Before becoming The Kartra Whisperer, Greg Dixon had extensive training and experience in software development using a range of software languages and databases.
His focus for study was Expert Systems which included some interesting languages like LISP, Prologue, SmallTalk, and Object Pascal.
Now incredibly powerful matching learning and AI technologies are build into mobile devices and available everywhere!
It’s a Brave New World
Miranda, The Tempest, William Shakespeare
He started his professional career as a C++ programmer with a systems integration company based in Ottawa called SHL Systemhouse. The company was eventually bought by Electronic Data Systems (EDS), which was eventually purchased by HP.
Greg Dixon was a Systems Engineer when he left SHL Systemhouse.
His largest project was as the Technical Architect for an assessment company called HR Decisions, where he designed and implemented a wide range of assessment systems over 25 years used by companies like TELUS, engineering companies, and various government ministries.
The Management Assessment Profile took four hours to complete with a thousand pieces of data to record the exercises and produce a seven-page report.
His preferred platform for database web development was ColdFusion and MS SQL Server, with CSS and JavaScript for the user interface.
Greg has worked with PHP on recent projects, which is nearly ubiquitous with the ability to connect to most databases and services.
Armaghan Rehman recently joined our growing list of amazing collaborators and referral partners to give us many more tools in our solutions toolbox.
Greg Dixon, Betty Withrow, and Roy Dickan discuss how the engagement strategies of Marisa Murgatroyd’sThe Experience Formula can be applied to how we teach, how we market our services, and how we create a fun and successful experience for our clients.
This is something to add to the mix of Life and Business.
Greg Dixon, Betty Withrow, and Roy Dickan talk about keeping your big-sky plans in mind and continuing to make progress on your goals even if you feel like you are running out of steam. A push in October will pay dividends in your business.
Greg Dixon, Betty Withrow, and Roy Dickan present ways to expand and refine the ways to connect with the people and companies that need your insights, products, and services.
Are your potential clients seeing an appealing presentation of what you offer? Is your branding consistent? Are your marketing assets in place? Do people understand what you have to offer? Discussion with Greg Dixon, Betty Withrow, and Roy Dickan.
Roy Dickan, Betty Withrow, Greg Dixon, and Guests talk about following your joy in your business and life. You will have more success and more fun if you enjoy the ventures you choose for yourself.
One of the joys of working with many different clients is that each tends to be unique. We often end up exploring worlds we never knew before as we help them get from where they are to where they want to be. It can be a fun adventure that we do together and we learn a lot. Betty Withrow, Roy Dickan, and Greg Dixon talk about some of the many adventures with clients.
Print mail specialist David Foley joins Betty Withrow, Roy Dickan, and Greg Dixon to discuss why to include printed material in your Integrated Marketing strategy.
Creative Campaigns for Niche Marketing
We look at innovative sales strategies targeted to a narrow niche.
Betty Withrow and Greg Dixon encourage you to write and publish your memoir. Enjoy the process and share your story.
View on YouTube
We talk with Zac Jarrardand Douglas Woodabout how gamification in business can cross different generations. They have a book on the subject launching soon. Joe Bellissimo, your Chief Helpfulness Officer, will also join us to talk hos amazing range of business tools.
Getting More Bang For Your Marketing Buck!
What do you truly need for your marketing?
How can an integrated approach give you better results with less effort?”
Betty Withrow, Greg Dixon, and Roy Dickan talk about integrating many components to create Total Traffic and Conversion.
Use coupon code FreeReview to have Roy, Betty, and Greg take a look at your goals and online presence and make recommendations for your success.
We talk with Zac Jarrard and Douglas Wood about their research and experience using gamification in businesses to increase engagement and productivity. Earl Williams of Knight Wolf DJ Productionswill join us to talk about podcasts and short videos. Come join the party!
Every book author faces the decision to seek a traditional publisher or self-publish. Today, ghostwriter Betty Withrow and Greg Dixon talk about some of the options and considerations to help you choose what is best for you.
