Launch Your Dream Mission Into The World ~ Make Sales!

Author: Greg Dixon (Page 2 of 5)

Build Your Online Presence from 0 to 100 in 7 Days When Launching or Relaunching Your Business

We have had good success promoting concerts and theatre productions by establishing a landing page, related YouTube and Social Media channels, and doing a series of promotional posts related to the event.

Going from Zero (the venue is booked) to One Hundred (Sold Out) can happen fast.

The same can apply to launching an online business or promoting a brick-and-mortar store online.

For our discussion today, let’s look at a retail store my brother is considering for Merritt, British Columbia.

The Merritt Unliquor Store

There is a trend towards bars and stores that sell non-alcoholic versions of beer, wine, liquors, and cocktails.

My brother has not been drinking for nearly twenty years. Most of my school friends are in some form of twelve-step program.

The appeal is that they can have fun exploring craft beers and drinks without the hangover and other side effects.

I had some friends who thought (discernment is the first thing to go) that it would be a good idea to order round after round of cocktails by color: ‘Hey, surprise us with something that is blue. Now yellow. Now red …’

Not a good idea. For some, the evening ended in a rainbow explosion worthy of The Exorcist!

The Unliquor Store offers a way to try fun drinks without the booze.

Launching Online

Every business benefits from having a strong online presence.

What we are outlining today is a plan to create and boost the online presence of The Merritt Unliquor Store for the grand opening.

The Marketing Framework

What we are building is the foundation for the launch and ongoing promotions of the business.

The essential components include:

  1. A Website/Landing Page with a Blog
    This will be the target destination for most of the promotions.
    The registered domain name will be used everywhere for promotion.
    The blog posts will both fuel the traffic and behave as individual landing pages.
  2. Mailing List Tools
    An early and ongoing goal of marketing is to build a mailing list to keep your clients engaged and let them know about special offers and events.
    The first thing to put on a Home page is subscribe button.
  3. Business Profiles
    Since we are talking about a business with a physical address, getting listed on Google and Apple Maps can drive a lot of business to your store.
  4. Social Media Profiles
    We will profiles for LinkedIn, Facebook, Instagram, Pinterest, TicToc, and others to promote the business and create communities of raving fans.
  5. YouTube Channel
    YouTube is a fabulous place to feature your store and get quick presence in searches.
  6. Launch with 7 Pieces of Promotional Content For The Launch
    A keyword optimized landing page that is submitted to the search engines plus seven or more posts (on all of the channels) about your business over a week can create a dominating online presence.
  7. Paid Boosts
    Boost or ads designed to build subscribers and followers can build a community quicky. $40 for a targeted ad on Facebook can get your business in front of your ideal customer fast!

Continuous Marketing

The success of the launch an be sustained over time with regular posting campaigns. Plan to put out at least three posts a week.

Our Business Launch Special

Our Total Traffic and Conversion Team can implement the marketing foundation and run the launch campaign for your business.

We can also continue to work with you to sustain your success and grow your business.

Let’s chat!

Grow Your Dental Practice with Marketing Campaigns

Starting your operation and establishing your practice, or growing your existing practice, takes a lot of time and energy. It’s a huge learning curve and a source of stress…unless you have a group of marketing experts taking care of that for you!

Your office and the brand you establish for it are the magnet that draws in the patients you want, who already have confidence in you and the service you provide.

When you want to take control of your marketing region, call on us to put together a strategy that will accomplish your goals with the very best tools and the latest strategies for online marketing.  Become the top dentist in your area by presenting yourself the right way.

Total Traffic and Conversion will work with you to complete a customized strategy that fits the needs of your practice and specialized market. 

We present your practice as the ONLY Choice for the best patient experience, highlighting the skills and amenities you offer your patients.

Stand out from the rest and grow your business quickly without the stress of making day-to-day marketing decisions.  We can supply all the marketing tools you need, from online market domination to branded merchandise for value-added office environments.

Call on us to take care of your marketing, so you can do what you do best…
taking care of your patients.

Add Advertising to Your Total Traffic and Conversion Mix to Boost Sales

Today we are talking about using advertising to boost connections and sales with guest, Joe Mendez.

