quickly to improve visibility.

  • Create an A-Frame ‘Sandwich’ board to go on the sidewalk.
    These are visible to foot and road traffic. You likely have a local print ship or can order online from a service like VistaPrint.
  • Have an OPEN sign that is bright and ideally lighted.
  • Have your hours clearly posted on the door.
  • Have attractive posters or displays in the window that communicate what the shop offers and invites people in.
  • Create effective displays within the shop.
  • Have business cards and brochures available in the shop.

Other Improvements

Here are a few other things to consider.

  • Clean up and paint the outside wall of the shop if looking a little shoddy.
  • Add professional-looking signage.
  • Add a branded awning with the name visible from all sides.
  • Consider a digital sign with rotating images and text.
  • Consider a video display in the window looping a marketing video.
  • Upgrade your inside merchandising presentation.

Integrated Marketing

Our Total Traffic and Conversion Team, along with our Referral Partners, can help you with most of these items, including creating print and digital assets.

Retail Effectiveness Review

Like our Online Effectiveness Review, we can review your physical shop and make recommendations.

If we cannot visit your shop in person, you can take a bunch of photos with your phone and send them to us for review.

Book Discovery Call with Greg Dixon

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