The Total Traffic and Conversion Way is to build a solid online presence and boost your audience through content such as websites, blog posts, social media posts, email campaigns, and YouTube videos.
Conversion Alchemy is an AI-driven tool that collects qualified lead information from searches and website visits.
Our usual practice is to subscribe the leads to an email sequence that provides information about you , your business, and your offer.
All components can be coordinated to engage clients and have them engage with your business.
Greg Dixon describes the basic Kartra configuration for marketing and how it becomes the hub for a comprehensive marketing strategy using email, blog posts, social media posts, YouTube, and more.
This approach also applies to other business platforms like ClickFunnels, Keap, GoHighLevel, and Kajabi.
It all starts with your Golden Offer. What is your business goal?
Attract Investors?
Clients for your coaching programs?
Products and services?
Clarifying what you offer and who would want it will help shape your marketing messaging when implementing the components and strategies discussed here.
The clients I had in mind when creating the video are real estate investors primarily interested in attracting private lenders or people wanting to purchase mortgage notes.
The advice applies to all businesses with enough return on investment for the time and costs of marketing using Kartra and other business platforms.
Essential Kartra Configuration
Here are the first things to do when setting up Kartra for a business.
You can run multiple companies from the same Kartra account.
Home Page / Landing Page
Kartra is capable of providing an entire gorgeous converting website or a series of landing pages that can be accessed on their own or embedded in WordPress or other websites.
Here is a common model that you will employ for your offers:
Landing Page with Offer
Button to Sign Up
Thank You Page
Both the Landing Page and the Thank You Page can have videos and a Calendar Button.
The most powerful thing a platform like Kartra can do for your business is build your mailing list.
Email Sequence Opt-In
One of the main reasons for using Kartra or another business platform is to subscribe people to an email sequence designed to intrigue, attract, and inform your ideal clients and collaborators.
You will need the following:
One or more email sequences.
An Opt-in Form
A button linked to the Opt-In form
Writing an Email Sequence
The first step is to write the content for the email series.
I recommend creating a Google Drive folder with a Google Doc containing the Subject Line, Content, Call to Action, and Signature Line for each email.
Kartra supports A/B testing alternative Subject Lines.
You can share the document with your business coach, copywriter, and editor to refine the copy before adding a Kartra Sequence.
The most effective emails will be written in your voice and represent your expertise. You can use AI and writers to assist or personalize template text provided by your business coach.
Creating a Sequence in Kartra
The Sequence builder in Kartra is very sophisticated and powerful. That also means that there are a lot of options and steps.
You will find the Sequence editor under Communications.
In addition to sending email sequences, you can send frequent emails with information, offer, and invitations.
Dave Dee, Dan Kennedy, and many others who make a lot of money through email marketing send an email every day.
I recommend sending at least one email a week to your mailing list.
They can be short with a Call to Action, such as visiting your landing page or making an appointment with you.
My Comprehensive Services
I can help you with everything listed above plus writing, video, audio, webinar, online course creation, book creation and publishing, and other things you may need for success.
This is our simplest and most effective marketing offer.
We have always advocated for improving your online presence by improving your website and social media profiles.
We have also helped with content marketing, including blog posts, emails, and video content shared on YouTube and your social media channels.
Recently we added an AI tool called Conversion Alchemy that actively retreives leads for people who are actively searching for what you offer in areas that you select and puts them into an email sequence.
Your email list is widely acknowledged by professional marketers who know what they are doing as the most important marketing asset you will ever own. Your own inbox is likely evidence of that.
Our approach leverages all of that.
The Conversion Alchemy Power Conversion Kit
This approach works for coaches, dentists, professional practices, real estate investors, and any other business where the lifetime value of a client is in the thousands of dollars.
Here is how it works:
Work with you to write a series of email.
Set up Conversion Alchemy to target high-quality leads and subscribe them to the email series.
Help you leverage the content from the emails as blog and social media posts.
The call to action for most clients will be an appointment or an invitation to a group information session (webinar) with live questions.
We can set it up with your own Conversion Alchemy and CRM accounts or provide a complete done-for-you service.
Conversion Alchemy provides integrations with various platforms and Zapier can integrate Conversion Alchemy with most platforms.
The free version of Zapier can connect the Google Sheet to create a lead in Kartra.
The paid version can also add a tag that will trigger an automated email campaign.
A tag is a label that can be added to a lead for tracking and triggering certain actions.
Email Automation
Betty Withrow and Roy Dickan created a series of emails design to attract people to book an appointment with the dental office to learn more.
The email sequence is started by adding a tag like Start Service Email Sequence to each lead.
The emails are scheduled to go out every three days. We can adjust the frequency.
Each email has two subject lines so we do A/B testing on the subject lines to see which is more effective.
At some point, we may edit the least effective email to see if we can beat the first one.
Adding the tag to start the automation also subscribes the lead to a dedicated mailing list.
If the integration does not automatically add the tag that triggers the sequence, we can select the new leads and use an Action to assign the tag that triggers the email campaign.
Tracking Automation
We added an automation for each email to add a tag if the lead opens the email and if the lead clicks on a link in the email.
That way any lead who opens an email or clicks a link will show more than one tag when listing the members of the dedicated list.
Results So Far
One of the challenges of any email campaign is 1) getting the emails delivered without being marked as Junk Mail or Spam, 2) getting the emails opened, and 3) having the reader do something.
So far we are getting much better than industry average results.
The first email had 57.7% open rate and an 11.5% click rate.
The second email got a 37.5% open rate, 8.5% click rate, and one unsubscribe,
Not too shabby!
The ultimate goal is to have some of these leads become clients. We will follow up with the client to see of some of their new clients came from the Conversion Alchemy list.
How About Your Business?
Our Total Traffic and Conversion team offer a comprehensive marketing package that includes Conversion Alchemy, email marketing, content marketing, OnHold phone message marketing and more.
Can you small the coffee? Almost taste the pastry?
The best coffee shops, restaurants, and bistros appeal to all your senses to be irresistible!
Something as simple as a person walking through a crowd with a delicious ice cream cone or some tasty something can attract people to your food business.
One time our band was in a lineup to board a ferry (no food services at the terminal) . We ordered pizza from a local shop and others in line who overheard us ordered too!
The shop, with zero marketing savvy, complained about driving a few miles to the terminal. If they wanted to sell more pizzas, they could send someone out with samples and get orders every sailing.
What are you doing to attract customers for your food business?
Do you want new patients to your dental or other professional practice?
Do your current patients know about all of your services?
Betty Withrow, Greg Dixon, Roy Dickan, John Waller, and Bonnie Dixon provide comprehensive magnetic marketing services to attract and retain clients and dental professionals.
Betty Withrow helped write and publish Start Here and Greg Dixon recommends Magnetic Marketing for Dentists byDan Kennedy.
Start Here – Path To A Profitable Dental Practice: Lead Your Dental Practice, Manage Your Team Efficiently, and use Smart Systems for Clinical and Communication Success
Then they ensure that your website, blogs, social media, email, and video channels effectively present that message.
Roy Dickan specializes in SEO and website effectiveness to ensure you optimize search traffic. Roy also helps with your business profiles to use maps to drive traffic to your physical locations.
Greg Dixon and Betty Withrow coordinate a comprehensive content marketing strategy to position your practice as THE BEST CHOICE.
Roy has an AI tool called Conversion Alchemy that actively captures leads from people looking for your services.
We tie it all together to create a powerful marketing machine for your practice.
Perfect for dentists, doctors, lawyers, real estate professionals, consultants, and more.
Book a call with us to see how we can help your practice.