Add advertising to your Total Traffic and Conversion Mix

A good ad campaign that drives traffic to an offer that converts can become an incredible cash machine.

Our guest, Joe Mendez, has an intriguing advertising platform to try where you only pay for results.

Before you do any advertising, you need to be able to receive clients.

By that, I mean that you need to have a product or service that people are willing to pay for presented compellingly.

Our Total Traffic and Conversion Way lays a framework for success for comprehensive traffic-generating strategies, including:

  • A compelling search engine-friendly website featuring the main offer you would advertise.
  • Strong social media and YouTube profiles.
  • Mailing list.
  • Campaign to send email and post regularly.
  • Networking 
  • Connecting with influencers, and referrers.
  • Speaking on stages and broadcasts (podcasts, streams, radio, television)
  • Publicity

Advertising can accelerate your success and light up sales fast.

Here are some places to advertise:

  • Facebook and other social media ads.
  • Google and YouTube ads.
  • Print media.
  • Radio and Television.
  • Apps and Games

Our Total Traffic and Conversion team members have had experience and success with some of these advertising platforms.

It is also possible to spend a lot of money with near zero results if you do not have something people will buy, are not ready to receive, or put money and time into the wrong advertising campaigns for your business.

Our guest, Joe Mendez, has a lot of experience in the advertising industry and has a platform called perkpay that only charges its members for advertising that generates sales.

Let’s Launch Your Dream Mission With Our Success Playbook!

Do you have a big, audacious, life mission that is calling you?

Our team will develop a Success Playbook to launch your Dream Mission.

Make It So!

Watch on LinkedIn

Our Roadmap To Your Success

Here are the steps we take you through.

  • Talk with you to understand what mission is calling you.
  • Work with you to create clarity in the mission.
  • Customize our Success Playbook to provide a pathway to success for your unique mission.
  • Create an Action Plan.
  • Work with you and your team to implement the plan.

Crystallizing The Action Plan

What we are talking about here is manifesting the mission you dreamed into something real in the world.

The Success Playbook will describe the steps.

An analogy would be the Playbook that a National Football League (NFL) team creates to define its plays for offence and defence like Tom Brady, Bill Belichick, and the New England Patriots when they were a dominant force.

Success comes when a good team works together
to execute a great Success Playbook.

We create an amazing Success Playbook for you to implement yourself or with us.

The Power Of A Team

Our Total Traffic and Conversion team includes Betty Withrow, Greg Dixon, Roy Dickan, and Referral Partners who can help implement your Success Playbook.

Collectively, we can implement most or all of the action items in your Success Playbook, including:

  • Clarifying your mission.
  • Developing branding and messaging strategies.
  • Building and marketing framework that could include a website with blogging, landing pages, social media channels, YouTube channels, and other assets that elevate your mission.
  • Online courses and memberships as appropriate for your mission.
  • Multimedia publishing as appropriate to your mission.
  • Content marketing strategy, development, and deployment according to a marketing calendar.
  • Search Engine and Keyword Optimization.
  • Video content and ad campaigns.
  • Paid advertising.
  • Publicity strategies.
  • Influencer strategies.
  • Regular review and adjustments to prioritize the top actions.

Working With Us

We want to work with you as collaborators to launch your mission in the world.

Here are the basic steps:

  1. Meet with us to tell us about your mission.
  2. We propose to create a custom Success Playbook to get you from where you are now to where you want to be in months or years.
  3. Our team creates the Success Playbook with an Action Plan.
  4. We work with you to get your Dream Mission launched into the world.

The first step is to book a call with us.

Tips For Producing Influencer Videos to Elevate Your Core Mission

Woman introducing video tips

A key component of our Total Traffic Conversion Way is to publish a steady stream of quality videos that promote your message and brand, as well as text and image blogs and posts.

This article provides:

  • A strategy for creating consistently branded clips.
  • Approaches using the gear and space that you likely already have.
  • Some low-cost gear to add to improve the audio and video quality.
  • Lighting and presentation secrets.
  • Suggestions for creating a video studio.
  • Greg Dixon’s adventures and video and why he can help you with your videos.