Betty Withrow, Roy Dickan, and Greg Dixon are joined in the broadcast to discuss your business journey from planning to selling. Burke Franklin will present a planning tool from his Power Business Tools, Joie Gharity will talk about branding, and Nancy Giere will talk about turning your expertise into profitable online programs.
Betty Withrow, Roy Dickan, Greg Dixon and special guest Burke Franklin OF BusinessPowerTools.com discuss the big picture of developing a business marketing strategy and how the different elements of it work to create Total Traffic and Conversion.
Betty Rithrow, Roy Dickan, and Greg Dixon talk about the different kinds of content to attract your ideal prospect to your offers, to buy, then retain them as long-time happy customers. There are many different types of content along the customer journey. We can help you all the way.
Betty Withrow and Greg Dixon talk about the variety of writing and publishing and how they fit within successful marketing strategies. Hint: finishing your book is only the start of your marketing adventure.
We talk with guest Michael Kristiansen talk about integrating a range of strategies to build an online presence and attract customers, clients, and collaborators to your business adventures.
I am helping friends in Vancouver sell tickets for a presentation of Woman In Black, based on a book and London’s second longest-running stage production.
At the time of writing, opening night was sold out and they hit the break-even point in sales, a few weeks ago.
That is something of a miracle to anyone who has promoted productions where not losing money is a win.
An online ‘Quiz’ about my eating and exercise habits.
A long-form sales page that had buttons to go to another page. There were perhaps thirty such pages of engaging copywriting in the series.
An offer for access to the main eBook and many related bonus eBooks.
The value of the offer was well established by this point and $20 seemed nearly free for the potential benefits.
The thank-you page had a video with scrumptious descriptions and a suggestion for tasty healthy recipes.
The access area also had additional offers.
What I received for my purpose far exceeded my expectations.
I am receiving follow-up emails with more bonus content.
Let’s Review The Funnel
Here are the parts:
Email
Ask-style Quiz.
Mobile-friendly long-form sales pages (I was viewing them on my iPhone).
Irresistible Offer.
Video welcome and upsell.
Easy access to content.
More offers.
Follow-up email address.
Money Considerations
Some of you may be thinking that this is an awful lot of work to sell something for $20!
Say the campaign cost $10K to design, write, and implement. There will also be some affiliate commissions and likely some paid advertising.
I am going to speculate that this campaign is generating thousands of sales a day.
1,000 sales at $20 is $20,000 a day, $600,000 a month, and $7,300,000 a year gross sales.
Not too shabby.
Affiliate and Other Promotions
The email with the link was sent to me by an affiliate of the offer.
I would bet that there could be thousands of other affiliates also mailing to their lists.
And posting in blogs and social media.
And using paid ads.
Also video on YouTube.
And other strategies to get people into the sales funnel.
We Can Help You Create A Campaign Like This
Roy Dickan, Betty Withrow, Greg Dixon, and our growing list of Referral Partners as Total Traffic and Conversion can work with you to implement all of the components used in this funnel, including the quiz.
Do you have a product that could help thousands of people?
Roy Dickan, Betty Withrow, and Greg Dixon combine to provide a comprehensive approach to marketing as Total Traffic and Conversion including content marketing, video, writing, Google business tools, websites, and search engine optimization.
We are inviting our referral partners to join us in a discussion of Integrated Marketing approaches that could include direct mail, printed materials, radio and streaming audio advertising, and marketing messages for people on hold.
Our philosophy is to create consistent and effective messaging online, offline, and across all business interactions to attract clients and collaborators.
Neil Holmes of Voice Creative talked about his voice advertising service works to target local radio and his service to target audio ads to a local region or zipcode.
Greg Dixon and Betty Withrow talked about how they are helping Margo Arrowsmith with short business videos, her business biography, and an online course for Your Perfect Retirement Living.
Roy Dickan, Betty Withrow, and Greg Dixon offer a comprehensive marketing retainer pack that offers their combined talents and strategies, plus the services of referral partners like Neil Holmes and John Waller.
We aim to provide a comprehensive range of services to help you have success.
