You have an advertising budget, and something comes along that seems like a good idea. People are saying it’s the trend, it’s the way to do it, and so on.
Is it really? As an entrepreneur, I feel that often by the time you are being told to do something by the guru class, it’s already obsolete. Staying in the forefront by doing integrated marketing with a long-haul strategy is not only far more effective, it’s a lot less nerve-wracking, so the precious resources of your business can go to the places they need to go.
“The latest thing”…It’s the trend. Time for a new learning curve…Worse than that, everybody else is doing it, and then today’s “trend” becomes tomorrow’s “oh, not that again.” People rush to and from different platforms, using different types of gimmicks or jargon, and then they look at the results. Disappointing. There goes that money again…
The truth is, that a very large percentage of money (some say 90%) that is spent on advertising is actually wasted because it’s not part of an integrated strategy, a long-haul approach. In today’s digital marketplace, the different elements of your marketing all need to fit together and amplify each other. If they don’t, you and your money are part of the 90%.
Your website needs to be not only attractive when people visit it, but it needs to be the destination that all of your marketing supports. Landing pages, videos, all of the things you now need to happen, all are just the lights to lead people through the forest of the digital landscape to the bright clearing that is your website, to start a conversation with you.
We all know that content is what drives web traffic, what keeps people interested in you and your brand. Blogs, videos, podcast interviews, social media, each of these has a place in your strategy. How is your content created, where is it posted, how is it integrated into your long-haul approach? If you don’t know the answers to these questions, click on our offer of a free self-assessment and get some information to start being more strategic, and stop throwing money up against the wall hoping something will stick.
We have a team of experts who can work with you to create a strategy that will take you to the top of your niche market and keep you there. It doesn’t happen in one day, or one month. But it does happen, because between the members of our team, we have the skills to take you where you want to go.