Your Influencer Mission

The most important thing is have clarity in what you want to achieve with your messaging.

What do you want to get out of this?

Your mission will inform the branding to develop for your videos.

We can help you with that too.

The Influencer Video Mission

In a nutshell, you want to use video to present you and your brand consistently and professionally.

Here are the main elements of videos that look like they are part of a brand or series:

  • A branded splash screen.
  • A short intro clip (optional)
  • A nice branded background.
  • Onscreen banner with your name and the topic.
  • Good image quality.
  • Good lighting.
  • Good audio.
  • Your confident presentation.
  • Overlays as appropriate.
  • Outro video (optional)
  • Call to Action splash screen.

Most of these items can be created as a template and used for each video clip.

Using a Laptop

I have around $10,000 worth of camera and video gear that I have used for almost any kind of video you can think of, including travelling to do interviews.

Once in a while, I have an event that warrants the use of the gear.

A MacBook Pro is all I need to create a huge range of videos including personal influencer videos and interviews.

While my previous laptops had poor cameras and microphones, my new-generation MacBook Pro does not need any add-on accessories to be good.

I think there is a lot of AI built into the software running the hardware to adjust to various sounding and lighting challenges.

For example, Betty Withrow and I did I broadcast when I was on the deck of Mahoney and Sons Irish Pub on False Creek in Vancouver.

It was windy enough that we may have had trouble talking on the phone. Yet the audio in the StreamYard broadcast is quite good.

Watch On YouTubehttps://www.youtube.com/watch?v=rIw2I_oj3q0

Improving The Microphone and Camera

The simplest way to upgrade is to add something like a Logitech webcam with a camera and stereo microphones in a single compact unit.

Podcastor Microphones

Many podcasters use a stand-mounted microphone.

There are many worthy microphones on the market. Many will use the Shure SM 7B or it’s cousin the Shure MV7 USB microphone.

These microphones are known for their warmth and good rejection of side noise.

Much of the magic is having the microphone less than a foot from the mouth.

The best stores to find a good selection of microphones are larger music stores like The Guitar Center in the US and Long & McQuade in Canada.

And, of course, Amazon:-).

Rode has a wide range of microphones for all occasions, including shotgun mics that are great for larger studio setups.

See https://rode.com/en/microphones

Lighting Tips

Natural lighting provides the best lighting.

An outdoor location out of direct sunlight or a well-lit room where to face the brightest source of light can be all you need.

The best lighting options are inexpensive softboxes with the light bounced of walls or ceilings.

Greenscreen

StreamYard and programs like Zoom can create a good virtual background given a powerful enough video processor and good lighting.

A green screen or green-painted wall will improve the results.

The minimum practical green screen is five feet by eight feet. Amazon has lots of choices.

Graphic Design Elements

The most important graphical element is a Splash image that is used for the video before playing, displayed in social media posts, and the SEO image for blog posts.

If you are the brand, then a good professional photo of you can be included in most splash images.

Total Traffic and Conversion to Boost Sales

I use PhotoShop to create these images. Canva and other tools are good. There is a wealth of excellent royalty-free images available on services like pixabay.com Getty Images.

And you may have photographers and graphic designers on staff or as freelancers.

Many new AI-driven applications can provide images.

The same is true for creating intro and outro videos.

I created the Total Traffic and Conversion intro with Viddyoze.

Other elements include on-screen banners, overlays, QR Codes and the like.

StreamYard For Broadcasting, Recording, and Production

Not only is StreamYard great for broadcasting to many channels such as LinkedIn, YouTube, Facebook, Twitter, and others, it also has many tools to record produced videos locally and remotely.

  • Use virtual backgrounds and overlays.
  • Put up banners live.
  • Record each person’s video locally for high-quality HD clips that are not compromised by poor Internet connections.
  • Play music live.
  • Run presentations and video within StreamYard.
  • Much much more.

Recording and Editing Process

I use StreamYard to record presentations remotely through StreamYard, allowing for coaching and multiple takes.

I then can download the video for editing and audio sweetening with Apple Final Cut Pro.

What used to take much time with equalization and compression is now down with two clicks for voice recordings.

I can also help you produce videos from footage you shoot or have in your archives.

