Category: Bricks and Mortar

Build Your Online Presence from 0 to 100 in 7 Days When Launching or Relaunching Your Business

February 9, 2024 / Greg Dixon

We have had good success promoting concerts and theatre productions by establishing a landing page, related YouTube and Social Media channels, and doing a series of promotional posts related to the event.

Going from Zero (the venue is booked) to One Hundred (Sold Out) can happen fast.

The same can apply to launching an online business or promoting a brick-and-mortar store online.

Join Presentation on LinkedIn

For our discussion today, let’s look at a retail store my brother is considering for Merritt, British Columbia.

The Merritt Unliquor Store

There is a trend towards bars and stores that sell non-alcoholic versions of beer, wine, liquors, and cocktails.

My brother has not been drinking for nearly twenty years. Most of my school friends are in some form of twelve-step program.

The appeal is that they can have fun exploring craft beers and drinks without the hangover and other side effects.

I had some friends who thought (discernment is the first thing to go) that it would be a good idea to order round after round of cocktails by color: ‘Hey, surprise us with something that is blue. Now yellow. Now red …’

Not a good idea. For some, the evening ended in a rainbow explosion worthy of The Exorcist!

The Unliquor Store offers a way to try fun drinks without the booze.

Launching Online

Every business benefits from having a strong online presence.

What we are outlining today is a plan to create and boost the online presence of The Merritt Unliquor Store for the grand opening.

The Marketing Framework

What we are building is the foundation for the launch and ongoing promotions of the business.

The essential components include:

A Website/Landing Page with a Blog
This will be the target destination for most of the promotions.
The registered domain name will be used everywhere for promotion.
The blog posts will both fuel the traffic and behave as individual landing pages.
Mailing List Tools
An early and ongoing goal of marketing is to build a mailing list to keep your clients engaged and let them know about special offers and events.
The first thing to put on a Home page is subscribe button.
Business Profiles
Since we are talking about a business with a physical address, getting listed on Google and Apple Maps can drive a lot of business to your store.
Social Media Profiles
We will profiles for LinkedIn, Facebook, Instagram, Pinterest, TicToc, and others to promote the business and create communities of raving fans.
YouTube Channel
YouTube is a fabulous place to feature your store and get quick presence in searches.
Launch with 7 Pieces of Promotional Content For The Launch
A keyword optimized landing page that is submitted to the search engines plus seven or more posts (on all of the channels) about your business over a week can create a dominating online presence.
Paid Boosts
Boost or ads designed to build subscribers and followers can build a community quicky. $40 for a targeted ad on Facebook can get your business in front of your ideal customer fast!

Continuous Marketing

The success of the launch an be sustained over time with regular posting campaigns. Plan to put out at least three posts a week.

Our Business Launch Special

Our Total Traffic and Conversion Team can implement the marketing foundation and run the launch campaign for your business.

We can also continue to work with you to sustain your success and grow your business.

Let’s chat!

Book a Discovery Call with Greg, Betty, and Roy

Grow Your Dental Practice with Marketing Campaigns

December 28, 2023 / Greg Dixon

Starting your operation and establishing your practice, or growing your existing practice, takes a lot of time and energy. It’s a huge learning curve and a source of stress…unless you have a group of marketing experts taking care of that for you!

Your office and the brand you establish for it are the magnet that draws in the patients you want, who already have confidence in you and the service you provide.

When you want to take control of your marketing region, call on us to put together a strategy that will accomplish your goals with the very best tools and the latest strategies for online marketing. Become the top dentist in your area by presenting yourself the right way.

Total Traffic and Conversion will work with you to complete a customized strategy that fits the needs of your practice and specialized market.

We present your practice as the ONLY Choice for the best patient experience, highlighting the skills and amenities you offer your patients.

Stand out from the rest and grow your business quickly without the stress of making day-to-day marketing decisions. We can supply all the marketing tools you need, from online market domination to branded merchandise for value-added office environments.

Call on us to take care of your marketing, so you can do what you do best…
taking care of your patients.

Book a Discovery Call with Greg, Betty, and Roy

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Is Your Shop Your Town’s Best-Kept Secret and Losing Sales?

July 27, 2023 / Greg Dixon

Retail is all about Traffic and Conversion. For a physical location, we are talking about foot and road traffic and sales.

Is Your Store Invisible?

The small town I live in has a few downtown streets with small shops. The bigger chains are out near the highway.

Many of the retail spaces are vacant.

And many look vacant, soon to be actually vacant.

store with different goods on display — Photo by Suzy Hazelwood on Pexels.com

Here is an exercise you can do for your own business.

Walk down the sidewalk and imagine you are looking at your shop for the very first time.

Here are some things to look for:

Is there a sign visible from the sidewalk?
Is there a sign visible from the street?
Does the shop look like it is open? (an OPEN sign helps!)
Is it obvious what the shop sells?
Does the entrance look inviting for people to come in?
Are there specials and announcements visible from the outside?

What Is The Inside Experience?

Does the shop feel welcoming?
The merchandise is well organized?
Is the pricing clear?
Product information is available?
Are staff members helpful?
Is it easy to check out and pay?

How did you do?

All of the above items contribute to sales and the survival of your business.

Low-Cost Improvements

Here are some inexpensive things you can do quickly to improve visibility.

Create an A-Frame ‘Sandwich’ board to go on the sidewalk.
These are visible to foot and road traffic. You likely have a local print ship or can order online from a service like VistaPrint.
Have an OPEN sign that is bright and ideally lighted.
Have your hours clearly posted on the door.
Have attractive posters or displays in the window that communicate what the shop offers and invites people in.
Create effective displays within the shop.
Have business cards and brochures available in the shop.

Other Improvements

Here are a few other things to consider.

Clean up and paint the outside wall of the shop if looking a little shoddy.
Add professional-looking signage.
Add a branded awning with the name visible from all sides.
Consider a digital sign with rotating images and text.
Consider a video display in the window looping a marketing video.
Upgrade your inside merchandising presentation.

Integrated Marketing

Our Total Traffic and Conversion Team, along with our Referral Partners, can help you with most of these items, including creating print and digital assets.

Retail Effectiveness Review

Like our Online Effectiveness Review, we can review your physical shop and make recommendations.

If we cannot visit your shop in person, you can take a bunch of photos with your phone and send them to us for review.

Book Discovery Call with Greg Dixon