Category: Courses

Create Fun Experiences to Boost Engagement and Sales

October 6, 2023 / Greg Dixon

One of the things that we say in our broadcasts is to have fun doing what you are doing.

Fun Experience Matters!

Today we are going to look at the lessons that gamification and other related approaches have for programs, marketing, and life.

I bring experience creating online courses and programs to the Total Traffic and Conversion team.

I am currently participating in Marisa Murgatroyd’s workshops on The Experience Formula.

The next workshop is on Saturday, October 7th, 2023. Download the free guide at https://liveyourmessage.com/epm23/formula/ and you will receive an invitation to join the workshop.

I am going to present some of the items out of Marissa’s guide.

Wherever you see the word “Course‘ you can also think of ‘Marketing‘ or ‘How You Present and Deliver Your Services‘.

Marisa Murgatroyd

I have been following Marisa Murgatroyd for course creation and marketing for many years. Much is great and her recent insights have been right on the money, especially The Experience Formula.

Experience Products Versus Traditional

This has been my experience with courses and memberships as well as people I see in networking groups making the same offers with nearly zero results.

I also see that we need to change how we work with clients and deliver results.

Three Core Experiences

These three experiences are important in courses, marketing, business, and life.

I am currently experiencing that with apps such as Duolingo and the Apple Fitness app.

Also, in the way how Marisa Murgatroyd, creates fun and engagement with email and messaging for the training sessions themselves.

There is a lot to learn by her putting the experience formula into the experience!

Much To Learn Here.

Overview of The Experience Formula

This chart covers the main elements of The Experience Formula.

Key Takeaways

For me, the main lesson here is that we need to raise our game in how we present our services and training and how we deliver services to our clients.

Book a Discovery Call with Greg, Betty, and Roy

The Kartra Grand Tour with The Kartra Whisperer

April 4, 2023 / Greg Dixon

I have collected a number of videos I have created related to Kartra and using many of the features.

Why I Still Love Kartra

Following Andy Jenkins, I joined the Kartra Beta Test program in 2017. Since then I have been using the all-in-one business platform for myself and my clients since 2018. It was pretty good in the Beta program and has continued to improve and expand since then. This is my overview of Kartra and why I still love it.

See Kartra Features

Kartra Pages

Build a Sample Kartra Page

A brief tutorial on building pages in Kartra by Greg Dixon.

Kartra Funnels

Creating Cash Flow With Kartra

Kim Walsh Phillips often has her audience repeat these words:

“If it is not going to make me money, I’m not going to do it!”

Since there is a monthly cost to Kartra and you could end up paying someone like me to help, you will need to have a plan on how to generate revenue.

Kartra can support many different ways of generating revenue, including a very strong Product system with deep support for payments.

We will take an overview with a closer look at payments in Kartra.

Roy Dickan and Greg Dixon talk about Kartra

Here is an interview with Roy Dickan, where he asked me about Kartra.

I said that Kartra was like a cargo container full of lego parts to build almost anything to support your business. T

he word ‘Kartra’ sounds like an exotic Goddess of commerce!

Opt-In Forms and Pages

The Four Step Process of creating an Opt-In Page

The most frequent thing you will do is to

Create an Optin/Sales page,
Create a Thank You Page,
Create an Optin or Product,
Connect the Optin or Product to a button on the Optin/Sales page.

Email

Email Sequences in Kartra

Sequences are a great way to send a series of emails over time when people signup for or purchase something. You can save emails as a template and clone the sequence to reuse components.

Kartra Affiliate Program

The Kartra Affiliate Program

One of the strengths of Kartra is the affiliate program for products and services that you offer and also offered by other Kartra users.

I show how to promote the memberships and courses offered by The Note Investor University.

The promotion page is at https://www.gregdixon.net/noteinvesting

Interactive Quizzes and Surveys

After long anticipation, Kartra recently add surveys and quizzes to the mix.

Can it replace services like Typeform, Interact, and Bucket.io?

That will depend on what you are doing with the other services.

My first impression is that Karta has done a good job with this and the integration and automation make it a great addition for Kartra users.

I will run through creating a simple survey I can help with Kartra.

https://www.gregdixon.net/

Integrated Marketing Panel Discussion

February 2, 2023 / Greg Dixon

Roy Dickan, Betty Withrow, and Greg Dixon combine to provide a comprehensive approach to marketing as Total Traffic and Conversion including content marketing, video, writing, Google business tools, websites, and search engine optimization.

We are inviting our referral partners to join us in a discussion of Integrated Marketing approaches that could include direct mail, printed materials, radio and streaming audio advertising, and marketing messages for people on hold.

Our philosophy is to create consistent and effective messaging online, offline, and across all business interactions to attract clients and collaborators.

Neil Holmes of Voice Creative talked about his voice advertising service works to target local radio and his service to target audio ads to a local region or zipcode.

Learn More at https://voicecreative.com/

John Waller of The OnHold Experience talked about his service to play audio messages will people are on hold calling a dentist.

The messages help the caller get to know the clinic and the services offered while they wait to talk to reception.

Learn more at https://theonholdexperience.now.site/home

Betty Withrow of The Writer’s Launchpad talked about the importance of clear messaging across all content marketing platforms and websites.

We also discussed that Betty ghostwrote a book on how to market dental practices.