You may already be sitting on a pot of video gold!

In Office or On-Location Setup

If you have a great office or presentation space, there are a few easy options.

SmartPhone Setup

  • Newer Smartphone.
  • Tripod
  • Bluetooth lapel microphone set.
  • Softbox lighting

Professional Video Camera Setup

  • Professional Video Camera with XLR microphone inputs.
  • Tripod.
  • Boom stand with a shotgun microphone.
  • Softbox lighting.

DSLR versus Mirrorless versus Video Camera considerations.

I bought a Panasonic GH4 because it is compact and has great photo and video capacity. I have taken thousands of photos and shot a lot of videos with this camera. Still, I tend to use my iPhone 13 over this camera in the field.

For a lot of technical reasons for another day, a decent professional video camera will get better results with less fuss for shooting studio or location videos.

Building A Full Studio

For some of you, the investment in creating a studio space for creating videos, broadcasting, and doing in-person interviews is the best thing for you.

Here are some basic tips:

  • Assign a fairly large space that is somewhat isolated for sound.
  • Create an appealing space.
  • Have a large green-screen available.
  • Invest in multiple softboxes to create even lighting. The brighter the better.
  • Three midrange professional cameras are more useful than one large camera, especially for three-camera interview shoots.
  • Each camera should have XLR input for professional-grade microphones.
  • Learn from the film industry and use boom microphoness just out of frame for a natural sound.
  • Identical cameras will have the same video characteristics, making editing much easier.

Best to visit a professional camera shop like BH Camerashttps://www.bhphotovideo.com for advice on the current gear.

Consider the cameras under $2,000 at https://www.bhphotovideo.com/c/buy/Pro-Camcorders-Cameras/ci/1881

My Adventures In Video

I bought my first video camera to capture family stories and travel adventures.

Since then I have bought many cameras and have hundreds of hours of edited video and out in thousands of hours in production.

Types of video include Family Stories | Sizzle Reels | Training Videos | Keynote Presentation | Concerts | Business Events | Theatre Productions | Workshops | Interviews | Business Introductions | Personal Stories | Quirky Music Videos (with no budget) | Garden Tours | Art Tours | Video Ads, …

Check out some of the videos at https://www.youtube.com/@GregDixon2007

Let’s discuss your video projects.

Greg’s Calendar

See Also:

Presentation Vocal Tips with Danielle Benzon ~ Make Your Presentations Sizzle!

Our guest today is our favourite presentation and vocal coach, Danielle Benzon.

Originally from South Africa, Danielle made her way to London, England to pursue a career in theatre.

However, Danielle discovered that she had a passion for coaching people to speak on all life stages greater than to be an actor.

View on LinkedIn

Here is our conversation with some simple tips to improve your delivery.

Danielle has more tips and an invitation to book a needs assessment with her at https://www.theinspiredspeaker.com/

See Danielle’s Number One Tip!

We are also hoping that Danielle will work with Betty Withrow and me for our Personal Power and Presentation Pack appearances to help make your presentation sizzle.

Click on the arrow to see a full transcript.

Transcript

 

Billboards Everywhere with the Amazing Joie Gharrity!

The fabulous Joie Gharrity has a lot of experience working with Hollywood studios and A-List actors.

Hollywood Billboards

Joie described how Hollywood will flood the streets with billboards promoting an upcoming blockbuster well before filming starts.

By the time you arrive at your destination, you can barely talk about anything else!

Wall Drugs, South Dakota

The first time I drove East on I-90, my cousin John Neumann in Missoula, Montana said:

You need to stop at Wall Drugs in South Dakota. You can’t miss it. There are billboards every few hundred feet for miles!

Worth the stop!

For the record, the coffee is five cents and tastes like it!

The western wear selection is fantastic! 5,000 pairs of exotic skin cowboy boots!

PBS Documentary

There is a PBS Documentary about how it started in 1931.

https://www.pbs.org/video/images-past-marketing-wall-drug-ice-water-signs/

According to the documentary, there have been signs to Wall Drug posted all over the world, with billboards on London Trolleys and the Underground.

The first billboard I noticed heading West a few years late was in New York.