Depending on what you are trying to accomplish, we may recommend or include other professionals in the solutions we design for you.
We will feature some of those partners here.
Val Low ~ MAP IT Creator & Business Strategist
Val Low
Through Visual Business Mapping, Val Low works with entrepreneurs to take their dreams and business ideas out of their head and into colorful and powerful visual plans.
Val provides strategy on creating a message and brand people love to talk about and puts the pieces together for entrepreneurs to reach their GBGs™, their Great Big Goals.
Neil Holmes ~ Radio and Targeted Audio Advertising
Voice Creative
Neil Holmes has been in Radio and Audio for more than 30 years.
He started on-air, then found his passion playing with sound and helping clients succeed.
Neil’s big project right now is Zipvertising, where they produce audio commercials that deliver the client message, and play it where their prospects hear it more than 98% of the time.
Voice Creative is a radio ad agency that gets results.
Whether you’re looking for a voiceover for radio commercials, an ad copywriting service, help with your radio media buying, or to learn more about digital radio advertising. Voice Creative is the source of effective and award-winning radio ads.
They’ve been called one of the best radio production companies out there. But what gives them the most pleasure is knowing that we’ve helped people grow their businesses by 500%.
Do you have a product or service that people want, only not enough people know about what you have to offer?
Much of what you are for marketing is working. You want to build on that success with a comprehensive online marketing strategy.
Betty Withrow, Greg Dixon, and Roy Dickan have skills and strategies to expand your marketing reach.
Betty Withrow is a writer, writing coach, ghostwriter, and content marketing expert.
Greg Dixon is a digital marketer, course creator, and video expert who converts traffic with sales funnels and other strategies.
Roy Dickan is a Niche Domination expert with insights and strategies to maximize the amazing tools Google provides, including Google Business Profiles, Search Engine Optimization (SEO), and YouTube marketing strategies.
We start with a discussion and review of where you are at and where you want to go with your business. Then we design and implement a comprehensive marketing plan to achieve your goals.
Then we design and implement a range of strategies to boost your online presence and attract your ideal clients and customers to what you offer.
I have used Kartra since it was in Beta testing in 2017. It was quite good in Beta and has grown a lot since then.
Other similar platforms include Kajabi, New Zenler, ClickFunnels, and Go High Level. They offer overlapping feature sets with unique strengths.
Depending on your personal and professional goals, Kartra stands up well to all of these platforms.
Kartra Features
I have used most of the features either for myself, including:
Landing Pages You can achieve an astonishing range of looks with the built-in templates and components.
Payment Processing I often joke that ‘Kartra’ is some Far Eastern Goddess of Commerce. You can configure a wide range of payment options and coupon support to fit special offers and unique billing situations. The automatic downloadable payment receipts and flexibility for partial and complete refunds make Kartra great for transactions.
Courses and Memberships Kartra calls an online content repository a Membership. Whether you call it an online course or membership is mostly about whether you charge one-time or by subscription. The Memberships support a wide range of content types and ten levels of access. It is very mobile-friendly too, making it better than most mobile apps that have a limited number of content options.
Video Kartra has a video platform with the ability to embed in emails, online courses, and on landing and website pages. Also good for sharing videos with others.
Email Broadcasts and Sequences The marketers making the most money will be the ones who are the most consistent and deliberate in their use of email. Kartra has all of the tools yu need for simple broadcasts to formatted newsletters to elaborate email sequences.
Surveys and Quizzes It took a few years to add this feature. Worth the wait. You can do simple intake surveys, exams, and now a version they call a Personality quiz to do Ask-style quizzes. The integration with other Kartra features and analytics makes this a very powerful addition.
Calendar There is a capable and versatile calendar system for many uses.
Affiliate Support The Affiliate and JV Partner support in Kartra is fabulous and a great way to generate traffic and sales.
Help Desk Kartra supports a help desk system with a wiki, support ticket system, customer self-billing service, and support for live agents. This can help your company look very professional.
All in all, Kartra provides most of the tools needed to grow a very large company.
