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Category: Email Marketing

Essential Marketing with Kartra and Other Platforms

August 25, 2024 /

Greg Dixon describes the basic Kartra configuration for marketing and how it becomes the hub for a comprehensive marketing strategy using email, blog posts, social media posts, YouTube, and more.

This approach also applies to other business platforms like ClickFunnels, Keap, GoHighLevel, and Kajabi.

Getting Ready to Receive

Creating landing pages, calendars, opt-in forms and sequences as described in the sections below is getting ready to receive and convert traffic.

With those Kartra components in place, you can use this strategy to drive traffic to your landing pages:

What is Your Golden Offer?

It all starts with your Golden Offer. What is your business goal?

  • Attract Investors?
  • Clients for your coaching programs?
  • Products and services?

Clarifying what you offer and who would want it will help shape your marketing messaging when implementing the components and strategies discussed here.

The clients I had in mind when creating the video are real estate investors primarily interested in attracting private lenders or people wanting to purchase mortgage notes.

The advice applies to all businesses with enough return on investment for the time and costs of marketing using Kartra and other business platforms.

Essential Kartra Configuration

Here are the first things to do when setting up Kartra for a business.

You can run multiple companies from the same Kartra account.

Home Page / Landing Page

Kartra is capable of providing an entire gorgeous converting website or a series of landing pages that can be accessed on their own or embedded in WordPress or other websites.

Here is a common model that you will employ for your offers:

  1. Landing Page with Offer
  2. Button to Sign Up
  3. Thank You Page

Both the Landing Page and the Thank You Page can have videos and a Calendar Button.

The Landing Page can have additional offers.

Custom Domain

You will need to connect your Kartra account to a domain registered at a registrar such as Namecheap, BlueHost, or GoDaddy.

The configuration page is on the account menu on the top right of the Kartra Dashboard.

Kartra provides detailed instructions as you add a domain. I can help you with that.

Business Email Address

Kartra will not allow you to send email with a free email address from services like GMail and Yahoo as the sender address.

I recommend registering your domain at a service like Namecheap that includes free email forwarding.

KartraMail DKIM

Kartra strongly recommends configuring the sender domain name for DomainKeys Identified Mail (DKIM) email authentication to help with deliverability.

This involves adding CNAME records for your domain and can be quirky with certain registrars. Complete the other setup steps first.

Calendar Button

The main call to action for many of you will be to book an appointment to discuss your offer.

Kartra has a sophisticated calendar system or you can link a button to a calendar system you are using now such as Calendly.

The advantage of the Kartra Calendar is that you can configure intake questions, assign sequences, and add people to lists and email sequences.

The most powerful thing a platform like Kartra can do for your business is build your mailing list.

Email Sequence Opt-In

One of the main reasons for using Kartra or another business platform is to subscribe people to an email sequence designed to intrigue, attract, and inform your ideal clients and collaborators.

You will need the following:

  1. One or more email sequences.
  2. An Opt-in Form
  3. A button linked to the Opt-In form

Writing an Email Sequence

The first step is to write the content for the email series.

I recommend creating a Google Drive folder with a Google Doc containing the Subject Line, Content, Call to Action, and Signature Line for each email.

Kartra supports A/B testing alternative Subject Lines.

You can share the document with your business coach, copywriter, and editor to refine the copy before adding a Kartra Sequence.

The most effective emails will be written in your voice and represent your expertise. You can use AI and writers to assist or personalize template text provided by your business coach.

Creating a Sequence in Kartra

The Sequence builder in Kartra is very sophisticated and powerful. That also means that there are a lot of options and steps.

You will find the Sequence editor under Communications.

Email Broadcasts

In addition to sending email sequences, you can send frequent emails with information, offer, and invitations.

Dave Dee, Dan Kennedy, and many others who make a lot of money through email marketing send an email every day.

I recommend sending at least one email a week to your mailing list.

They can be short with a Call to Action, such as visiting your landing page or making an appointment with you.

My Comprehensive Services

I can help you with everything listed above plus writing, video, audio, webinar, online course creation, book creation and publishing, and other things you may need for success.

Conversion Alchemy for Professional Coaches

August 16, 2024 /
Conversion Alchemy for Professional Coaches

Conversion Alchemy is for you if you offer high-end coaching that delivers results for your clients.

You also have an onboarding process that converts the curious to clients.