Learn more about Betty at https://www.thewriterslaunchpad.com/

Greg Dixon and Betty Withrow talked about how they are helping Margo Arrowsmith with short business videos, her business biography, and an online course for Your Perfect Retirement Living.

See our Power Presentation and Video Pack.

Roy Dickan, Betty Withrow, and Greg Dixon offer a comprehensive marketing retainer pack that offers their combined talents and strategies, plus the services of referral partners like Neil Holmes and John Waller.

See our Total Internet Domination Premium Marketing Service.

Watch Replay

Kartra for Conversion and Courses ~ The Kartra Whisperer

January 4, 2023 / Greg Dixon

I have used Kartra since it was in Beta testing in 2017. It was quite good in Beta and has grown a lot since then.

Other similar platforms include Kajabi, New Zenler, ClickFunnels, and Go High Level. They offer overlapping feature sets with unique strengths.

Depending on your personal and professional goals, Kartra stands up well to all of these platforms.

Kartra Features

I have used most of the features either for myself, including:

Landing Pages
You can achieve an astonishing range of looks with the built-in templates and components.
Payment Processing
I often joke that ‘Kartra’ is some Far Eastern Goddess of Commerce.
You can configure a wide range of payment options and coupon support to fit special offers and unique billing situations. The automatic downloadable payment receipts and flexibility for partial and complete refunds make Kartra great for transactions.
Courses and Memberships
Kartra calls an online content repository a Membership. Whether you call it an online course or membership is mostly about whether you charge one-time or by subscription.
The Memberships support a wide range of content types and ten levels of access. It is very mobile-friendly too, making it better than most mobile apps that have a limited number of content options.
Video
Kartra has a video platform with the ability to embed in emails, online courses, and on landing and website pages. Also good for sharing videos with others.
Email Broadcasts and Sequences
The marketers making the most money will be the ones who are the most consistent and deliberate in their use of email. Kartra has all of the tools yu need for simple broadcasts to formatted newsletters to elaborate email sequences.
Surveys and Quizzes
It took a few years to add this feature. Worth the wait. You can do simple intake surveys, exams, and now a version they call a Personality quiz to do Ask-style quizzes. The integration with other Kartra features and analytics makes this a very powerful addition.
Calendar
There is a capable and versatile calendar system for many uses.
Affiliate Support
The Affiliate and JV Partner support in Kartra is fabulous and a great way to generate traffic and sales.
Help Desk
Kartra supports a help desk system with a wiki, support ticket system, customer self-billing service, and support for live agents. This can help your company look very professional.

All in all, Kartra provides most of the tools needed to grow a very large company.

Learn More About Kartra

Course Creation

Many of my Kartra clients and our Total Traffic and Conversion clients have courses and membership plans.

Kartra is perfect for this.

Kartra For Conversion

Much of what we do with our Total Traffic and Conversion strategies and services is to drive traffic into landing pages and funnels to create sales.

Use Presentation, Publishing, and Promotion for Your Prosperity

December 28, 2022 / Greg Dixon

Greg Dixon, Betty Withrow, and Roy Dickan offer a comprehensive set of coaching and services for your success.

Your Prosperity Enablers!

The Presentation, Publishing, and Promotion approach described here will create personal and professional prosperity for your future.

Here Betty and Greg discuss many of these elements.

Presentation

Betty Withrow and Greg Dixon offer a Personal Power Presentation Pack where Betty coaches you through your messaging and scripting.

Greg Dixon works with you to translate that into video clips for use on landing pages, social media, online courses, and memberships.

The emphasis is on writing and effective communication.

Publishing

Betty Withrow helps you craft your message in writing to be your best self.

One of her specialties is helping people write their books and can be a ghostwriter and editor.

We encourage people to write and publish their stories and special sauce in books.

Greg Dixon also has a writing background with experience helping people publish books, videos, online courses, and memberships.

Greg is launching a service with the working title of Celebrate Your Family with a Life Vault, which involves multimedia publishing on a number of platforms, including books.

Promotions

Greg Dixon, Roy Dickan, and Betty Withrow are all at heart Digital Marketers.

We use copywriting, images, videos, and more to get people seen everywhere online to attract clients.

There are perhaps ten things you can do to establish yourself as The Choice in your field.

We can help fill in many of those ten things that you are not already doing.

Roy Dickan‘s specialty is Niche Domination, especially using all of the Google tools like Google Business Profiles and Google Search Console to make sure you are easy to find you and keep you top of mind.

Roy is also paid advertising expert, including Google and YouTube ads.

He can also create a custom website for you completely optimized for Google searches.

Here are forms of Promotions we can help you with:

Publish Books
Nothing says Authority like a book!
Online Courses and Memberships
Lead Magnets
Personal Presentations
Video Presentations and Courses
Video Broadcasting
Audio Presentations
Email Content and Campaigns
Blog Content
Social Media Content and Campaigns
Keyword Optimization
Paid Advertising
And more …

Presentation, Publishing, and Promotion Prosperity Retainer

I listed a lot of things that we can do for you collectively.

To be realistic, you can’t do them all at once.

And some of those items will not be the best things to accomplish your goals.

And you may want to go slow. Or perhaps fast. Or something in the middle.

We start the process with one or more discovery calls with you to understand where you are now and where you want to grow in the future.

We will then suggest a retainer, with the first item being a Prosperity Roadmap with priorities for the steps to take first.

Please book a call with Greg Dixon to start the conversation:

https://www.gregdixon.net/calendar

Happy Prosperity!