Digital Billboards Are What We Do

Come to think of it, putting up digital billboards is much of what we do for Total Traffic and Conversion Marketing.

  • Banners for Social Media and YouTube channels.
  • Images for posts on social media and business profiles.
  • Splash screens
  • Blog posts.
  • Articles
  • Paid Advertising
  • Podcasts and Broadcasts

Do You Want To Be A Blockbuster Hit

Book an appointment to review where you are and get you to where you want to be.

Create Fun Experiences to Boost Engagement and Sales

One of the things that we say in our broadcasts is to have fun doing what you are doing.

Fun Experience Matters!

Today we are going to look at the lessons that gamification and other related approaches have for programs, marketing, and life.

I bring experience creating online courses and programs to the Total Traffic and Conversion team.

I am currently participating in Marisa Murgatroyd’s workshops on The Experience Formula.

The next workshop is on Saturday, October 7th, 2023. Download the free guide at https://liveyourmessage.com/epm23/formula/ and you will receive an invitation to join the workshop.

I am going to present some of the items out of Marissa’s guide.

Wherever you see the word “Course‘ you can also think of ‘Marketing‘ or ‘How You Present and Deliver Your Services‘.

Marisa Murgatroyd

I have been following Marisa Murgatroyd for course creation and marketing for many years. Much is great and her recent insights have been right on the money, especially The Experience Formula.

Experience Products Versus Traditional

This has been my experience with courses and memberships as well as people I see in networking groups making the same offers with nearly zero results.

I also see that we need to change how we work with clients and deliver results.

Three Core Experiences

These three experiences are important in courses, marketing, business, and life.

I am currently experiencing that with apps such as Duolingo and the Apple Fitness app.

Also, in the way how Marisa Murgatroyd, creates fun and engagement with email and messaging for the training sessions themselves.

There is a lot to learn by her putting the experience formula into the experience!

Much To Learn Here.

Overview of The Experience Formula

This chart covers the main elements of The Experience Formula.

Key Takeaways

For me, the main lesson here is that we need to raise our game in how we present our services and training and how we deliver services to our clients.

Renovate, Integrate, and Expand Your Connections

Success in marketing comes down to building connections with the people and companies who would benefit from your insights, products, or services.

You can achieve that by renovating, integrating, and expanding the ways you connect.

View on LinkedIn

Renovation

Are your marketing assets like websites, LinkedIn profiles, Facebook pages, and mailing campaigns effectively presenting your brand and current offers?

Or are they missing or out of date?

The first step is to renovate these assets to present consistent and effective messaging to make you the best choice.

Integration

Are your various assets presenting and consistent message for you and are connected in some way?

Or are they islands of information that only tell a fraction of the story?

We use Integrated Marketing strategies to have all of the assets work together to multiply the effectiveness.

1 + 1 + 1 = 111

Expansion

Almost always there is more we can do to expand your reach and strengthen your online presence and connections.

Some of the things to consider include:

  • Regular blog posts.
  • Regular social media posts.

Website Optimization and Posting Magic to Boost Your Online Presence

Roy Dickan, Greg Dixon, and Betty Withrow discuss the importance of website optimization and some content posting strategies to create real magic with your online presence.

View on LinkedIn

Website Optimization

Roy Dickan talks about his special website optimization offer, with the following goals:

  • Fastloading website that meets Google’s standards for indexing.
  • Optimal use of keywords in each page’s title, description, and body.
  • The use of optimized images to have the page load quickly.
  • Other optimization tips.

Posting Magic

Greg Dixon describes how this page is constructed and submitted to Google Search Console to leverage searches.

The tips include:

  • Using a catchy subject line
  • Having a description with keywords
  • Using an optimized thumbnail image that shows well when shared on social media.
  • Using LinkedIn Events and StreamYard to connect this page prior to, during, and after the broadcast.

Content Messaging

Betty Withrow talks about combining consistent content messaging to create an effective and coherent online presence.

This strategy boosts your online presence and
increases your visibility and influence in searches

Posting Magic Results

This search a few hours after the broadcast showed that the strategy worked.

Next time we will check at the time of the broadcast.

That means we can get a broadcast visible in Google Search in close to real-time!

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