  • Business Professional Coaching
  • Executive Coaching
  • Personal Business Coaching
  • Professional Practice Coaching
  • Personal Growth Coaching
  • …

Conversion Alchemy actively collects contact information from people searching for programs like yours.

We subscribe the people into an email sequence that drives traffic to your offer.

The leads are in your mailing list for you to connect with using email and other connections in addition to the email sequence.

You can sign up for a Conversion Alchemy account for free. The system charges per lead.

We offer Done-With-You and Done-For-You packages.

First, let’s discuss your goals.

Book a Discovery Call with Greg, Betty, and Roy

Content and Conversion Alchemy Email Marketing

July 26, 2024 /

This is our simplest and most effective marketing offer.

Woman looking at integrated marketing.

We have always advocated for improving your online presence by improving your website and social media profiles.

We have also helped with content marketing, including blog posts, emails, and video content shared on YouTube and your social media channels.

Recently we added an AI tool called Conversion Alchemy that actively retreives leads for people who are actively searching for what you offer in areas that you select and puts them into an email sequence.

Your email list is widely acknowledged by professional marketers who know what they are doing as the most important marketing asset you will ever own. Your own inbox is likely evidence of that.

Our approach leverages all of that.

The Conversion Alchemy Power Conversion Kit

This approach works for coaches, dentists, professional practices, real estate investors, and any other business where the lifetime value of a client is in the thousands of dollars.

Here is how it works:

  • Work with you to write a series of email.
  • Set up Conversion Alchemy to target high-quality leads and subscribe them to the email series.
  • Help you leverage the content from the emails as blog and social media posts.

The call to action for most clients will be an appointment or an invitation to a group information session (webinar) with live questions.

We can set it up with your own Conversion Alchemy and CRM accounts or provide a complete done-for-you service.

What does a new client mean to you?

Book a Discovery Call with Greg, Betty, and Roy

Active Email Marketing With Conversion Alchemy: A Case Study

June 26, 2024 /

We are running an email marketing campaign for a dental practice in North Carolina to attract clients for their specialty dental services.

Here is an overview of how the campaign works:

  1. Conversion Alchemy actively collects leads for people in the area who are searching for the kinds of dental service the client provides.
  2. The leads are added to a Kartra account through an integration.
  3. An automation subscribes the lead to a list and email sequence.
  4. The lead receives an email every three days about the services offered.
  5. Each email has a link to a page with more information and appointment booking links.

Here are the components in more detail.

Conversion Alchemy

Conversion Alchemy is an AI tool that looks for people searching for specific keywords in an area.

The tool adds contact information into a Google Sheet that can be exported or connected to a contact management system.

In our example, we are using the Kartra all-in-one business platform.

Integration With Kartra

Conversion Alchemy provides integrations with various platforms and Zapier can integrate Conversion Alchemy with most platforms.

The free version of Zapier can connect the Google Sheet to create a lead in Kartra.

The paid version can also add a tag that will trigger an automated email campaign.

A tag is a label that can be added to a lead for tracking and triggering certain actions.

Email Automation

Betty Withrow and Roy Dickan created a series of emails design to attract people to book an appointment with the dental office to learn more.

The email sequence is started by adding a tag like Start Service Email Sequence to each lead.

The emails are scheduled to go out every three days. We can adjust the frequency.

Each email has two subject lines so we do A/B testing on the subject lines to see which is more effective.

At some point, we may edit the least effective email to see if we can beat the first one.

Adding the tag to start the automation also subscribes the lead to a dedicated mailing list.

If the integration does not automatically add the tag that triggers the sequence, we can select the new leads and use an Action to assign the tag that triggers the email campaign.

Tracking Automation

We added an automation for each email to add a tag if the lead opens the email and if the lead clicks on a link in the email.

That way any lead who opens an email or clicks a link will show more than one tag when listing the members of the dedicated list.

Results So Far

One of the challenges of any email campaign is 1) getting the emails delivered without being marked as Junk Mail or Spam, 2) getting the emails opened, and 3) having the reader do something.

So far we are getting much better than industry average results.

The first email had 57.7% open rate and an 11.5% click rate.

The second email got a 37.5% open rate, 8.5% click rate, and one unsubscribe,

Not too shabby!

The ultimate goal is to have some of these leads become clients. We will follow up with the client to see of some of their new clients came from the Conversion Alchemy list.

How About Your Business?

Our Total Traffic and Conversion team offer a comprehensive marketing package that includes Conversion Alchemy, email marketing, content marketing, OnHold phone message marketing and more.

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